Let’s talk about your CRM platform. It’s the #1 tool for your go-to-market team to build pipeline and drive revenue, but are you using it well? Are you sure? With efficiency being the new mandate, is your CRM working hard—and smart—enough for your GTM team to hit your goals? Whether you are targeting prospects, customers (or both), when you link your ABM efforts to your CRM data, you’re able to create a seamless experience throughout the entire customer lifecycle. Here are just a few of the benefits: Improved targeting: Every go-to-market team struggles with data—it’s just the reality of the ..read more

Real talk: MQLs won’t fill your pipeline gap. You need new prospects that meet your ICP and are actively searching for a solution like yours. We recently hosted a webinar designed to make sure that you never hear “This just isn’t the right time” again. Intent data matters more than ever. But it only drives results if it’s reliable, the outreach is timely, and your GTM team is working together. Terminus experts Shea Castle, Director of Product and Solutions Marketing, Carter Lassy, Chief Product Officer, and Anne Murlowski, VP of Digital and Performance Marketing, for a practical disc ..read more

ABM pioneer adds intelligent, human-verified data to surface unknown accounts and contacts showing buying signals in partnership with Bombora ATLANTA & INDIANAPOLIS, March 21, 2023–(BUSINESS WIRE)–Terminus, the leading account centric platform for revenue growth, today launches Prospect Engine, a new data solution to uncover previously unknown, high-quality accounts and contacts showing in-market buying signals. Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-m ..read more

This year’s B2B Sales & Marketing Exchange brought revenue teams from around the industry together to share and discover the innovative strategies and technologies that marketing and sales leaders are leveraging to succeed right now. Big things happened in Scottsdale and Terminus was thrilled to be a title sponsor of this year’s event. SurePoint Technologies, Cockroach Labs, Trimble, Inc., and ScienceLogic were just a few of the customers that the Terminus team connected with at this year’s B2BMX in Scottsdale. In the event’s fourth year, brought together by the team at Demand Gen Report ..read more

If media budgeting was given a “senior superlative” in the yearbook, it would be “Task Most Likely to be Delegated.” So, if you’ve clicked on a headline about digital media budgeting, it’s probably a task that you’re in charge of. Terminus customers get the chance to access our team of B2B digital media managers. And while you can’t exactly delegate budgeting to them, they can help you maximize spend efficiency. Media budgeting can be overwhelming and (transparently) frustrating. How do you know what to spend on brand awareness? What channels will speed up deals with prospects in my pipeline ..read more

Marketers everywhere struggle to find new buyers. It’s baked into the job description.  And with new mandates focused on building pipeline and driving revenue—coupled with budget reductions—efficiency is the name of the game. In the absence of a crystal ball, you need help to do it well. Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. In other words: you’ll have a head start on landing deals before your prospects even begin to consider your competition ..read more

We know that evaluating ABM platforms can be overwhelming for marketers. As marketers ourselves, we get it. To help get you started, we’ve put together this ABM Buyer’s Guide to help you not only create a killer RFP, but also show what to look for and which questions to ask. By attacking the evaluation process with clarity and purpose, you’ll be able to separate the contenders from the pretenders and find the best solution for your company’s goals and need. Don’t forget to check out our ABM Buyer’s Guide Checklist to make the process as smooth as possible. The post The Terminus ABM ..read more

The free certification program enables marketers to obtain a deeper understanding of ABM principles, strategy and successful campaigns ATLANTA & INDIANAPOLIS, March 8, 2022–(BUSINESS WIRE)–Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announces its new ABM course and certification program, The Account-Based Strategy Certification: Fundamentals. Designed to help B2B marketers create their strategic ABM roadmaps, this course enables go-to-market teams to build a business case for ..read more

Seasoned SaaS veterans to help Terminus solidify its position as the ABM platform for revenue growth ATLANTA & INDIANAPOLIS, December 7, 2022–(BUSINESS WIRE)–Terminus, the industry’s only true ABM platform for revenue growth, has announced new promotions to strengthen its go-to-market leadership. The company named Natalie Cunningham as chief marketing officer and Carter Lassy as chief product officer. “I’ve always been a practitioner, strategist and strong advocate for ABM, so I’ve long been a fan and advocate for the Terminus brand. The company started the ABM revoluti ..read more

Terminus recognized for completeness of vision and ability to execute in report by independent research firm ATLANTA & INDIANAPOLIS, January 12, 2022–(BUSINESS WIRE)–Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been recognized as a Leader in the 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms report. “We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but als ..read more