9 Reasons to Embrace Omnichannel Marketing for Your Ecommerce Store
Margin Media | Australia's Content Marketing Blog
by Claire Matthews
1M ago
  Is your ecommerce store struggling to stay afloat ..read more
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6 Reasons Why a Digital Agency Outperforms an In-House Marketing Manager
Margin Media | Australia's Content Marketing Blog
by Claire Matthews & Mat Lewis
2M ago
  Is your business run off its feet? Are you struggling to keep up with day-to-day tasks and lacking the time for marketing efforts?  ..read more
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10 Tips to Planning your 2024 Website Redesign Project
Margin Media | Australia's Content Marketing Blog
by Claire Matthews
2M ago
The new year is the perfect opportunity for giving your business website a makeover. If you’ve taken a look at your website and decided it’s time for a redesign, you may be wondering where to start ..read more
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Responding to Negative Google Reviews in 2024
Margin Media | Australia's Content Marketing Blog
by Claire Matthews
2M ago
  Receiving negative reviews for your business can hurt. You’ve worked so hard to get your business running and yet, your customers aren’t satisfied. While it can be tempting to delete or ignore negative Google reviews, this will only do further damage to your reputation. The best solution is to take the time to respond.  Reviews have the power to attract or deter customers. According to a recent study, more consumers are reading online reviews than ever before. In fact, 77% of people read Google reviews when looking for local businesses.  That's why we've put together this art ..read more
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Top 5 Ecommerce Sales Boosters for Holiday Success
Margin Media | Australia's Content Marketing Blog
by Claire Matthews
2M ago
The holiday season is almost here! That means now is the perfect time to start planning and launching your holiday marketing campaigns for your ecommerce store.  The peak holiday season, including Christmas, Boxing Day, and New Year’s, is your chance to drive serious sales for your ecommerce business and finish the year on a high.  But it also means fiercer competition, making it more challenging for your business to stand out. That’s why you need to run strategic, well-executed and creative sales campaigns to cut through the noise and make the most of the festive season.  In t ..read more
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Black Friday Tips: The Benefits of Running an Early Access Campaign
Margin Media | Australia's Content Marketing Blog
by Claire Matthews
2M ago
  Black Friday is just around the corner. This means now is the time to prepare your sales strategy and set up your ecommerce business for success.  Black Friday is hugely competitive for ecommerce businesses. If you want your store to stand out from the crowd, then you need to think strategically about your sale and how you will reach out to your customers.  One way to cut through the noise and secure sales for your brand is to run an early access campaign.  ..read more
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Social Commerce and the Rise of Live Shopping in Australia
Margin Media | Australia's Content Marketing Blog
by Claire Matthews
2M ago
  In ecommerce, it can be challenging to keep up with the latest trends and technologies. In this blog, we’re exploring trends in social commerce and live shopping to keep you updated. Social commerce is the use of social media platforms like Facebook and Instagram to market and sell products. It allows customers to make purchases directly from their social media apps, without needing to visit your website.   Social commerce is fast and easy. For example, whilst scrolling through Instagram, you could see a set of skin care products, tap Shop Now, add it to your shopping cart an ..read more
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Unleashing Productivity in Your Office Space: Case Study
Margin Media | Australia's Content Marketing Blog
by Claire Matthews
2M ago
    Do you work in an office space? Do you ever find it difficult to concentrate or get things done? This can be because of your office’s poor acoustics.  Office acoustics can have a significant impact on the workflow of your team. A noisy space can be distracting and stressful, whilst a quiet space can be efficient and productive.  At Margin, we recently worked with the team at Acoustic Solutions Store to complete a renovation project to transform our office space into an acoustical oasis. Learn more in this blog!   ..read more
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10 Ways to Maintain your Shopify Store’s Sales Momentum After EOFY
Margin Media | Australia's Content Marketing Blog
by Claire Matthews
2M ago
  Have you just finished running an end of financial year sale for your ecommerce store? Are you wondering how to keep this sales momentum going?  The good news is that the end of EOFY doesn't have to mean the end of sales and growth for your store. In this blog, we will discuss 10 effective strategies to help you maintain sales momentum and continue driving revenue after EOFY ..read more
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5 Powerful Shopify Extensions for Boosting Your Sales
Margin Media | Australia's Content Marketing Blog
by Claire Matthews
2M ago
  Are you looking for a way to add more functionality to your Shopify store and boost your sales? One way to do this is through adding Shopify extensions.  Extensions can help you to improve customer satisfaction, increase sales, collect more leads, and more. However, there are so many extensions available that it can be tricky to decide which ones are best for your store.  That’s why we’ve put together this article. We’re sharing 5 powerful Shopify extensions that you can use to enhance your store and take your business to new heights ..read more
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