Having a lot of loyal followers on social media can be a double-edged sword. Posts get lots of attention, but they could also get a lot of backlash if the wrong thing is posted. Here’s what social marketers need to know to avoid having their client’s brand cancelled. Social Marketers: These Tactics Will Get You Cancelled Inauthentic Clickbait Clickbait is a marketing strategy that “uses sensationalist, misleading, withholding, or deceptive content to entice clicks and drive page views.” Now, having super enticing titles isn’t a problem if you have the content to back them up. But consumers hav ..read more

Sellers who ask powerful sales questions position themselves for success. They can leverage the valuable knowledge gained from these questions to develop relationships, show value and close sales. Powerful Sales Questions Build the Bigger Picture Questions play a big role throughout the entire sales process. And each question presents an opportunity to learn and engage with a prospect. And, as Rio.io’s Nataliia Ponomarenko explains, it shows you care. “Employing discovery questions for sales and probing questions for sales, customers feel valued and understood…” And the stronger the questions ..read more

Challenge: Creating a furniture store digital ad campaign that doesn’t waste impressions Josh Stratton, a senior advanced advertising sales manager from Spectrum Reach, has been selling media for over 10 years and has used AdMall for much of that time. Knowing how the tool could help him in any sales scenario, Stratton approached a local business about a furniture store digital ad campaign. “After months of going back and forth with the [client’s] decision-maker, we broke through by showing him the reach and frequency he can get with Spectrum,” said Stratton. “There were no real challenges. Th ..read more

Even after significant effort to set sales meetings with prospects, they sometimes fall through. Prospects may get cold feet and cancel. Or they may simply ghost the seller and not show up.  But there are things you can do to make these scenarios less likely. Continuing concentrated efforts at this stage of the process can ensure meetings happen.  Tips to Set Sales Meetings That Prospects Won’t Miss One of the first suggestions from Igor at Sales.Rocks is to seek assistance from a sales mentor. This can be especially helpful if you find prospects often skipping out on meetings.  ..read more

One of the most valuable assets of any company is its human capital. This is defined as “the skills, knowledge and qualifications of a… workforce.” In a rapidly transitioning economy, you should be consistently developing human capital.  Developing Human Capital Delivers A Competitive Edge To Your Team The booming AI field will transform work in a number of professions. Specifically, large language models will automate much of the work performed by highly trained professionals. This automation will impact future demand for accountants and radiologists, for example. However, workers with h ..read more

Digital media definitely rules the roost in the day to day lives of consumers today. Yet, consumers who are ready to make purchases still love direct mail advertising. Here’s what makes direct mail such an effective ad medium your client shouldn’t be overlooking. Here’s How Direct Mail Advertising Delivers Results Consumers Engage with Direct Mail on Purpose Consumers are assaulted with digital ads whenever they open a social app, watch a video or perform an online search. They don’t have a choice in the matter, so they tend to tune out the digital ads they can’t avoid. Direct mail advertising ..read more

Not all prospects will be easy to deal with, and you’ll encounter many types of difficult prospects. As HubSpot’s Jay Fuchs notes, “difficult prospects are a fact of sales life.” But even the most difficult prospects can be worked with to reach a deal. The key to success is understanding what’s behind their behavior and the best approach for each type.  The more effective you are at identifying common types, the more readily you’ll be able to successfully work with them.  Difficult Prospects and How to Sell to Them During your sales career, you may encounter a prospect who always see ..read more

The power of email marketing can’t be denied. But how is your client supposed to stick out when every brand and their mother are using email? By using effective email marketing strategies, of course. This Effective Email Marketing Strategy Leads to Top Results Personalization Personalization is often considered the most effective email marketing strategy out there. And that’s because it delivers, according to this SalesFuel blog, based on data from Forbes Advisor. Roughly 46% of customers will buy more when given a personalized experience. Unsurprsingly, a report by Litmus found that many of t ..read more

Social media marketing is a HUGE part of acquiring new customers and inspiring customer loyalty. But 52% of consumers are exhausted by self-promotional social content, according to a report by Hootsuite. It’s time your client learned how to craft the best social media marketing they can. The Best Social Media Marketing Avoids These Mistakes In order to create the best social media marketing, Hootsuite recommends avoiding common pitfalls. Clickbait The best way to get your client unfollowed, hidden or even publicly shamed on social media is by posting clickbait. You know, headlines that promise ..read more

Sharing sales content is an effective way to establish credibility and provide value. And, you can ensure maximum impact at each stage. When you choose to pass along content can matter just as much as what you share. What Is Sales Content? Sales content highlights what makes your solution the best choice for buyers. It can involve evidence ranging from data and case studies to testimonials and accolades.  As Josh Ritchie writes for Forbes, its intent is to convince. “Sales content is about convincing people that you’re the best brand to work with,” he explains.  While marketing may i ..read more