Forrester Blog » Account-Based Marketing
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Forrester is an American market research company that provides advice on existing and potential impact of technology, to its clients and the public. Follow this blog to find articles on Account-Based Marketing.
Forrester Blog » Account-Based Marketing
3w ago
Learn the seven companies that won this year’s coveted B2B Programs Of The Year Awards for North America, and join us at B2B Summit in Phoenix to hear their stories live ..read more
Forrester Blog » Account-Based Marketing
1M ago
In the high-stakes world of B2B sales, no path to a closed deal is perfectly linear. According to Forrester’s 2024 Demand, ABM, and Customer Marketing Survey, 56% of opportunities handed off to sales fail to close successfully. The preponderant focus that still exists on identifying new opportunities in Demand & ABM means that revisiting stalled ..read more
Forrester Blog » Account-Based Marketing
1M ago
Traditional demand generation strategies don’t accommodate the complex realities of B2B buying. Learn why adaptive programs are the answer ..read more
Forrester Blog » Account-Based Marketing
4M ago
B2B buying continues to evolve at warp speed — but marketers, sellers, and product professionals can take control. Learn what’s on tap for Forrester’s most experiential B2B Summit yet ..read more
Forrester Blog » Account-Based Marketing
4M ago
Are you bullish on AI’s potential to transform the way frontline B2B marketers work? My research found that frontline marketing leaders in B2B organizations are very bullish. And according to Forrester’s B2B Frontline Marketing Survey, 2024, frontline marketing teams with advanced lifecycle revenue marketing strategies are the most likely to be AI-ready and have the ..read more
Forrester Blog » Account-Based Marketing
5M ago
Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage ..read more
Forrester Blog » Account-Based Marketing
5M ago
I have some exciting news for marketing leaders seeking to innovate on their marketing strategies. Forrester’s B2B Frontline Marketing Survey, 2024, found that frontline marketing teams with advanced lifecycle revenue marketing strategies are more likely to meet or exceed their revenue goals than frontline marketing teams with less mature strategies. Read on for the summary. Lifecycle ..read more
Forrester Blog » Account-Based Marketing
6M ago
B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Rather, they crave relevance and responsiveness — the right content delivered in the moment of need, specific to their role, in a suitable format. Forrester’s data shows that 82% of global B2B ..read more
Forrester Blog » Account-Based Marketing
7M ago
Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms. Type GTM into Google search and all the top ..read more
Forrester Blog » Account-Based Marketing
8M ago
Forrester’s Budget Planning Survey, 2024, uncovers a dual narrative for marketers in the coming year: The challenge lies in managing tight budgets but also in the dichotomy of needing to invest in recent technology- and process-related advancements to stay relevant. Strategic budget divestment is required in this environment ..read more