The art of branding for family businesses
Ditto Creative
by Hannah
2M ago
Multi-generational family businesses, husbands and wives in business, sisters or brothers… no matter the precise recipe of your family business, one thing’s for sure: family businesses have a special place in the hearts and minds of consumers, carrying a rich tapestry of stories and emotional nuance which are of enormous commercial value. Capitalising upon these stories, while balancing strategic objectives, is precisely what a strong brand identity will do, enabling you to connect with customers with far greater ease. In this piece, we explore how branding - or rebranding - family businesses ..read more
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Proud to Present: a rebrand for Topfoto, the UK's oldest picture archive
Ditto Creative
by Ditto Branding
2M ago
  Topfoto is a remarkable historical picture archive and agency. Founded by John Topham in 1927, Topfoto holds one of the most significant privately owned photographic archives in Europe. Topfoto is an independent, family-owned business now in its third generation, with their ever-evolving archive remaining under the same guardianship for over a century. Topfoto is the go-to historical picture archive and agency, supplying and licensing authentic, historically accurate images for reproduction in books, magazines, TV, online, on products and anywhere at all that requires visual content to ..read more
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A fresh (digital) home for Ditto
Ditto Creative
by Ditto Branding
4M ago
  After many months of agonising over the nuances of design, language, tonality and form, I'm delighted to share our brand new website.   The chance to create a fresh website is more than creating pixels on a screen - it presents a far larger opportunity to reimagine our identity, ambition and the core messaging which underlines all that we do. Over the past year we have spent untold hours considering who we are as a creative collective. Our new website is the result of conversations with clients and friends; late night thoughts and early morning inspiration. We hope you'll enjo ..read more
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An intentional approach to 2024
Ditto Creative
by Ditto Branding
4M ago
  As we hurtle towards the end of the year, I invite you to take a moment to reflect. Before the onslaught of Christmas really hits, now is the perfect time to contemplate what 2024 might hold for you. The work you do, the people you work with, the revenue you earn, the possibilities that opens up… it’s all up to you. Of course, all of this relies very heavily upon the perception you create. Something I held in mind throughout our rebrand was the direction we wanted to move towards, which allowed us to design our brand in such a way that would lead us there. But before we get into that ..read more
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Proud to Present: a brand new website for Sevenoaks opticians, Eyelines
Ditto Creative
by Ditto Branding
4M ago
  I lose count of how many years we’ve counted Neil Donnelly and his team at Eyelines independent opticians friends. Having known them since Ditto was based in Sevenoaks town centre, Neil has done a beautiful job of looking after all of us at Ditto. Over that time, we’ve worked together on numerous marketing campaigns, and worked alongside a local web developer to upgrade the Eyelines website back in 2014. Needless to say, much has changed since 2014, and the website which looked fresh as a daisy back then was starting to look a bit tired. We were delighted to work with Neil to create a ..read more
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Proud to Present: an elegant, understated brand identity for botanical beauty and fragrance brand, Bare & Bloom
Ditto Creative
by Ditto Branding
4M ago
  Born in those distant pandemic days when we all craved things that bought us a sense of connection, White Cauldron Co was founded upon a desire to create all-natural botanical self care products that support mind, body and spirit - while respecting the earth and harnessing the deep power of mother nature. Having always loved self-healing using essential oils and herbs, Daniela studied Aromatherapy and Herbal Skincare, finding immense reward in the process of preparing homemade scrubs, ointments and balms crafted to help with sleep, ease anxiety or soothe skin. Daniela found that select ..read more
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Proud to Present: A fresh brand identity for... us.
Ditto Creative
by Ditto Branding
4M ago
  It’s been a year of change over here at Ditto. We waved Derek farewell in March as he headed off to enjoy his retirement, and since then Dan and I have set up in a new corner of the farm while doing plenty of reflection on how we’d like to take our agency forwards. The business that Dad founded some twenty (or more) years ago is virtually unrecognisable today, and he shared our pride in the huge journey of evolution we embarked upon together over the years. To think that we began as a high street print shop with aspirations to become a respected local design agency is enormously humbl ..read more
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Proud to Present: A bold new brand identity for communications consultant, David Thompson
Ditto Creative
by Ditto Branding
4M ago
  David Thompson is a high calibre, sought after communications consultancy that helps leaders and organisations communicate more effectively, with greater impact. Having worked in communications and PR for 30 years, David has amassed a highly enviable client list, who enjoy longstanding relationships with David, continually depending upon his counsel and support in critical moments. Synonymous with exceptional quality thought and carefully considered support, David’s clients value his world class expertise, inspiring energy and ability to deftly manage internal and external dynamics. T ..read more
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Proud to Present: an elegant brand identity for Oxfordshire Interior Designers, Moxham Basham
Ditto Creative
by Ditto Branding
4M ago
  Moxham Basham is a high calibre boutique interior design consultancy founded upon a desire to create inspiring living spaces that make a meaningful difference to their clients’ sense of wellbeing. Lovely, lovely Laura & Alex are a super talented pair who believe passionately in the power and importance of the home environment and the impact that our space has on our sense of wellbeing. For their clients, home is a haven to retreat to – a space which is as nurturing and restorative as it is beautiful and functional. What began as a shared fascination with textiles flourished into a ..read more
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The fundamental importance of consistency in your marketing game
Ditto Creative
by Ditto Branding
4M ago
  The irony of this email is not lost on me – how *dare* I talk to you about consistency when the frequency of my emails are nothing of the sort? And yet, that’s kind of the point. I’ve never managed to stick to a super-disciplined marketing schedule. I’ve tried, really I have – ranging from best-laid intentions to sending a newsletter once a month to one daring (and short lived) attempt at blogging weekly, it’s just never stuck. Work takes over, project lifecycles mean there’s nothing I’m able to share yet, and I can only watch helplessly as the task of writing something thoughtful, rel ..read more
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