Stylish, comfortable and functional is how Defacto like to sell their maternity line – great depth to the styles available and huge range of lines available to order now. For more info visit: defacto.com ..read more

For 10 years the Bugaboo Donkey pushchair has been transporting families and whether you have children close in age or even twins, the Donkey has been an obvious choice for growing families worldwide. Bugaboo are now updating this award winning pushchair to welcome the brand new Donkey 5 which not only includes stylish new colours, but lots of great new features to make it better than ever before. The product is available to pre-order now at bugaboo.com/gb-en/pushchairs/bugaboo-donkey-5 ..read more

A Merseyside entrepreneur has developed a support package for employers to help their pregnant staff. Emma Jarvis set up Dearbump in 2018 after difficult experiences in her own pregnancy and has now received funding to focus her offer on businesses and other organisations. The original care packages, designed for individual families, include products and information for women from the start of pregnancy until six months after birth. Dearbump now aims to support pregnant employees with a digital wellbeing service that carries out checks at several stages of pregnancy and parenthood, backed by f ..read more

WHERE FUNCTION MEETS STYLE Nancy & Frank recognises that becoming a parent doesn’t automatically mean that you stop being you. Stylish, functional and contemporary, Nancy & Frank ‘baby bags’ fit into every plan in the schedule from new mama and beyond – as versatile for a brunch date as a play date! Vegan friendly | British Brand | Created by a Mum | New Brand For more info visit nancyandfrank.com ..read more

Breastfeeding mothers across the globe have often struggled with traditional nipple covers. Often, they show through clothes, bunch up and cause leaking which no one wants, NOOD have come up with the solution. The No-Show Reusable Nipple Covers have been a hit with women and mothers alike. No-Show’s are breastfeeding friendly, and double up as reusable nursing pads that create a leak proof barrier against your skin.  These handy nipple covers are produced using SkinFinish matte silicone and provide the smoothest, most seamless coverage. They contain no plastic and therefore are free of an ..read more

BIBS, the Danish baby brand established in 1978 has launched a UK & Irish subsidiary, headed up by Myalee Sofield, UK & Ireland Country Manager with over 30 years sales expertise and Nina Sivyer, UK & Ireland Sales Manager after parting ways with their former UK distributor. Offering a wide range of baby essentials, each product is available in a selection of beautiful, carefully crafted designs made of the best and safest materials, in a wide range of colours to suit every taste. The rapidly expanding BIBS collection, now available to the UK & Irish markets, not only includes ..read more

MORI has launched of its first ‘Playtime’ toy and baby book collection. In true MORI fashion, the toy range is made sustainably from FSC beechwood, FSC MDF and painted with non-toxic paints, giving parents peace of mind that their little ones and the planet are kept safe from harmful substances and manufacturing processes.  The toy range features tactile shapes and textures, which encourage the development of fine motor skills, hand-eye coordination, shape and colour recognition, creativity and cognitive development, and is the perfect collection to ignite the ‘learning through play’ adve ..read more

If you’re looking for maternity wear that is both gorgeous and sustainable – and best of all, handmade in the UK – then look no further than Leia. Maternity wear can often be boring and unflattering – but that’s where Leia comes in. Beth, founder of the beautiful maternity wear brand, says the focus for Leia has always been to make ‘easy-to-wear, comfortable maternity tops that make new and soon-to-be mums feel confident and relaxed at such an important time in their lives.’ Each design has been made for the everyday – not just for breast-feeding mothers. The designs are universally flattering ..read more

After having her daughter Cleo, Tara taught herself how to design clothes during lockdown and 18 months later Cleo La Luna was born… a breastfeeding fashion brand for mums.  All the clothes by Cleo La Luna have been designed to be not only breastfeeding friendly but also empowering to mothers, encouraging them to feel proud about their breastfeeding journey. Currently a nursing, she is on a mission to normalise breastfeeding throughout the UK, where we have some of the lowest breastfeeding rates in the world. She’s also training as a breastfeeding counsellor and support women to reac ..read more

Gemma Lomas, founder of Cheeky Little Smiles supplies baby journals in luxury keepsake boxes for parents to write their most treasured stories all about their baby. After having her daughter in lockdown and missing out on the typical experiences, she created a journal that was more unique; still retaining the elements of a ‘regular’ journal such as baby’s firsts, favourites and family tree, but also acting as a blank canvas in order to record every last details that other journals don’t allow for. Each journal comes with a separate booklet of prompts to help guide parents from pregnancy to fir ..read more