Emergency Strategies for Fixing Negative Search Results
My Online Reputation Manager
by John H
3y ago
In today’s digital-savvy world, even if you have a valid marketing strategy in place with advanced search engine optimization (SEO) techniques, it might still not be enough because harmful content can creep in from all sides. Regardless of the size of your business, negative search results can severely impact your brand image. A single bad online review by a disgruntled customer could destroy an otherwise flawless reputation. While it is essential to have a robust online presence, it can be difficult to monitor and manage the vast world of online reviews. Customers these days have some online ..read more
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Tips for Generating Qualified Leads Using Social Media
My Online Reputation Manager
by Veronica K
3y ago
Thanks to the Internet, there are now hundreds of ways to generate qualified leads – and some of them are very effective. You can make use of search engine optimization (SEO), which can drive more potential customers to your website. You can also leverage content strategy, which includes informative blogs, free ebooks and white papers in exchange for contact details and email addresses that you can nurture. Last but not least, we have social networks, which are arguably one of the most effective ways to generate leads in today’s digital age. So, what is the secret to generating qualified lead ..read more
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Is It Time to Update Your Organization’s Marketing Strategy?
My Online Reputation Manager
by Joseph F
3y ago
Planning a digital marketing strategy is not like creating a brand name. This is because you cannot just pick one strategy and be done with it. Marketing your brand requires ongoing evolution, driving you to update your existing strategy as goals change, better technologies emerge and customer preferences vary. If you stick to one marketing strategy for too long, your business goals and targets are likely to lose relevance. But how can you know if it is time to upgrade your marketing strategy? Here are a few telltale signs. Your marketing budget is very high: You have planned for paid ads or ..read more
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3 Signs Your Business Needs to Invest in Online Reputation Management
My Online Reputation Manager
by John H
3y ago
The way a potential customer perceives your brand is fundamental to your success, regardless of your industry. If you are viewed in a positive light, it may be easier for you to attract new customers and more business. On the other hand, if you have developed a negative image, you may struggle to retain even your existing customers. Unfortunately, you are not entirely in control of your online reputation. Your past and existing customers are free to develop their own opinions about your brand and products and share them with their friends and family on social media. However, while you cannot ..read more
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5 Steps to a Stronger Online Reputation
My Online Reputation Manager
by Adam M
3y ago
Have you ever looked up a local restaurant’s online reviews before booking a table there? Did the feedback that you read influence your decision in any way? Your customers will do that same thing when searching for products and services similar to what you offer, which is why it is critical that your online reputation be strong, positive and impressive. In today’s digital age, your online reputation is more important and accessible than ever. With a couple of clicks and a Google search for your business, potential customers can form immediate first impressions based on what they read online a ..read more
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How to Build the Best Paid Advertising Strategy For Your Business
My Online Reputation Manager
by Veronica K
3y ago
As a business owner, it is your responsibility to figure out the best weapons for driving traffic to your website and increasing conversions. There are many tools and strategies to help you do just that, and a lot of them do not cost a penny. Organic digital marketing strategies, such as creating a blog post, posting on social networks, leveraging email marketing and optimizing your website for conversion, are all cost-effective strategies.So, why are so many marketers turning to paid advertising? This is because, when implemented well and appropriately paired with content marketing strategy ..read more
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How to Prepare for Risks to Your Online Reputation
My Online Reputation Manager
by Adam M
3y ago
At a time when tweets and online reviews are way too familiar, your online reputation is more vulnerable than ever. A negative online review or a scathing tweet is bad enough for a large corporation, but for a small business, it can be fatal. According to the World Economic Forum, nearly 25 percent of a business’s brand value is attributable to its online reputation. Many online reputation threats are beyond the control of the businesses they impact. According to a recent study of 300 global brands, businesses are dedicating more resources to online reputation threat management. Nearly 57 per ..read more
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6 Steps to Building a Successful Brand
My Online Reputation Manager
by John H
3y ago
A brand is a customer’s perception of the business. Your brand is what your customers know about you. This knowledge is established by your image, products and reputation. Good branding helps potential customers make informed buying decisions. It tells them what quality standards to expect from your products and customer service. Good branding makes customers feel assured, which builds trust and understanding. According to a recent survey, almost 59 percent of customers prefer to buy products from brands familiar to them. This is the reason most marketers are considering increased brand aware ..read more
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Online Reviews Can Enable Your Customer to Spend More
My Online Reputation Manager
by Veronica K
3y ago
Searching for online reviews has become an essential part of the modern customer’s buying process. A recent study found that the buying decisions of 90 percent of customers who read online reviews are influenced by positive online reviews, while almost 86 percent of customers are influenced by negative online reviews. New customers read reviews to determine the quality of a product or service. In fact, according to research, customers are more likely to spend more if the product or service has been recommended by other users. Most potential customers will not even consider buying a product wi ..read more
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5 Ways to Win Back Unhappy Customers
My Online Reputation Manager
by Joseph F
3y ago
Few things control a brand’s reputation more than the way it responds to customer complaints and deals with unhappy customers. Customer service has always been an integral aspect of developing a brand image. In fact, customer service is the center of the business model that allowed organizations like Nordstrom’s and Zappos to grow. With the Internet and social networks enabling customers to share their experiences with brands and products, it is becoming even more critical for businesses to provide unmatched customer service. The way you respond to customer comments will determine what they s ..read more
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