Netline Releases Buyer-Level Intent Platform To Help Provide Consolidated Account-Level Views
ABM In Action
by Kelly Lindenau
11M ago
NetLine, a content marketing and lead generation company, launched INTENTIVE, which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account. INTENTIVE analyzes buyer-level behaviors enabled through first party-sourced, persona diversified and blended, online and offline event intent data to help provide buyer-level intent insights. The product’s real-time dashboard seeks to offer a consolidated view at the buyer level and account level, as well as visibility into buyer trends and co ..read more
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SalesboxAI Leverages First-Party Intent To Help Activate & Fully Manage ABM
ABM In Action
by ABM In Action Team
11M ago
SalesboxAI aims to help organizations detect, engage and convert intent into revenue using its conversational marketing platform and programs. SalesboxAI is designed to generate first-party intent within its network of more than 600 product topics to activate and fully manage content syndication, ABM and demand generation programs that deliver highly qualified leads to accelerate pipeline. The Lowdown SalesboxAI offers fully managed ABM and demand generation programs using a fully integrated Conversational Marketing platform to help drive awareness and generate high-intent leads for globa ..read more
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Merging Lead & Account Funnels For A Unified View
ABM In Action
by Kelly Lindenau
11M ago
Traditionally, leads and accounts were treated as incompatible — but Jon Russo, CMO of sales and marketing performance firm B2B Fusion, explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. But that’s no longer acceptable in the modern selling environment, where practitioners need a unified view into buying motions as prospects and customers demand more personalization. “It’s difficult for a marketer to think, ‘Well, how do I put ABM and leads in my systems and measure everything?” Russo explained. “People just don’t know how ..read more
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6sense Reveals New AI Writer Capabilities
ABM In Action
by Kelly Lindenau
11M ago
6sense, an ABM platform powered by Revenue AI, updated its Conversational Email product with the launch of a new AI Writer functionality. The new tool leverages generative AI capabilities to create personalized, targeted and on-brand email campaigns to engage prospects and build pipeline. With AI Writer, 6sense users can craft tailored emails aimed to trigger a response. The Conversational Email assistant is then designed to manage replies and route conversations to the right seller at the right time. Users can also train and customize their model by uploading branding styles and contextual co ..read more
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How To Create A Winning ABM Strategy
ABM In Action
by Contributing Author
1y ago
By GNW Consulting This is an excerpt from “The Ultimate Guide to Account-Based Marketing” from GNW Consulting. Read the entire piece here. Maybe you’re launching an ABM program for the first time or trying to improve upon the account-based marketing plan you already have. Regardless, you’re here to learn how to create and deliver an ideal strategy to your target accounts. Let’s examine the variables you need to start your first campaign, as well as observe account-based marketing best practices and go from there. Identify Your Ideal Customer The first step to an effective ABM plan is clearly d ..read more
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LinkedIn Relationship Explorer Seeks To Surface Top Decision Makers At Key Accounts
ABM In Action
by
1y ago
LinkedIn Sales Solutions’ portfolio of solutions leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with buyers at scale. LinkedIn Sales Insights helps sales operations plan smarter while Sales Navigator seeks to help sales teams target, understand and engage the people and accounts needed to bring plans to life. The Lowdown Relationship Explorer is a feature within Sales Navigator that surfaces data-driven recommendations about the top eight decision makers at an account so sellers can find the best path ..read more
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MRP Welcomes Christopher Rack As New CEO
ABM In Action
by Kelly Lindenau
1y ago
Quick Scoop: MRP hired Christopher Rack as its new CEO. Rack previously held the position of Chief Revenue Officer at DemandScience. As CEO, Rack plans to help expand MRP’s growth. MRP, a provider of account-based technology and solutions, appointed Christopher Rack as its new CEO. Rack will report directly to Seamus Keating, CEO of parent company FD Technologies. Rack joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients navigate complex and constantly changing business environments. Rack previously served a ..read more
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People.ai Enhances Account Planning Feature With The Release Of AccountGPT
ABM In Action
by Kelly Lindenau
1y ago
Quick Scoop: People.ai enhanced its account planning application through an AI-driven application called AccountGPT. AccountGPT leverages generative AI and large language models to auto-complete sections of account plans by populating data from publicly available websites. People.ai, a provider of revenue intelligence, released AccountGPT, an AI-driven enhancement to its account planning application. This new feature seeks to help go-to-market (GTM) teams streamline the creation of strategic account plans by removing menial tasks and manual data entry. AccountGPT utilizes gene ..read more
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The Great MQL Debate: Can Focusing On Fit Generate Higher Quality Leads?
ABM In Action
by Kelly Lindenau
1y ago
There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers and apologists. Are leads alive, are they dead or do they just need some life support? New research from ABM platform RollWorks is coming out swinging with an answer: 62% of sellers said leads will never become obsolete, while 56% of marketers don’t believe the MQL is dead. Instead, “Bad MQLs Were Always Dead,” suggests that instead of eliminating the lead altogether, practitioners just need to get rid of ba ..read more
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StackAdapt Releases In-Platform ABM Targeting & Measurement Advertising
ABM In Action
by Kelly Lindenau
1y ago
Quick Scoop: StackAdapt released a self-service solution for ABM targeting and measurement. The new feature seeks to help users target high-value U.S. audiences based on various data sets. Reported benefits include the ability to create and report on campaigns, analyze campaign performance and more. StackAdapt, a programmatic advertising platform, revealed a self-service, in-platform solution for ABM targeting and measurement. The new feature is designed to help users target high-value audiences in the U.S. based on account lists, firmographic information and persona-level data. The new offe ..read more
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