Why choosing the right typeface for your brand is as important as your messaging. Type is a powerful tool. It conveys emotion and impact on a subtle, almost unconscious level affecting our response to the words we read. When used correctly, it helps to further aid your message and connect with your specific target audience. If used incorrectly the results can be disastrous! With over 500,000 typefaces in the world how can we possibly decide which to use? As a designer at Drew I’m going to show you how I whittle down the options and make the perfect choice for each client. It takes two When ..read more

My grandfather, Major George Drew, described himself as lacking in creativity. A strange and deeply unfounded realisation given that he was the most incredible woodcarver. The chess piece illustrated on our website links directly to his story told in his own words below: “As a Prisoner of War in Germany one thoughts continually and almost continuously were of food, women and escape. Not necessarily in that order but, in the absence of Red Cross Parcels and the resulting gnawing hunger, they had a strong similarity to the feelings behind the song “Food” from the musical, “Oliver” and talk wa ..read more

In a world of shrinking attention spans, what can you do to keep your audience engaged and entertained on your site? We’ve reviewed four stand-out web design elements for any web build in 2022, so you don’t have to.  Scavenger Hunts Responsive Design  Speed Optimisation  Dynamic Content We all love a good scavenger hunt, especially when the prize is rum!  According to ThreeSixtyEight founder Jeremy Beyt, the future of web design lies in smaller, experience-focused websites, “A front-end-driven web experience that is exaggerated from a design aspect is a whole new way of u ..read more

2021 will always be remembered as particularly tough for individuals, families and businesses, but as we get close to Christmas (and a well deserved holiday!!) We wanted to focus on the positives and all of the achievements of the year made possible by our wonderful team and our ever supportive clients. We hope you’ve had many more highs than lows this year. Here are some of our statistics: 4 fantastic interns An expanding team, with 3 wonderful new team members. We are so happy to have you as part of our growing Drew family, Shree, Georgia & Sasha. Shree joining us also meant a ba ..read more

Content marketing and Social media marketing go hand-in-hand. For too long, there has been a mystery around the role of social media managers. What do they actually do besides making things go viral? The social media world is complex, multi-layered and requires multiple skill sets. Besides managing social channels and devising social strategy, a huge part of what we do is content marketing. While traditional marketing has taken more of a back seat in recent years, the digital landscape has shown no signs of slowing down. So, it has become very important to tell our stories through innovativ ..read more

Have you been thinking about redesigning your website? Have you been thinking about it for quite some time? Here are 5 simple reasons why you should just do it! 1. Firstly take our word for it! As you may have heard from our recent marketing endeavours we have just rebranded and redesigned our own website. Yes! We did it!! We’re quite proud www.drewlondon.co.uk (just in case you haven’t seen it yet!) Now as brand and website experts you could say that we have a bit of a head start and to a certain extent – you’d be right! We spend a lot of time considering the current environment and our ..read more

On the 21st February, Kerry and I took it upon ourselves to take on the 36 Days of Type Challenge. For those of you who are unaware of what it is, it’s a project for anyone interested in design, typography, or anything creative, and it invites you to express your individual view on the letters and numbers in our alphabet. As a participant, you can choose to do as much or as little as you like; challenge yourself to complete the full 36 days, or solely design one symbol as you wish. The letters start from A and continue through the whole alphabet, finishing with numbers 0 – 9. Kerry and I took ..read more

We live in the age of content. From the articles we read online, to the videos we watch, to the TED talks we listen to and the Instagram posts we like, content is part of our everyday life and an essential aspect of how brands communicate with customers and consumers. If you’re anything like the majority of small brands I work with, you probably have a handle on content already. You know how to create it, what your customers like and have some plans and ideas for what you’d like to create. But if you’re like the brands I work with, there’s also a good chance that there’s one area that you stru ..read more

There are so many platforms, programs, and ideas! Are you having a mild panic that we are six working weeks away from 2022? Let us help you! Use our expert knowledge, and together, we’ll create the plan, strategy and execution, making 2022 start with a BANG! 2022 We are coming for you! One-off cost £3,000 (£2,000 for not-for-profit and/or startups*) ex VAT Who’s it for? Business owners to managing directors across multiple sectors. We have over sixteen years of experience in property, hospitality, luxury, FMCG, fashion, charity, local council, and education. What do you get: Before 2022, we wi ..read more

I always give a slight tremor when I hear the age-old saying until it was pointed out that the true version is far less accusatory: `Jack of all trades, master of none, though oftentimes better than master of one.` You see, I have always looked at being multi-talented, with multiple abilities as a gift. When we look for a new Drew team member, I study the candidate’s ‘T Shape’. Being T Shaped in Drew is essential; it gives every member a broad knowledge of multiple skills with deep expertise in one particular subject. For example, my senior Deanna is the most incredible brand designer; she h ..read more