Every job is busy – that’s just reality. But, if you’re a sales rep, you may be thinking that not all jobs are created equal. As a content strategist, I’d argue that marketers are busy, but for the purpose of this post we’ll focus on sellers – and how sales enablement tools can help them save time.  Let’s get started by looking at how sellers spend their time. The truth is, the majority of their time isn’t spent selling. Shocking! According to the LinkedIn State of Sales Report 2022, sellers only spend a quarter of their time selling. The rest of their time is spent performing a variety o ..read more

Setting and achieving sales goals is critical for any sales team, especially during periods of economic uncertainty. When times are challenging, efficient operations are a must. By creating clear goals, managers can get sellers on the same page, making it easier to measure performance and, of course, hit your sales targets. The good news is, goal-setting doesn’t have to be complicated. Using a SMART goals approach and sales technology to support the process, your team can increase revenue and drive business growth.  What are SMART goals?  In a fast-paced business environment, there’s ..read more

Today’s buyers interact with B2B sales reps in a completely different way than they did a few years ago. More stakeholders are involved in every buying decision and they all look for more than just a great product or service. Instead, they require an expert partner who can deliver a personalized experience during every stage of the buying process. If this isn’t challenging enough, more organizations are tightening budgets in the current macroeconomic environment. There’s added pressure to ensure that every purchase will deliver business value so leaders take added time and consideration to rea ..read more

Black History Month was founded by Carter G. Woodson and officially recognized by the federal government in 1976. This nugget of Black history trivia was one of many shared at events hosted by Seismic’s Black, Indigenous, and People of Color (BIPOC) Community of Belonging, The Movement.  The month of February offers us an opportunity to celebrate and honor the impact that Black history, culture, and stories have had on communities around the world. I’ve personally spent this Black History Month reading literature from my favorite author, Ta-Nehesi Coates, enjoying Black films like Black P ..read more

B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year. As organizations face difficult budgetary decisions, technology is often first on the chopping block. In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% in 2022 to 5.4% in 2023. As organizations look to consolidate their technology tools and optimize the ones that they have, some technologies will remain mission-critical. According to IDC, organizations should “sustain momentum in technology projects that help the overall business nav ..read more

Black History Month was founded by Carter G. Woodson and officially recognized by the federal government in 1976. This nugget of Black history trivia was one of many shared at events hosted by Seismic’s Black, Indigenous, and People of Color (BIPOC) Community of Belonging, The Movement.  The month of February offers us an opportunity to celebrate and honor the impact that Black history, culture, and stories have had on communities around the world. I’ve personally spent this Black History Month reading literature from my favorite author, Ta-Nehesi Coates, enjoying Black films like Black P ..read more

In today’s strained economic environment, businesses around the world are making strategic decisions about how and where they invest, especially when it comes to technology. As budgets become subject to greater scrutiny, the software that teams use has to demonstrate clear value. Sales enablement software is no different.  With this reality in mind, Seismic commissioned a study to better understand the value of sales enablement tools. The Seismic 2023 Value of Enablement Report sampled more than 1,200 full-time sales, enablement, and customer success professionals in managerial and leader ..read more

It’s no secret that exceptional customer service is a competitive advantage and driver of long-term business growth. Satisfied customers buy more, and Gartner found that nearly 65% of new sales come from existing customers. Additionally, the National Business Research Institute found that companies with excellent customer service have an opportunity to increase sales by 20% or more year over year than those that don’t. Organizations are faced with increasing pressure to meet and exceed all-time-high levels of customer satisfaction and achieve new levels of performance. And, while many organiz ..read more

Competition is in our nature. Healthy competition within your go-to-market (GTM) organization encourages your employees to go the extra mile, learn from one another, and celebrate success. Healthy competition not only inspires your employees, but it also strengthens teams. As sales cycles become more complex and buyer expectations evolve, it’s more challenging for reps to hit aggressive goals. Sellers are competing harder than ever for buyers’ attention, and when they do engage prospects, their outreach must be personalized and informative. In this landscape, collaboration is just as important ..read more

For Chinese and some Asian communities around the world, the Lunar New Year is the most important and festive holiday of the year. Through centuries of China’s agrarian tradition, this was the one period when farmers could rest from their work in the fields. Family members from near and far would travel to be with loved ones in time to usher out the old year and welcome in the new, with celebratory gatherings with family and friends.  With a calendar dating from the third millennium BCE, the Chinese people have been building on ancient customs of New Year celebrations for thousands of yea ..read more