Robert McFarland | IMPACTFUL LIVESIMPACTFUL LIVES
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I am a leadership consultant, executive coach, and conference speaker. I help companies, nonprofits, and individuals shift their paradigms, so they can get the results they want. And I'd like to help you do the same.
Robert McFarland | IMPACTFUL LIVESIMPACTFUL LIVES
3y ago
In making your company function at optimum capacity, you need people on your executive team who each look at your organization with a different set of eyes. There are essentially three key roles that need to be filled with people who have the appropriate perspective and skillset to set your business up for success. Each of these roles needs to be played simultaneously by different people with the right talents.
Here are the three roles you need in your company.
The Doer
The Doer focuses on the present demands of the business. They make sure that all that needs to get done gets done.
The Doer m ..read more
Robert McFarland | IMPACTFUL LIVESIMPACTFUL LIVES
3y ago
The best way to reach your target market through the media is to have a genuine concern for your customers. If you really care for your customers, it will show through in your press releases.
I’m not talking about the kind of press release that is self-serving and draws attention to your company or your products and services. That’s not news to your target market. The media—and your customers—will smell a fake.
However, the media and your target market will recognize a newsworthy story as one that has their best interests in mind, where the hero of the story is not your company, but your custo ..read more
Robert McFarland | IMPACTFUL LIVESIMPACTFUL LIVES
3y ago
It’s extremely important to build relationships with your vendors and others around you who can bring in new customers and clients.
The people you work directly with on your products and services are really the ones with the most to gain when you have success. By taking the time to learn how you can benefit them, you’ll find a whole host of opportunities you didn’t realize were there.
When you offer your vendors rewards for helping grow your business, everyone wins. One of the ways you can equip your vendors to help you is by offering performance-based incentives that are much larger than thei ..read more
Robert McFarland | IMPACTFUL LIVESIMPACTFUL LIVES
3y ago
Every business owner knows that they need to turn prospects into customers for short-term and long-term benefits. While lead conversion provides current cash flow, customer retention provides future opportunities for even more transactions. But the key is you have to seal the deal now.
Here are 16 ways you can turn a prospect into a customer.
Offer to refund money—no questions asked.
Offer a bonus they can keep even if they return the product.
Offer a special price as an opportunity for you to test the market.
Offer a lower price with the reason of pushing inventory to pay a tax bill, for you ..read more
Robert McFarland | IMPACTFUL LIVESIMPACTFUL LIVES
3y ago
Advertising is sales in print. To create good advertising, it’s important to think about the unique benefits your products or services offer, and then showcase them in a persuasive way by emphasizing results instead of features.
There are four major components to good advertising copy.
1. Command Attention
Command the attention of your prospect with your headline, an attention-getter that makes people want to know more about your products or services. The best headlines give a vivid portrayal of the benefits, or show how a problem can be avoided with your products or services. Remember: The he ..read more
Robert McFarland | IMPACTFUL LIVESIMPACTFUL LIVES
3y ago
To make your marketing work for you, it’s important to have a plan that you can use to help grow your customer base and business in a manageable way.
Now, no marketing tools will work if you don’t have a quality product or service to back you up. But if the internal reality of your product or service is amazing, then it’s imperative to make that external perception match.
At the risk of sounding simplistic, here are the three most important start-up marketing tools you need to get and keep new customers.
1. In-person visit (or zoom meeting)
It’s essential you meet with customers/clients in ..read more
Robert McFarland | IMPACTFUL LIVESIMPACTFUL LIVES
3y ago
Your marketing resources are finite. You can’t afford to waste your resources. Therefore, you need to be laser-focused in your marketing.
The two questions you have to ask yourself are:
What do people really want to buy from me?
What related products are they already buying?
Here’s how to find a target market of potential customers so you don’t waste precious resources on blitz marketing.
1. Find companies who already have the customer base you want.
The fastest way to develop a customer base is to find existing businesses who have the customer profile that you want to market your product ..read more
Robert McFarland | IMPACTFUL LIVESIMPACTFUL LIVES
3y ago
Many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time educating current and former customers. They already know you and they’ve already bought from you, so they can be excellent future customers as well.
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers. That will produce a drastic change in your sales, customer quality, and branding position as a result.
Here are some key elements you can use to retain your current customers.
1. Staying in contact
It is important ..read more
Robert McFarland | IMPACTFUL LIVESIMPACTFUL LIVES
3y ago
In this article, I’ll talk about shameless self-promotion. Because your networking self-promotion should be shameless.
Self-promotion comes in many forms and you can use different tactics to get your name out there. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion I’m talking about, with the dignity, class, and knowledge to back it up.
Natural self-promoters use three major strategies to build themselves and their businesses.
1. Positioning
You need to position yourself around people who can m ..read more
Robert McFarland | IMPACTFUL LIVESIMPACTFUL LIVES
3y ago
You Don’t Need Permission to Succeed
In 2018, the nonprofit think tank Populace surveyed a representative sample of 3,000 men and women in America about success. The survey respondents were first asked what they thought society’s definition of success was. It’s no surprise they said society thought money and prestige best represented authentic success. But then the survey took a different turn.
The think tank asked then the survey respondents if they completely or mostly agreed with society’s definition of success. Only 18% said they did. Interestingly, 40% of the respondents said they agreed ..read more