Apple, Google, Facebook, Microsoft: these are large, global companies that don’t have any trouble recruiting top tech talent because they’re, well, extremely well-known tech companies. However, as digital transformation has rapidly accelerated in the wake of 2020, everybody is looking to attract tech talent, including global brands you might not necessarily associate with technology. These organizations face a challenge: how do you get a potential hire to see you as an attractive landing destination when they might not have ever realized you were a possibility for them? The Challenges of Havin ..read more

If 2020 taught us anything, it is that taking responsibility as an employer is key. Responsibility in the form of management communicating effectively with staff, in relation to creating a safe working environment for employees and also, managing work expectations. But these areas only lay part of the foundations towards being a responsible employer; your ESG initiatives play a huge role too. ESG refers to your ‘Environmental’, ‘Social’ and ‘Governance’ commitments as a company, and it has become a very hot topic in employer branding. As S&P Global summarizes in the Seven ESG Trends to Wat ..read more

The landscape of what matters to employees has changed. Prospective employees don’t just want to know if your organization is a good place to work, but also whether or not you’re doing good in the world. Social impact has become a measuring stick for your employer brand, and top talent is taking notice. At Link Humans, we use CSR (Corporate Social Responsibility) as one of our 16 key employer branding attributes that make up our Employer Brand Index. Investors talk about ESG (Environmental, Social, and Governance) as a framework for assessing how a business changes the world for good. For Oliv ..read more

Standing out to top tech talent used to be all about the perks your business could offer. Tech companies offered amenities like yoga classes, gyms, restaurant-quality food, nap pods, game rooms, and more. In the post-pandemic world, however, those types of perks don’t mean much to potential hires. The proliferation of remote work and the flexibility that affords employees in terms of where they can live, when they can work, and how work fits into their lives is much more valuable than any sort of in-office perk. Why take a fitness class when you can work online and live near amazing hiking tra ..read more

When it comes to your employer brand, your strongest advocates are often the people who live it day-in and day-out—your employees. But wanting a strong employee advocacy presence is one thing. Actually making it happen involves a lot of hard work and strategizing. The benefits of having your team vouch for you, however, are numerous. “Almost a third of our new hires come through from our own people,” says Erika Cote, a Global Employer Brand Partner at Pegasystems. “We truly believe that top talent knows top talent. If we trust our people and we know the great work that they can do, then they p ..read more

We often associate diversity & inclusion with race and gender equality within the working environment but, there is much more which stems from this category. Employees should feel safe within their place of work and diversity is becoming a popular topic of discussion as we see large corporations doing their bit to make employees feel included. We selected March 2021 as our time frame and took a deep look into diversity & inclusion. D&I has its place in our 16 EBI attributes and we felt it necessary to research the top 20 tech companies in the US and explore how they fare against on ..read more

The summer of 2020 found many businesses reexamining the state of diversity, inclusion, and belonging in their organizations. And while many public statements were made about new initiatives and policies, a year later it’s time to see which organizations actually followed through and supported their words with concrete action. For Spotify, that meant tracking and publishing important demographic data so that there was visibility, both internally and externally, of how they’re doing. As Jordan Deane, a Social Media & Digital Storytelling Specialist in Employer Branding at Spotify, says, “We ..read more

If you’ve ever used your car’s cruise control feature or relied on its automated braking system, you’ve used an Aptiv product. You likely weren’t aware at the time, however, of the brand behind this automotive technology. That awareness is just one of the creative challenges Joanna Babiarz faces as Aptiv’s Global Employer Branding Director. Major shifts in the automotive tech space (particularly around talent markets) have brought other challenges, too—ones Babiarz and her team hope to confront through Aptiv’s employer brand efforts. Your Candidate Messaging Should Evolve with Your Industry Re ..read more

Merck Group has dedicated itself to furthering human progress through science and technology. It’s a lofty mission and one its team takes very seriously, particularly employer brand leader Chris Dinwiddy. As Global Head of Employer Brand and Social Media Recruitment, Dinwiddy is responsible for bringing Merck Group’s EVP to markets around the globe and keeping tabs on its 57,000 employees. He sees himself as uniquely positioned to bridge the gap between employer brand and recruitment marketing—two interdependent but, for many companies, historically siloed functions. What does this work look l ..read more

Everyone’s looking for tech talent, and the competition within this highly in-demand market is steep. Smaller brands suddenly find themselves pitted against Silicon Valley giants, startups, scale-ups, unicorns, and other legacy businesses. How do you attract the eyes of tech talent when your brand isn’t one of tech’s Big Four? This is the challenge Liz Gelb-O’Connor faces as ADP’s VP/Global Head of Employer Brand and Marketing. ADP has been a major player in the human capital management space for years but isn’t always top-of-mind in the realm of tech innovation. Gelb-O’Connor and her team are ..read more