New Content Marketing Objectives: First-Party Data Collection
SalesFuel
by Rachel Cagle
1d ago
How is your client supposed to get personalized ads to current and potential customers with cookies decreasing everywhere? This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken. According to a report by iab, 95% of data/advertising decision makers expect continued legislation and signal lo ..read more
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How To Succeed in Sales by Reading Emotions
SalesFuel
by Tim Londergan
2d ago
Residential realtors are fortunate to have the opportunity to tour prospective homes with their clients. In the days of high inventory and low mortgage rates, realtors scheduled walk-throughs. While pondering how to succeed in sales, listening during home tours gave realtors a terrific foundation. Any chance a seller gets to know what their prospect thinks is a bonus. The more time spent building the relationship and sharing thoughts, the better. When a prospect reveals desires, you can establish trust and close deals. Listen, Learn and React is How to Succeed in Sales Sellers apply the scienc ..read more
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AdMall’s Presentation Tools Help Close $12,000 Home Remodeler Ad Campaign
SalesFuel
by Adam Ambro
4d ago
Challenge: Increase name recognition with a targeted home remodeler ad campaign Ben Mendoza, an account executive for KKTV, has been an avid AdMall user for nearly three years and is already a multiple time Sell Smarter! Award winner. Having earned so many sales successes, he felt that his expertise, and AdMall’s sales tools, would prove beneficial when reaching out to a local business about a potential home remodeler ad campaign. “They specialize in bathroom and kitchen remodeling,” said Mendoza. “The main challenge they are facing is people don't know what they do. Their name is not a good d ..read more
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Using Video In Social Selling Pays Off For Sellers
SalesFuel
by Jessica Helinski
4d ago
Using video in social selling can boost engagement across social networks. Thanks to the shareability of video, and the continued use of social, combining the two is a smart choice. “It should be an essential part of everyone’s social selling strategy,” advises Erin Pennings for HubSpot. Video In Social Selling Works Both social media and video continue to be an effective way to engage with buyers. From prospecting to building rapport, social networks offer great opportunities.  When researching vendors, buyers often turn to social media to research and learn more about them. Specifically ..read more
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How to Personalize Coaching to Increase Team Productivity
SalesFuel
by C. Lee Smith
4d ago
The pressure to increase revenue in organizations never lets up. As a sales manager, you may feel this pressure more than other department heads. You can increase team productivity by personalizing coaching and improving efficiency in sales team processes. How to Personalize Coaching to Increase Team Productivity A new Mindtickle report indicates that sales managers have stepped up the pace of coaching. They may have recognized that their reps face bigger challenges in guiding leads through the B2B sales funnel. And they may also realize that sales training only goes so far in generating highe ..read more
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How DOOH Advertising Makes the Biggest Creative Impact
SalesFuel
by Rachel Cagle
5d ago
Stop putting your client’s advertisements where consumers expect to see them and ignore them. Put them where they stand out and have little to no competition. In short: Stop ignoring the influence of DOOH advertising. How DOOH Advertising Makes the Biggest Creative Impact Digital Out-Of-Home > Digital Consumers have learned to filter out digital ads in places they see them all the time. If they’re not interested in social ads, they can scroll right past them without much thought. They roll their eyes at pre-video ads that they think take up too much time before the video they want. You know ..read more
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How to Add More Personalization In Sales
SalesFuel
by Jessica Helinski
5d ago
Sellers who want to connect with buyers must prioritize personalization in sales. With buyers more informed than ever, sellers need to differentiate themselves. Why? “To address the unique needs of every business and the distinct challenges of every customer,” according to Gray Group International (GGI).   Buyers want to work with sellers who know them and their business. A generic pitch isn’t going to get their attention or establish a connection.  What Is Personalization In Sales? Personalizing sales involves specifically tailoring your approach to the needs, preferences, chal ..read more
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Why In-Person Sales Closing Yields the Best Outcomes
SalesFuel
by Tim Londergan
1w ago
Video conferencing apps, such as Zoom and Skype, became rock stars during the coronavirus pandemic. Zoom's daily meeting participants increased from 10 million in March 2019 to 200 million in March 2020. Zoom became a lifeline for millions working from home and a savior of reps competing for a remote sales closing. Since the pandemic, standard practices in health and safety, travel and tourism, and business-office work models have transformed. And for sales professionals, a new, robust communication channel has been launched. Rich media provides yet another option for reaching clients and buil ..read more
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Account Executive Uses AdMall Intelligence to Sell a Local Electrical Contractor on a New Ad Campaign
SalesFuel
by Adam Ambro
1w ago
Challenge: Helping a Local Electrical Contractor on a New Ad Campaign Shannon Thurby, a senior account executive from WEHT/WTVW, has been using AdMall for a decade, so she knew it would provide valuable insights, and direction, when it was time to sell a local electrical contractor on a new ad campaign. “This is a younger electrician who went off on his own,” said Thurby. “He is from a small town but services a large area and I found him on Facebook. The local housing market is a challenge, [one that includes all other HVAC companies adding on services that compete with his generators and elec ..read more
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Build Sales Credibility By Doing The Right Research
SalesFuel
by Jessica Helinski
1w ago
Sellers who want to succeed must build sales credibility to stand out. Why? Only 24% of U.S. adults think salespeople are credible, according to SalesFuel’s The State of Credibility in America study. “Before salespeople can be thought of as 'trusted advisors,' they first must have a high level of sales credibility.” What is sales credibility? SalesFuel explains that to be considered credible, buyers must know what they're talking about. Buyers should know how to help solve business problems or achieve goals.  But how can you both gain credibility and demonstrate it? One way is to do your ..read more
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