Creating Unique Customer Experiences
Perkuto | Account-Based Marketing (ABM)
by perkuto
4y ago
The webinar held on December 11, 2019, featuring Jason Yarborough, Director of Strategic Alliances at PFL and Perkuto’s own Associate Consultant Jason Raisleger, discussing the current state of customer experiences and how to build a successful program for your organization. …  READ MORE > ..read more
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ABM Success Starts with Data
Perkuto | Account-Based Marketing (ABM)
by lindsay
5y ago
Far from a flavor-of-the-month sales technique, account-based marketing (ABM) has proven to be a viable, valuable strategy for turning leads into buyers and maximizing your marketing and sales resources. But if your organization is like most, the shift from your traditional sales and marketing operations to your ABM focus has incurred a few extra costs … READ MORE > ..read more
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Guide to Marketo Product Updates from Adobe Summit 2019
Perkuto | Account-Based Marketing (ABM)
by justin
5y ago
This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.” Although Marketo is no longer the sole focus of its own multi-day event, … READ MORE > ..read more
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Digital Marketing Predictions for 2019
Perkuto | Account-Based Marketing (ABM)
by sarah
5y ago
We had an amazing response to our second Coffee MUG webinar “Digital Marketing Predictions for 2019”; a huge thanks to all who attended. For those of you who weren’t able to join us, here’s a quick recap. Featuring Carrie Merchant, Director of Customer Experience at Mintigo, Brad Stephenson, Senior Director of Client Services from Level.Agency, … READ MORE > ..read more
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The Perkuto Martech Mélange: ABM Intel
Perkuto | Account-Based Marketing (ABM)
by alex
5y ago
Happy Saturday, Mélange readers! Today, we’ll talk all about account-based marketing or ABM. We’ll explore why ABM is no longer considered a fad, will talk about ways to ensure ABM success, will discover ways to scale your ABM efforts and will get tips on overcoming some of your most common ABM challenges. An alternative to … READ MORE > ..read more
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The Perkuto Martech Mélange: On the Radar
Perkuto | Account-Based Marketing (ABM)
by alex
5y ago
Happy Saturday, loyal readers. In this issue, we’ll explore a few high-value account-based marketing tactics, will find out what one survey says is the number one data challenge among companies, will share a few ideas for generating leads via social media and will find out if consumers in the US are still willing to share … READ MORE > ..read more
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The Perkuto MarTech Mélange: Feel Something
Perkuto | Account-Based Marketing (ABM)
by alex
5y ago
Happy Saturday, readers! In this issue, we’ll tap into the emotional side of B2B marketing, will explore what makes up the foundation of a strong ABM strategy, will learn what research says works when it comes to swaying B2B buyers and will find out just how effective the average marketer is when it comes to … READ MORE > ..read more
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The Perkuto MarTech Mélange
Perkuto | Account-Based Marketing (ABM)
by alex
5y ago
Good morning, savvy readers. Today, we’ll cover email marketing myths that have long since expired, will explore why smart CMOs are spending their budget retaining (not acquiring) customers, will learn a few hands-on tips for account-based marketing and will discover why one author says that balancing technology and tradition is the key to developing successful … READ MORE > ..read more
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The Perkuto MarTech Mélange
Perkuto | Account-Based Marketing (ABM)
by alex
5y ago
Happy March! This Saturday, we’ll talk about what it takes to create a successful demand generation funnel, will explore ABM workflows that lead to high-value accounts, will learn why one UK author thinks that GDPR will ultimately be good for online advertising and will uncover the seven mistakes that can derail your customer engagement efforts. … READ MORE > ..read more
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The Perkuto MarTech Mélange
Perkuto | Account-Based Marketing (ABM)
by alex
5y ago
Welcome back, loyal readers! This week, we’ll explore the traits that make a CMO successful in the world of martech, will learn why one author thinks a dip in B2B martech spending is ultimately a good thing, will explore an opportunity for competitive advantage in customer experience and will learn what Duke University found in … READ MORE > ..read more
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