[Event Recap] AI In Action, Featuring Google
Bonfire | The Digital Performance Agency
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1w ago
[Event Recap] AI In Action, Featuring Google Discover AI's transformative role in marketing and Google's new AI Overviews with a recap of our recent event, AI in Action ..read more
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[Research] What Brands Can Learn from SGE’s International Roll-Out
Bonfire | The Digital Performance Agency
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3M ago
[Research] What Brands Can Learn from SGE’s International Roll-Out We researched over 200 keyword phrases about Australian brands and discovered what drives AI-generated responses. Dig into our research to learn how you can guarantee brand visibility in Google's Search Generative Experience ..read more
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The Rise of Programmatic Advertising
Bonfire | The Digital Performance Agency
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3M ago
User interactions with ads have changed over the last four years. Our Performance Media Lead explores this change and how it has lead to the rise of programmatic advertising in Australia ..read more
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What is Google’s Search Generative Experience?
Bonfire | The Digital Performance Agency
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3M ago
What is Google’s Search Generative Experience? Bonfire's SEO Manager explains everything you need to know about Google's upcoming Search innovation, Search Generative Experience ..read more
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How Australian Marketers Can Prepare for Search Generative Experience
Bonfire | The Digital Performance Agency
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3M ago
How Australian Marketers Can Prepare for Search Generative Experience Prepare for Google's future of search. This guide explores how Australian marketers can adapt to AI-driven search results. Learn about adapting SEO, content creation, and multi-channel strategies for SGE’s impact on user behaviour, brand visibility, and ad efficacy ..read more
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Bonfire Recognised as a 2024 Google Premier Partner
Bonfire | The Digital Performance Agency
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4M ago
Bonfire Recognised as a 2024 Google Premier Partner We're thrilled to be named a Google Premier Partner for 2024, for a ninth consecutive year ..read more
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How Bonfire’s Marketing Department Leverages Team Expertise
Bonfire | The Digital Performance Agency
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5M ago
How Bonfire’s Marketing Department Leverages Team Expertise We sat down with Rob Di Giovanni and Madi Barnao to learn about their approach to Bonfire's marketing and how they plan to deliver more value to clients in 2024 ..read more
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Bite Into The Bigger Picture: Third Party Cookies
Bonfire | The Digital Performance Agency
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5M ago
Bite Into The Bigger Picture: Third Party Cookies Change is finally coming. Be prepared by understanding what changes have happened, what the future holds, and how to transition from third-party data to first-party ..read more
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How Content Delivers Top Search Engine Results, Not Keyword Stuffing
Bonfire | The Digital Performance Agency
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6M ago
How Content Delivers Top Search Engine Results, Not Keyword Stuffing Bonfire's Content Manager explores the role of content in modern digital marketing and how the Content Team at Bonfire delivers outstanding results for our clients ..read more
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2023: A Year in Review
Bonfire | The Digital Performance Agency
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7M ago
With 2023 officially done and dusted, let's reflect on the year that was. We're grateful for our team, clients, and partners for helping shape 2023 into a year filled with learnings and achievements - setting a strong foundation for 2024 ..read more
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