Consumers won’t buy anything from your client’s brand if they don’t trust it. And no, it doesn’t matter what products or services your client specializes in. Here’s how to boost trust, and therefore sales, with branded video content. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement ..read more

Introverts tend to be socially anxious and therefore, may not feel suited to a prime sales position. Human personality stereotypes would have us label good salespeople as apparent extroverts and leave it at that. However, there are ways for introverts to achieve relevance in the sales world and accentuate their inherent sales strengths. A Sales Position Requires More Than Expressive Behavior Patterns of outgoing behavior may signal that a person is talkative, sociable, active, and warm. Additionally, someone who feels energized by social interactions may believe that selling is what they are m ..read more

Challenge: Creating a mattress digital ad campaign to reinvigorate sales Suzanne Parker, a 20-year sales media vet from The Charlotte Observer, had to find a creative way to help a local business create a mattress digital ad campaign to drive up their sales. “[The client] has been facing sales challenges since last year,” said Parker. “So many people bought mattresses during COVID. Sales then have [plummeted]. This indicates [that during the COVID-19 pandemic, people spent money on their homes] and now people [are] spending money on vacations instead.” Solution: Turn to AdMall’s research insig ..read more

Advances in technology have given sellers many B2B sales tools that can add big impact to their efforts. There are a growing number to choose from, and the options may seem overwhelming. But with some guidance, sellers can make smart selections and add to their digital stack.  What are B2B sales tools? Sellers need to understand what exactly these tools are and how they can help. According to SalesIntel, sales tools include technology solutions that streamline, automate and enhance specific tasks and processes.  How can they help? Sales tools can boost efficiency and productivity for ..read more

Several years ago, Sheryl Sandberg, former Facebook COO, spoke at a commencement event about being accepted into Harvard’s MBA program. When she questioned her admission, one of the counselors stated that the strength of her personality made a huge difference. The counselors believed the teamwork dynamics of the class would be improved by Sandberg’s personality. How the Right Hire Improves Teamwork Dynamics Obviously, Sandberg possesses many strengths in addition to her personality. But the anecdote contains an important lesson for hiring managers who are expanding their teams. What attributes ..read more

Earning your client a spot on the first search engine results page (SERP) is critical but challenging. About 75% of consumers never go beyond the first page of search results. If one of your client’s goals is to improve SERP rankings, here are a few things they should be doing. Outstanding Tips to Improve SERP Rankings Get Rid of Unhelpful Content According to a study from Ignite Visibility, Google did most brands a huge favor with their Helpful Content Update. The update ensures “only the most helpful, high-quality content ranks, decreasing rankings for less relevant and unhelpful content.” A ..read more

Effective conflict resolution is an important soft skill for sellers to have. There will be moments when they face an upset customer or prospect. Knowing how to navigate conflicts will strengthen relationships and satisfaction.  What is Conflict Resolution and Why Does it Matter? According to Indeed, conflict resolution is: “the art of addressing…differences and finding a common ground that enables everyone to work together peacefully.” Both customer service and satisfaction play an important role in sales. Unfortunately, sellers won’t always make everyone happy all the time. Conflicts ar ..read more

It seems crazy to think about the holiday shopping season when it’s nearly 100 degrees outside. But remember that 35% of consumers plan to do most of their shopping before Thanksgiving. The time for planning supercharged holiday marketing campaigns is now, and here’s what you should be doing. Easy Ways to Supercharge Holiday Marketing Campaigns 2024 Shopping Predictions Luckily for retailers, a study by Salsify shows that higher prices aren’t deterring consumers’ holiday shopping plans. Last year, consumers spent $1.17 trillion on holiday shopping. This year, 65% of consumers plan on spending ..read more

SalesFuel®, a pioneer in sales intelligence and marketing research, is thrilled to announce the launch of its new podcast, "Sell Smarter®." This AI-enhanced podcast is tailored for sales professionals, marketers and business leaders seeking to enhance their skills and thrive in today's demanding market. Actionable Insights Backed by the Latest Data Each week, "Sell Smarter®" delivers five sales insights and strategies designed to help listeners excel in mastering advanced sales tactics, innovative marketing strategies and effective leadership skills. "We created the Sell Smarter podcast to emp ..read more

Whether it’s needs discovery or handling objections, emotional intelligence will inform the best sales call questions needed for B2B success. Likewise, a keen EQ will help you comprehend the buyer’s emotions and motivations. In modern selling, with the fusion of technology and humanity a certain balanced integration is essential. It’s important to provide data and evidence but you must also listen and learn. Consequently, the right questions posed at the optimal time can capture the human essence of connection, empathy and trust. Sales insight company, Emblaze studied behavior among B2B buyers ..read more