There are 5.16 billion international internet users. This is over 65% of the world’s population.  In 2023, reputation management is vital to the success of your business. In a study conducted by Deloitte, the majority of business executives surveyed considered a brand’s reputation as its highest strategic risk area. In a consumer study conducted by TrustPilot, a positive online reputation was ranked as the #1 most important factor when considering frequenting a business. If your business operates in multiple countries – or is hoping to do so in the future – your reputation management str ..read more

Amplify Austin is an annual, 24-hour city-wide charity donation campaign aimed to encourage businesses and individuals to give to organizations that support our community.  This year, on the 10th anniversary of Amplify Austin Day, the community raised $9.9 million for Central Texas nonprofits, breaking a $100 million goal that was set in 2013. Over 28,275 Autin community members contributed, as well as several businesses, to support over 700 local organizations since Amplify Austin Day’s inception.  At Status Labs, the team supports the I Live Here, I Give Here mission because it cl ..read more

In 2023, your business’s reputation is synonymous with your business’s online reputation. Nearly 80% of interactions with businesses new to consumers begin online, so how you present yourself online, and how others talk about you, matters. While you can’t control what others say about your business, managing your online reputation can give you a greater say in the overall narrative, as well as safeguard your reputation in the wake of a PR crisis. In this article, I will define reputation management, what makes an effective reputation management strategy, why reputation management for business ..read more

People will always have something to say about your business, particularly online. In 2022, what people say about you online can have a tangible impact on your reputation and, as a result, the success of your business.  But it’s not just about what people are saying. While you can’t control what everyone says about you online, you can control how you respond. Here, we’ll take a look at the different channels that customers use to provide feedback on your business, the impact of negative reviews, news, and comments – as well as bad responses – and how to respond effectively to keep your ..read more

April 2022, there were 5 billion unique users online worldwide – over 60% of the world’s population. As more of the world goes online, how your company appears in search results has a greater impact on your company’s growth, reputation, and overall success. If your business doesn’t have a strong online presence or, worse, doesn’t show in search results at all, you may be losing opportunities to competitors in your industry.  To ensure that your business is putting its best foot forward online, you need to have a comprehensive strategy – and if your company serves or operates in more than ..read more

I hear about algorithms a lot, not only by virtue of working in SEO. Algorithms – and talk about them – are everywhere. Most recently, I’ve noticed algorithms coming up in conversation when friends of mine are once again amazed that TikTok showed them a new category of videos that they didn’t even know they loved until the video app put it in front of them. Algorithms play a significant part in our day-to-day lives, particularly if you spend a lot of time online. Algorithms are designed to understand you, but understanding what an algorithm is, and how it works, can give you valuable insight ..read more

Phishing is more popular than ever. The FBI has reported that phishing is “by far” the most common type of cyberattack, with over twice as many incidents than any other kind of computer crime. Don’t know what I’m talking about? That’s part of the problem. Awareness is one of the best defenses against phishing, yet even as it continues to rise many don’t know how to identify a phishing attempt, the different kinds of phishing, or what phishing even is. In this article, we’ll talk about what phishing is, different types of phishing, how to identify phishing attempts, and how you can protect you ..read more

In 2016, Oxford Dictionaries chose “post-truth” as its word of the year. The word defines the situation when “objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”  It’s not particularly surprising that this was the choice that year. Fake news had moved to the forefront of everyone’s minds, due largely to the presidential election. Though the term fake news has been around since the late 19th century, what it encompasses, and its impact on society and discourse, has evolved and grown in recent years. In 2022, the term “fake news” has ..read more

Instagram is one of the most popular and fastest-growing social media platforms, with roughly 1 billion new members joining the platform between 2020 and 2021, and even more anticipated to join in 2022. Unfortunately, as more people are using social media platforms, there are also more threats to online security and private information. Whether you use Instagram to share pictures with friends, build a following, or establish a brand for your business, the consequences of your Instagram account being hacked can be substantial. Here, we’ll explain what hacking is, how to spot it, and what you ..read more

In 2022, YouTube is the second most popular social media platform, just behind Facebook. Whether you’re looking up music videos, cooking advice, gardening tutorials, or, really, anything else, you can find it on YouTube. Unfortunately, as we find ourselves online more and more, we are also experiencing greater threats to our online security, including our social media accounts. Particularly if you are a creator on YouTube, keeping your account secure is vital, not only to protect your private information, but to protect your brand and online reputation. In this article, we’ll discuss what hac ..read more