Seeking a New Role after Redundancy
Mike McGrail | Marketing, Business and Startup Blog
by Mike McGrail
2y ago
Thanks for landing on my site. Unfortunately, due to a restructure, I was recently made redundant from my role as Head of Content and Social at Wemyss Family Spirits. Therefore, I am seeking new opportunities to apply my more than 14 years of marketing experience, specialising in digital strategy with a strong focus on content and social media. While building and leading teams, I've created and executed successful strategies in both the UK and international markets (including China and Taiwan). If you need someone like me to help your organisation, then perhaps we should have a chat to see if ..read more
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Vlog - Shooting in EPIC Locations
Mike McGrail | Marketing, Business and Startup Blog
by Mike McGrail
2y ago
My job allows me to go on photoshoots in some epic places. Come along on the journey below. Watch all of my vlogs here ..read more
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5 Key Battles in Spirits Marketing
Mike McGrail | Marketing, Business and Startup Blog
by Mike McGrail
3y ago
Having great products is merely a slender slice of the pie needed for success… Marketing spirits brands is tough. Most categories (maybe all!) are saturated, meaning not only is it hard to have a unique product, but also increasingly difficult to achieve brand stand-out. Add that to the fact that marketing is more complex than ever, and you have the perfect storm. I’ve tried to highlight five of the key challenges below. 1 - Alcohol has reputational issues Photo by Максим Власенко on Unsplash The demon drink? The fact is, that alcohol, when not consumed responsibly, can be bad for our health ..read more
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Vlog - Stranded at Sea!
Mike McGrail | Marketing, Business and Startup Blog
by Mike McGrail
3y ago
..read more
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Vlog - The Barley Harvest
Mike McGrail | Marketing, Business and Startup Blog
by Mike McGrail
3y ago
..read more
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Ep.2 - What do I actually do?!
Mike McGrail | Marketing, Business and Startup Blog
by Mike McGrail
3y ago
Starting to dig deeper into my new role ..read more
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Vlog From My New Whisky Job
Mike McGrail | Marketing, Business and Startup Blog
by Mike McGrail
3y ago
Two months ago I started a new role as Head of Content at Wemyss Family Spirits. It’s awesome. Here’s the first in a new series that goes behind-the-scenes ..read more
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8 UK Businesses on the Effect of Covid-19
Mike McGrail | Marketing, Business and Startup Blog
by Mike McGrail
3y ago
Covid-19 is having a clear impact on many aspects of life. Aside from those who contract the virus and fall ill, or tragically don’t survive it, the stamp it is, and will leave on business and the economy could be vast. As a small business owner, I wanted to know how other SMEs in the UK are adapting their businesses in light of Covid-19, so I quizzed eight of them on that and more, ranging from a spice manufacturer to a producer of hand sanitiser. 1 - Travelisto.com | Abraham Bravo, Founder What is Travelisto? I organise tailor made trips around the world: luxury cruises, escorted tours, flig ..read more
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3 Simple Steps to Killer Sales Copy
Mike McGrail | Marketing, Business and Startup Blog
by Mike McGrail
3y ago
Sales copy that doesn't covert is a big issue. Many people don't know how to write it and in-turn, waste time writing copy that will never work. Follow this simple process, and get those call-to-actions really firing ..read more
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Parody - Corporate Jargon Bingo
Mike McGrail | Marketing, Business and Startup Blog
by Mike McGrail
3y ago
You all know a Brad Bradley ..read more
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