In today’s saturated market, capturing attention and standing out from the crowd has become increasingly challenging. As marketers, we often find ourselves focused on completing tasks, ticking off boxes, and meeting deadlines. But is that enough? Are we truly creating something remarkable that will evoke an emotional response and leave a lasting impression? Recently, I explored this topic together with my friend and colleague, Martina Lachuengo, who is the author of LOVED and a Costanoa Partner. We conducted a LinkedIn Live session titled “May the WOW be with you: The Force of Stand-Out Market ..read more

A core component of Demandbase and our market is the ability to de-anonymize web traffic. One trending evaluation tactic our competitors take part in is saying “We have the highest match rates in the business.” And they recommend a data bakeoff with other vendors to “prove it.” For transparency purposes, Demandbase participates in account identification data bakeoffs all the time. We win some, we lose some. I’m proud to share that we win more than we lose – but it’s close. In the more than 50 account ID data bakeoffs I’ve been CC’d on in the past 2 to 3 years alone, I’ve come to conc ..read more

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. But because we’re not ones to shy away from a challenge, we took ourselves (and our bias) out of the equation. How? We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?” However, if you’re skeptical about trusting AI, we’ve got some quotes from our beloved customers to back up its claims. In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from ..read more

Everyone’s talking about ROI these days when it comes to making technology purchases. ROI has always been important, but in today’s state of affairs, where we’re all looking for opportunities to reduce costs, tech purchases are being scrutinized as never before. So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. Here’s how I look at it. (Need the TL;DR version? Check out the 1-minute video clip.)   At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. Test 1: Does the te ..read more

The day-to-day of a seller is hard (trust me I know!). And it’s made increasingly difficult with the proliferation of tools and data we’re expected to use as we manage our territories on a daily basis This burden not only takes away from time that sellers could otherwise spend engaging with prospects, but it also makes it harder to identify the right accounts, contact prospects, and gather the information that matters. What we’re really doing is asking our teams to prepare a delicious dish, while only providing them with a blunt knife, a broken stove, and limited ingredients. It’s no wonder th ..read more

This blog dives into what metrics B2B marketers should use when consumer advertising metrics just aren't working. The post Why Your B2B Attribution KPI Metrics Are (Probably) Wrong appeared first on Demandbase ..read more

In this infographic, we take a look at how you can activate a Smarter gtm strategy so that you don’t just fool-proof your go-to-market, but you can actually stay in-market. The post Going To Market is One Thing… But Can You Stay In-Market? appeared first on Demandbase ..read more

In this post, Tara Quehl explores the hypothesis that intent would showcase human behavior spiking, searching and reacting around certain events. What she discovers might surprise you. The post The world is ending in Financial Services (well, not actually but….) appeared first on Demandbase ..read more

In this post, Chris Martin discusses how an insight engine can help sales, marketing and customer success teams leverage insight efficiently. The post Building an Insight Engine for RevOps appeared first on Demandbase ..read more

A CSO has a massive impact on a company’s go-to-market success. Hear what our CEO Gabe Rogol considered in choosing our new CSO to fill this critical role. The post A CEO’s Perspective on the Perfect CSO appeared first on Demandbase ..read more