WordPress is one of the most popular content management systems (CMS) in use today and there are many advantages associated with using WordPress as your CMS; one major benefit is its ease of use. With WordPress, you can easily set up and manage a website without having to learn any complicated coding or programming languages. Additionally, its open-source platform provides users with access to thousands of themes and plugins, which makes it possible customise the look and feel of your website as well as extend its functionality. Reasons Why WordPress Is Great for SEO WordPress offers a range ..read more

The strategy of getting your website to appear organically on the first page of Google’s search results is a good one: it can give your business a much wider reach than paid ads, and it will continue bringing you leads long after the SEO work is complete. With Google constantly changing their algorithm, hiring a specialist who is on top of the best practices makes sense, but countless digital marketing and SEO agencies now offer search engine optimisation services. Navigating this landscape can be extremely confusing, and a common query from our clients is, “what questions should I ask when ..read more

If you are looking for advice on how to increase website loading speed, you probably already know that page loading speeds have an effect on how well a site does in search engine rankings. For this reason alone, it’s well worth investing some time and energy in optimising your website’s page loading performance. Customer experience is another excellent reason to worry about your website loading speed. Websites with slow-loading pages tend to experience higher bounce rates: a greater number of visitors leave the site before they have finished waiting for the first page to load. Whatever your ..read more

Most companies understand the importance of onsite and offsite search engine optimisation and the role these disciplines play in making their websites more visible. However, what may be less obvious to some is the crucial role that a technical SEO audit plays in the whole process. It may not be the most glamorous aspect of search engine optimisation but, it’s a key first step that needs to be included in your overall SEO strategy. If you don’t conduct a technical site audit before you start to optimise onsite and offsite elements, you may find that your best efforts go to waste. A Website SE ..read more

The last 12 months or so have been tough for almost all individuals and businesses. While some sectors, such as ecommerce, cloud computing and telecommunications, have thrived, other industries ranging from travel to private schools have struggled to stay afloat, never mind generate sales or even think about growth. But with vaccine programmes being rolled out globally, changes in government regulations and the impending opening up of economies, the future is looking brighter for just about all industries. So, is your business prepared to jump on the potential opportunities that might be jus ..read more

When businesses and homeowners require the services of an electrician, the first thing they’ll do is search online. Recent research suggests that 97% of consumers search for local businesses online. In fact, local business searches account for nearly 50% of all Google searches. So, if you haven’t made sure your customers can find your electrical company in their time of need, it’s highly likely you’re losing out to the competition. Fortunately, it’s never too late to turn things around. Optimising your website to earn first-page positions can be a time-consuming process, but it’s one that can ..read more

Search engine optimisation (SEO) has been all the rage in the online marketing world for years. And there’s more than one good reason for the hype. There’s no doubt that maximising your visibility on search engines like Google can work wonders for your business. But SEO is a bit fiddly. It involves a lot of processes that require a certain level of expertise – keyword research, content planning, link-building, on-page optimisation and guest blogging to name a few. The complexity of SEO begs the question: should I outsource it to an online marketing agency or handle it in house? Outsourcing c ..read more

How do you make sure your website performs to its maximum potential?   By analysing as much data as you can collect so that you can make your online offering as appealing as possible.   Unfortunately, when it comes to explanations on data analysis, many business owners simply switch off. After all, you need to be a modern tech guru to make sense of data, don’t you? Thanks to Google Tag Manager, not necessarily. For a long time, webmasters, business owners and marketers have used Google Analytics for data insights regarding the performance of a website. Google Analytics is useful fo ..read more

All of a sudden, a global pandemic puts the world – and your business – into lockdown. You’ve got the goods, and people still need them. But both your employees and your customers are staying inside. If your doors are closed, how can you remain open for business? Now’s not the time to pull back and give up. It’s time to embrace online opportunities that plenty of your competitors are missing. Migrating to the online world to reduce your losses, maintain your revenue stream or even grow is entirely possible for almost all industries. Education, various forms of healthcare, retail and an array ..read more