This year has thrown a lot of curveballs, creating a very tough environment for businesses to survive, let alone thrive. Those that have successfully navigated the difficult landscape have done one thing well: adapted, and quickly.  In a recent McKinsey & Company survey, executives and directors said their organizations were making widespread changes “to increase the speed at which they adjust strategic direction, make and implement tactical decisions, and deploy resources.” They highlighted building faster decision-making mechanisms, improving internal communication and collaboration ..read more

I’m thrilled to announce that Salesforce has signed a definitive agreement to acquire Mobify. This is a natural extension of our multi-year partnership with Salesforce and an exciting milestone for our customers, partners, and employees. Mobify will provide Salesforce Commerce Cloud with a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently, deliver an enhanced shopping experience across any channel, and further increase conversion and revenue to drive success in the digital-first economy. Global brands such as Under Armour and ..read more

The road to a headless commerce architecture is often driven by a need for flexibility and scale as organizations are looking to reach customers at an increasing number of touchpoints. Business and development teams are finding that a tightly coupled approach isn’t compatible with the necessity to be agile, and IT leaders are seeking ways to future-proof their technology investments so they’re not stuck in an endless loop of replatforming.  When organizations decide that a headless environment is the key to gaining this long-term flexibility, an equally important decision still remains ..read more

This article was originally posted on Retail TouchPoints. Consumers are getting harder and harder to impress. The bar for what makes a standout customer experience (CX) is rising every year. The key is to never settle for the status quo. Shopper expectations are always evolving and your customer experience should evolve with it. Keeping up requires a certain level of agility, as agile teams can test, learn and deploy much faster to make sure they’re always raising the bar. There are many recent examples of companies in the e-Commerce world adapting their CX in innovative ways. This article hig ..read more

This guest blog post was originally posted on the Salesforce AppExchange Blog.  Going headless requires trusted APIs to integrate core commerce functionality with a decoupled web storefront and any other front-end apps. Salesforce recently released B2C Commerce APIs as the new starting point for all Commerce Cloud headless projects. This release improved API-performance and enhanced developer efficiency to make building and integrating commerce experiences in a headless environment simple. Offload Storefront Operations Building and maintaining a web storefront from scr ..read more

The recently released Salesforce B2C Commerce APIs are a big deal for the Salesforce community (and any retailer evaluating the Salesforce B2C Commerce platform). Why? These are not just another feature. These powerful APIs are a gateway to unlock a host of opportunities for Salesforce customers.  Here are 4 things to know about the new Commerce APIs. 1. They enable you to go headless Going headless requires separating the ecommerce platform from front-end applications, and these powerful APIs allow you to do just that. The result is more flexibility to customize the front-end, and more a ..read more

This coronavirus tracker looks at ecommerce traffic, revenue, and AOV trends to monitor how online consumer shopping behavior and spending habits are evolving amidst the pandemic. You can see last month’s takeaways here. Online traffic continued to decrease in July, with desktop even dropping slightly below the pre-stay-at-home order levels. Despite the downward trend, mobile traffic levels are still higher than before the pandemic, showing that mobile continues to be a dominant channel even as many are working from home on their desktops.   After a spike in mid-June, online revenue is s ..read more

This guest blog post was written by John Duncan, founder and CEO of 64Labs. As a web implementation services business, 64Labs implements proven, trusted ecommerce solutions for major companies worldwide. The new B2C Commerce APIs are a flag in the ground for Salesforce. It is a statement of intent. It says that Salesforce will allow the front-end to be a thing on its own, and that the future of retail is headless.  So what led to this? I remember a major client  – 1,000 stores nationally, I think they were on Websphere – five years ago asking us how many developers we were putting on ..read more

We recently had the opportunity to join Eric Lessard, Sr. Product Marketing Manager at Salesforce, and Patrick Grissinger, Sr. Product Manager of Global Ecommerce at Under Armour, to discuss the new normal in retail. The 30-min webinar covers retail trends influenced by the pandemic, and a case study from Under Armour on their journey to a Progressive Web App and a headless commerce approach.  Today’s new normal demands flexibility agility Eric started things off discussing how commerce today needs to start with our current reality. The COVID-19 crisis is evolving quickly and brands are a ..read more

A traditional web storefront is built tightly coupled to the ecommerce platform. On the other hand, a storefront for headless commerce is completely separate, decoupled and self-contained, from the ecommerce platform, as well as other backend applications. This offers brands freedom of expression, to build whatever and however they want, enriching the customer experience.  Storefronts for headless can be layered on top of Salesforce Commerce Cloud and other backend systems using APIs. Commerce Cloud provides critical commerce services that power the commerce experience, such as pricing, p ..read more