Vizergy Marketing System’s New User Experience
Vizergy Digital Marketing | Hospitality & Travel Marketing blog
by VizAdmin
5y ago
Vizergy has just launched a brand new user experience for the Vizergy Marketing System (VMS). Say hello to the new and improved Vizergy Marketing System.  The new look and feel of the VMS is modern, offers new enhancements – such as the addition of Google Local Business Listing on the reputation dashboard, and boasts an easily accessible navigation menu. Login Page: As seen below on the login page, the new refresh offers a fluid layout that looks great on both normal and wide screens.  VMS Dashboard: The new VMS design has layout optimization that allows for content to be higher and m ..read more
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What to Expect with Google’s Positioning in Travel?
Vizergy Digital Marketing | Hospitality & Travel Marketing blog
by VizAdmin
5y ago
Vizergy’s Director of Client Services, Ross McAlpine, weighs in what to expect with Google’s Positioning in Travel. Google’s corporate mission is “to organize the world’s information and make it universally accessible and useful.” – that’s unchanged since Google’s start in 1998. When you consider that mission it is no surprise that Google has improved the fractured nature of travel booking by consolidating and making it easier to research, book and manage your travel all in one area. More broadly, Google’s evolution is in two areas: providing answers to questions that mean you ..read more
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Vizergy’s Newest CMS Feature Keeps Hospitality Clients Ahead of the Competition
Vizergy Digital Marketing | Hospitality & Travel Marketing blog
by VizAdmin
5y ago
The new feature, Vizergy’s Website Performance Analysis, is built directly into Vizergy’s proprietary Content Management System (CMS) to quickly analyze websites for any performance issues. Website pages are loaded dynamically into the latest Google Chrome web browser to be analyzed and then a detailed audit report is automatically generated with any performance issues found. The performance analysis focuses on general issues such as JavaScript and 404 errors, SSL issues, accessibility/ADA issues, and page speed. Says Robert Arnold, Vizergy’s President, “The everchanging landscape of ..read more
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Increase Direct Bookings for Hotels
Vizergy Digital Marketing | Hospitality & Travel Marketing blog
by VizAdmin
5y ago
In the world of hotel booking wars, OTAs are proving that hoteliers must get creative in their direct booking techniques to attract visitors to their property’s website. Below are a few tactics put together by the experts at Vizergy that have helped our clients boost their direct bookings. Tactic: Email Marketing  Email continues to be one of the quickest and most efficient ways to reach individuals for promotional purposes. Using Email builds relationships with your guests delivering offers, ideas and experiences your destination has to offer.  Create clear call-to-actions, deliver ..read more
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Domain Rebrand Product Available!
Vizergy Digital Marketing | Hospitality & Travel Marketing blog
by VizAdmin
5y ago
Is your hotel property going through a rebrand and you need to switch your domain/ url? Vizergy is here to assist. With our Domain Rebrand Product, we are able to change your property’s current hosted domain to another domain. The domain could be your root domain [domain.com] or a subdomain [blog.domain.com, language.domain.com]. We can complete this change on websites and blog sites, and if this is being considered for a main website then the blog site needs to be brought into consideration as well. If your domain also has email services, that will too need to be addressed and adds ..read more
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CMS Enhancement: Online Media & Campaign Tracking
Vizergy Digital Marketing | Hospitality & Travel Marketing blog
by VizAdmin
5y ago
Vizergy’s latest enhancement to their CMS platform gives clients better tracking and reporting using Adobe Analytics. Adobe Analytics tracking has been enhanced to better track across separate domains such as online media, campaigns (email, display, etc.), and natural search. Enhanced tracking will allow clients to attribute more bookings to the channel they came from, ultimately leading to higher ROI for clients. Typically, on client websites the website domain and booking engine domain (ie. secure-res.com, synxis.com, etc.) are different. Recent web browser changes interfered ..read more
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Brand Consistency with Site Live: Ranchos De Los Caballeros
Vizergy Digital Marketing | Hospitality & Travel Marketing blog
by VizAdmin
5y ago
Ranchos de los Caballeros, a long-time partner with Vizergy, just launched a brand new custom, responsive website with a gorgeous design!  Property Stats: Property Name: Ranchos de los Caballeros Location: Wickenburg, Arizona Room Numbers: 67 guests rooms and 12 suites TripAdvisor: Excellent Rating!  URL: https://www.ranchodeloscaballeros.com/ Custom Website Design:  Here is what our designers, Jeremiah and Gabe had to say: Rancho emanates such a unique charm, so we wanted the design of the site to mimic this, with sweeping views and lots of action. They gave us a treasure trov ..read more
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Rate Leakage a Problem for Hotels?
Vizergy Digital Marketing | Hospitality & Travel Marketing blog
by VizAdmin
5y ago
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on whether or not rate leakage is a problem for hotels. As someone who works with hotels on their direct booking strategy, I know the serious impact rate parity issues have to website conversion. The OTAs also understand parity is crucial to their own website conversion and revenue. Simply put, if a hotel doesn’t provide the best rate to an OTA they’ll source it from someone who can regardless of who that seller is. Just like a consumer, an OTA is now rate shopping! This is rate parity 2.0 and I wouldn’t be at all surpri ..read more
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Tips to Boost Direct Bookings for Hotels
Vizergy Digital Marketing | Hospitality & Travel Marketing blog
by VizAdmin
5y ago
With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Below are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings. Strategy: Book Direct. Get More. Use this eye-catching headline on campaigns ranging from email to display, Facebook, and PPC ads. Prominent placement on the website as a power-phrase or a CTA (call the action). Have a variety of offerings throughout the year to keep the “Get More” aspect fresh to th ..read more
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Crafting Personalized Campaigns to Drive Direct Bookings
Vizergy Digital Marketing | Hospitality & Travel Marketing blog
by VizAdmin
5y ago
Once you determine a desired target audience, you can begin crafting personalized campaigns that speak to a specific demographic. Mapping personalized content to deliver to a unique audience improves direct bookings on a hotel website. Since the home page is a major landing spot for most visitors, this is where a lot of the personalization will happen. Things such as custom headlines, specific images and promotional offers can be delivered to visitors here to provoke an action. Remarketing to return visitors could include things like loyalty program offers, room upgrades, retur ..read more
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