Building a sales enablement program is like building a house. Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution.    In previous articles, we’ve covered everything from measuring enablement success to blended learning programs. In this blog post, we’ll explore the key stages of the process, drawing parallels between constructing a home and establishing a thriving enablement program. So, grab your hard hat, and let’s look at some best practic ..read more

Every professional – regardless of their field – has a tool they can’t live without. A carpenter can’t hone their craft without a hammer, while a mechanic can’t get anything done without a socket wrench. In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic change. With the ability to leverage data and insights, provide continuous learning and coaching, and streamline communication, enablement is a top priority for companies in 2024 and beyond. Over the past decade, change agents have relied on enablemen ..read more

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for this year and beyond. If you haven’t checked them out already, earlier posts in the series covered change management, building a sales enablement roadmap and measuring enablement success.   To continue with the best practices for scaling your enablement program, Dean Perry, Principal Strategic Consultant at Seism ..read more

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Unlike sales training programs, which typically offer foundational knowledge and periodic informational updates, sales coaching programs deliver ongoing support that helps sellers apply training and improve skills in real-world situations. Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful custom ..read more

Learn how to decide where training lives and how to incorporate it into your readiness program. How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager. And, I’ve seen training and enablement drastically change over the course of the decade. Back then, nearly everyone was in an office and received their enablement through in ..read more

Sales pitches are both an art and a science. Daniel Pink, the #1 New York Times bestselling author of To Sell is Human, sums up the “art” part well: “The ability to move others to exchange what they have for what we offer is the art of the pitch.” It takes significant training and coaching to perfect a sales pitch and refine any seller’s soft skills. As for the “science,” sellers need the right content, skills, insights, and analytics to connect with prospects and prove their product or service’s value. Without a doubt, one of the most vital pieces of sales content they need in their toolkit i ..read more

It’s been quite an economic rollercoaster of a year for businesses. From budget cuts and tech consolidation efforts to heavy-hearted layoffs and general global turbulence, 2024 has forced salespeople,  especially, to double down on what they can control. Because honestly, there’s a lot they can’t. It’s not all doom and gloom, though. There are scrappy, “we’ll-figure-it-out” sellers and leaders around the globe navigating today’s challenges excellently. Most of them are leaning on sales enablement tools to adapt their messaging, strategy, and workflows to the needs of their target market ..read more

Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This blog is the second in a series of five posts that will outline the Seismic Maturity Growth Framework. You can read the first post here.  In our previous post, we provided an overview of Seismic’s Maturity Growth Framework. In this post, we’ll dig into the first stage of maturity: Control Chaos.   Starting something new can sometimes feel unorganized, challenging, or even chao ..read more

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first, second, and third posts in the series.  As you embark on your journey to achieve “best-in-class” enablement with Seismic, remember that success is contingent on a critical factor: understanding your current state of enablement maturity and aligning y ..read more

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first, second, and third posts in the series.   As we prepared for Shift 2023, we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. Indeed, their future succ ..read more