What is Google’s Search Generative Experience? Bonfire's SEO Manager explains everything you need to know about Google's upcoming Search innovation, Search Generative Experience ..read more

How Australian Marketers Can Prepare for Search Generative Experience Prepare for Google's future of search. This guide explores how Australian marketers can adapt to AI-driven search results. Learn about adapting SEO, content creation, and multi-channel strategies for SGE’s impact on user behaviour, brand visibility, and ad efficacy ..read more

Bonfire Recognised as a 2024 Google Premier Partner We're thrilled to be named a Google Premier Partner for 2024, for a ninth consecutive year ..read more

How Bonfire’s Marketing Department Leverages Team Expertise We sat down with Rob Di Giovanni and Madi Barnao to learn about their approach to Bonfire's marketing and how they plan to deliver more value to clients in 2024 ..read more

Bite Into The Bigger Picture: Third Party Cookies Change is finally coming. Be prepared by understanding what changes have happened, what the future holds, and how to transition from third-party data to first-party ..read more

How Content Delivers Top Search Engine Results, Not Keyword Stuffing Bonfire's Content Manager explores the role of content in modern digital marketing and how the Content Team at Bonfire delivers outstanding results for our clients ..read more

With 2023 officially done and dusted, let's reflect on the year that was. We're grateful for our team, clients, and partners for helping shape 2023 into a year filled with learnings and achievements - setting a strong foundation for 2024 ..read more

Unlocking ROI with Authenticity: An Investigation into Hootsuite’s 2024 Social Trends On the cusp of 2024, dive into the nexus of authenticity and AI in social media marketing to be prepared for the coming year. Experts predict - and explain - how tailored strategies and genuine connections can elevate your ROI ..read more

How to Use AI to Navigate a Fiercely Competitive Market [Case Study] In Perth's competitive air conditioning market, a newcomer challenges industry giants using Generative AI. Their strategy: a unique, hyper-local SEO approach aimed at doubling leads and winning market share ..read more

The Future of Data for the Modern Marketer On 2nd November 2023, Dan Richardson, Yahoo’s Director of Data & Insights (AUSEA) was invited to speak to an audience of 100 marketers about the future of data. He covered the impending Australian Privacy Act review, how to evaluate your organisation’s data maturity, and the key tools ushering in consent-driven marketing. This post is a recap of the key themes from Richardson’s presentation ..read more