Selling Review Management: How to Increase Agency Revenue on Demand
Grade.us | Reputation Management
by Andrew McDermott
8M ago
Reading Time: 5 minutes Selling anything, maybe even review management, is horrible and unpleasant.  That’s the attitude many people have, isn’t it? Many people have this unspoken, subconscious belief, and there’s a good reason for that. Customers have been burned by dishonest salespeople.  This isn’t a secret.  Gallup puts ‘advertising practitioners’ and ‘used car salespeople’ at the bottom of their honesty/ethics index. Customers don’t like salespeople, and salespeople don’t enjoy selling. Yikes. So selling is bad then?  No actually. The characteristics associated with s ..read more
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How to end agency feast/famine cycles with reputation management
Grade.us | Reputation Management
by Andrew McDermott
9M ago
Reading Time: 10 minutes Feast and famine cycles are a struggle for agencies.  When business is good, the agency grows; they’re forced to hire more staff as they win more clients. When clients move on, or they refuse to pay, agencies are forced to reduce their headcounts as they fight to survive. It’s an exhausting ordeal.  These feast and famine cycles make it incredibly difficult to keep the doors open and the lights on. It becomes a difficult thing to keep talented employees, especially if they’re looking for career advancement and consistent growth.  You need a way out.&nbs ..read more
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How To Prove the ROI of Online Review Management
Grade.us | Reputation Management
by Andrew McDermott
9M ago
Reading Time: 5 minutes What’s the toughest part of review management as a marketing agency? It isn’t getting the review. It isn’t even dealing with a flood of negative reviews from a horde of angry customers. No, the hardest part of online review management is demonstrating the ROI of online review management. It’s a difficult thing to accomplish, but as you’ll soon see, it is possible. Risks of ignoring the ROI of online review management  If you aren’t currently sharing or reporting on the ROI of your review management efforts, it’s not because you aren’t doing an exceptional job (you ..read more
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11 Review Response Templates For Great Reviews
Grade.us | Reputation Management
by Andrew McDermott
9M ago
Reading Time: 20 minutes Want 49% more revenue? Customers spend up to 49% more with businesses that reply to reviews. Automatically monitor your reviews across all 180+ review sites. With Grade.us, you can respond to each review from a single dashboard. Try it free, start your 14-day free trial today. (No credit card required) Start your Free Trial   This post was updated: 3/30/2023 A good review deserves a worthy response. If a happy customer decides to leave you an amazing review due to a successful email review request, you’re going to need to respond in some way. If you respond well ..read more
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5 Incentives You Can Give Employees For Requesting Reviews
Grade.us | Reputation Management
by Andrew McDermott
1y ago
Reading Time: 8 minutes Updated 9/23/2022 What’s the easiest way to get customer reviews?  Get your employees to ask for them, right after they’ve delivered amazing customer service. That’s a problem for many organizations though. Just because you have an employee incentive program doesn’t mean employees will request reviews.  You need two ingredients for that.  (1.) An employee incentive program and (2.) employee incentives. With the right incentives, you can generate a significant amount of reviews, much faster than email or text message requests.  Note: Need help creat ..read more
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How To Pull Meaningful Insights From Product Mentions in Online Reviews
Grade.us | Reputation Management
by Andrew McDermott
1y ago
Reading Time: 2 minutes What's the worst part about marketing? It's lying. As people, we're conditioned to be nice, to be polite. This means customers are often hesitant to share their honest opinions upfront. Sometimes customers lie. Other times they may not know what they want. When they do, many of them don't want to tell you what they want. Customers tell you what they think you want to hear. What about that one product that's always mentioned in reviews? In his book, How Customers Think, Gerald Zaltman notes 80 percent of new products and services fail within six months. These are t ..read more
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Scale your agency with the NEW Prospect Report
Grade.us | Reputation Management
by Steve Hartman
2y ago
Reading Time: 5 minutes Review management is a crowded space. Your agency needs to stand out and build value to win new clients. But agency lead generation and client acquisition are difficult. It takes time, energy, resources and people to prospect new leads for your agency. You may even have to comb through thousands of data points to find a good prospect for your service.  In a recent Grade.us customer survey, 25% of agencies responded that Lead Gen, or getting new clients, was their biggest challenge. Client acquisition had nearly double the responses as the next closest response ..read more
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New FTC Guidelines for Review Management and what it means for you
Grade.us | Reputation Management
by Steve Hartman
2y ago
Reading Time: 5 minutes The Federal Trade Commission recently sent out updated guidelines and principles for businesses, marketers and review management platforms, such as Grade.us. We want to make sure our partners are aware of the changes and taking steps to follow the guidelines. In this blog post we will walk through best practices for your online review management strategy. So what are these guidelines and what is being done to follow them? Best practices for review generation or solicitation Best practice when it comes to asking for reviews is to ask ALL your customers and give every ..read more
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How to 10x your agency with reputation management
Grade.us | Reputation Management
by Andrew McDermott
2y ago
Reading Time: 5 minutes What’s the biggest problem stalking marketing agencies?   It’s a no-brainer for agencies.  It’s lead generation and closing new clients! According to research from Wordstream, 63 percent of agencies list getting new clients as the biggest challenge they’ll face this year.  It’s no secret.  Winning new agency clients comes with its own set of frustrations, problems, and setbacks. Today, I’m going to show you a simple model you can use to rapidly scale your business without most of the usual headaches that come with growth.  Why growth is ..read more
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How to get started with online reputation management if you’re a small business
Grade.us | Reputation Management
by Andrew McDermott
2y ago
Reading Time: 7 minutes A local restaurant has just been flooded with negative reviews.  A generous diner decided to leave a $16,000 tip for a waitress after eating his $37 meal of chili dogs and fries. This diner felt their waitress was deserving of their incredible gift.  So why the negative reviews?  According to the Independent, “The owner of the New Hampshire bar told local media that he and his staff were overwhelmed by the anonymous man’s generosity and that the money would be split among workers.” Numerous customers were outraged.  Disaster is how many ..read more
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