User-Generated Content: A Destination Marketer’s Secret Weapon
Advance Travel & Tourism
by Kerry Pelesky
2w ago
Authenticity reigns supreme in today’s marketing landscape. The touchstone of that authenticity is user-generated content (UGC), and it has become an invaluable tool for destination and attraction marketers. Transcending the polished sheen of professional marketing, UGC offers real, relatable experiences that resonate deeply with potential visitors. Let’s explore how it can elevate your marketing efforts. Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). UGC showcases genuine experiences from real people, fost ..read more
Visit website
Team Spotlight: Andrew Held
Advance Travel & Tourism
by Sara Dyer
3w ago
Our next team spotlight features account executive Andrew Held. While new to the industry, Andrew is no stranger to the world of Travel and Tourism. A lifelong adventurer, Andrew is proud to have explored every state east of the Mississippi, most of Western Europe, and a good chunk of the Caribbean and Central America. He even boasts of having lived in Bermuda for 4 years! Prior to Advance Travel & Tourism, Andrew was very active in the entrepreneurial space, both launching his own ventures and assisting other early-stage businesses navigate their way to success. Born and raised in Louisv ..read more
Visit website
The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie
Advance Travel & Tourism
by Sara Dyer
1M ago
Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? When asked about directing American Rescue Plan Act (ARPA) funds toward marketing efforts, a significant number (18%) indicated they would be spending more on paid media in 2024. To support these campaigns, a good number of DMOs (21%) said they planned to invest more money in creative. Survey respo ..read more
Visit website
The 2024 Travel Outlook Survey Results: Appealing to the Traveler’s Niche Interest
Advance Travel & Tourism
by Sara Dyer
1M ago
“Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024.” SANDRA CARVAO Chief of Market Intelligence & Competitiveness, World Tourism Organization (UNWTO) “Jack be nimble, Jack be quick…” Since 2020, destination marketers have had plenty of practice with skills like pivoting and flexibility. Watching consumer travel trends to stay ahead of the curve is essential for a nimble organization. Smart digital marketers are keeping an eye on the following trends, adapting content, product, and messaging accordingly: WELLNESS Rest, relax, re ..read more
Visit website
The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?
Advance Travel & Tourism
by Katlyin Battiste
1M ago
Our 2024 Travel Outlook highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers. Brand awareness, indicated by 40% of respondents, is deemed crucial for destinations in generating demand and emerging from the recent pandemic years. DMOs recognize that establishing brand awareness is foundational to achieving other objectives. They understand that fostering emotional connections with customers can yield significant dividends. Fo ..read more
Visit website
Is Your Destination a Memorable Masterpiece?
Advance Travel & Tourism
by Adrianne Glass
1M ago
One thing I have turned to over the last several years is LEGO and truly getting into enjoying the hours it takes to build something. It really is about the memories created brick by brick, and this got me thinking…   As Destination Marketers, we are not too far off from being a LEGO Designer. It just looks a little different. We too create memories for our target audiences that are celebrated and remembered for years to come.    If you attended the Florida Governor’s Conference last year, you got a chance to hear from LEGO about their branding, and it was something that has since s ..read more
Visit website
A Digital Marketer’s Survival Guide for This Election Year
Advance Travel & Tourism
by Katlyin Battiste
1M ago
Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Understanding the impact of elections on digital marketing is crucial for business owners, marketing directors, and chief marketing officers who want to navigate this intricate terrain successfully. Why Elections Ma ..read more
Visit website
Bridging the Gap Between the C-Suite and the Destination’s Content Strategy: How a Strategic Content Plan Can Keep Marketing Efforts Consistent
Advance Travel & Tourism
by Sara Dyer
1M ago
In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Enter the content plan – a strategic roadmap that not only keeps your brand on course but also facilitates seamless interaction among different departments. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the ..read more
Visit website
Team Spotlight: Becky
Advance Travel & Tourism
by Sara Dyer
1M ago
We are excited to share our latest team spotlight, Account Executive Becky Mason. Becky covers South Carolina and Coastal Georgia territory and is a joy to have on the team. Becky is originally from Beaufort, South Carolina. She lived in various navy towns across the country after college, mostly Pensacola, Florida for 30 years. A few years ago, she moved back to her hometown – Beaufort, South Carolina. While Becky was experienced in digital advertising, she didn’t have extensive experience in the travel industry when she joined the team in January 2022, although she had worked with various t ..read more
Visit website
2023 Travel Outlook: Tech Trends to Watch
Advance Travel & Tourism
by Katlyin Battiste
1M ago
With Google Analytics 4 over two years old, Google is finally ready to sunset Universal Analytics later this year. As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. In addition to UA soon being unsupported and unworkable, there’s a host of benefits that come from switching to GA4. Multi-Touchpoint Analysis. Using end-to-end machine learning GA4 possess the ability for cross channel data-driven attribution. The feature automatically adapts to changes in performance across different touchpoints, cre ..read more
Visit website

Follow Advance Travel & Tourism on FeedSpot

Continue with Google
Continue with Apple
OR