‘Plan for two generations ahead but make money every year.’  This was the business advice shared by John Letts, founder of the infamous brand of diaries in 1796, to future generations of his family in order to keep the brand alive. Perhaps a simple concept on the surface of it, but nevertheless an effective business compass, given the Letts family ventures, which were started in 1796, are still on the cutting edge of innovation, more than 225 years later! When you think of the Letts name, although you may immediately think of diaries, in fact, their founding father initially created a bus ..read more

In enterprise technology circles, Tiffani Bova needs no introduction.  Global Growth Evangelist for Salesforce, WSJ bestselling author, Host of the ‘What’s Next!’ podcast, Executive Strategist, a decade at Gartner, and 750 keynote presentations under her belt…is there any stone left unturned in her illustrious career?  Turns out there is.  This week will see the release of Tiffani’s second book, ‘The Experience Mindset: Changing the Way You Think About Growth’ in which she poses the question ‘have we over pivoted to the customer at the expense of our employees?’ In the latest of ..read more

As the midpoint of 2023 approaches, Agent3, alongside other ABM agencies, is reflecting on the past 12 months and looking ahead with optimism. Reports suggest that ABM will continue to accelerate and become an even more dynamic and exciting strategic tool for marketers. In this context, Agent3 APAC has convened some of the best ABM-centric minds to discuss ABM in the remainder of 2023. The discussion between, Clive Armitage, CEO; Roger Marshall Partner, APAC; has been recorded for your benefit. They provide invaluable insight into the intricate world of AMB and discuss its effectiveness, stren ..read more

In the latest of our ‘Agents of Change’ series, in which we talk to business leaders about how to drive sustainable success in a changed world, we were fortunate enough to be joined by software industry veteran, Phill Robinson, Founder of Boardwave.  Having an impressive career working both sides of the Atlantic for US software firms, we spoke to Phil about his experience in the software industry in both the US and Europe, and how this led to him founding Boardwave, a network that’s been set up to drive European software development and innovation. With a career spanning software developm ..read more

Just over ten years ago, myself, Dan Sands and Paul Mackender found ourselves in a bar experiencing an intoxicating mixture of fear and exhilaration, having just been given an investment green light from Next Fifteen CEO, Tim Dyson, to start Agent3.  Our trepidation was based on the fact that we were walking away from senior roles at Bite Communications, a technology communications brand which we had helped grow from its founding team of five in 1995 to over 300 people by 2012.  But trumping any nerves about leaving Bite was the growing excitement that we had a mandate from Tim to cr ..read more

Today, March 8th, International Women’s Day (IWD) will be celebrated globally as a day that recognises the social, economic, cultural and political achievements of women.  It also marks a call for everyone, everywhere, to step forward and accelerate women’s equality.  Today will see progressive employers amplify commitment to women and celebrate achievement.   Which is great.  And important. But how can we prevent this demonstration of support for a day from becoming a tick box exercise and instead ensure it becomes a catalyst for thoughtful, meaningful, change that pe ..read more

The last few weeks of December are typically a rush of holiday parties, gatherings, traditions and transition time. But it can also be a good time to take a few minutes, pause, and reflect on the year that is drawing to a close and the many opportunities it has presented along the way.  Corporate life, while not perfect, nevertheless brings many advantages, including financial reward, opportunity and choices.  Increasingly, too, it is also providing employees across all industries and sectors with a chance to recognise this position of privilege and use its resources to give back to ..read more

In the latest of our ‘Agents of Change’ series, we were joined by Katie King, CEO of digital marketing consultancy, Zoodikers, to discuss Artificial Intelligence and its impact on marketing.  Katie has over 30 years’ marketing experience, consulting some of the world’s best known brands, and is author of ‘Using Artificial Intelligence in Marketing’ and ‘AI Strategy for Sales and Marketing,’ published in 2019 and 2022 respectively. From a very early stage, Katie could see the importance of AI and the impact it was going to have on sales and marketing approaches and was captivated by the en ..read more

As we conclude our mini series on the state (or art) of lead conversion, we move into what many marketers dub “the get me hired or fired” stage: the results.  The stark reality is – whisper it very quietly now – most leads aren’t sales ready.  In fact, over the past few years various B2B industry reports indicate that as little as ⅓ of B2B leads generated, could truly be categorized as sales ready.  While this isn’t ideal, it also makes sense. When a lead arrives into your CRM, they have expressed *an* interest, but how big that interest is is still to be confirmed.   ..read more

As we said in our first post in this three-part lead conversion series, nurturing a prospect through a buyer’s journey from an initial expression of interest to a point where a lead becomes a MQL and a sales conversion could occur, has long been the holy grail of B2B marketing. But accelerating this time to revenue is the icing on top of the cake, and a cursory Google search on how to do this will reveal an overwhelming number of results, each claiming the secret sauce for success. According to the latest studies, only 10% to 15% of sales leads make it to the bottom of the sales funnel and con ..read more