The concept of "new dentistry" is reshaping how practices achieve sustainable growth, but most dentists and marketing professionals have never heard of it. New dentistry is a strategic shift that focuses on organically expanding your practice by taking full advantage of an often-overlooked resource: existing patients. Rather than focusing solely on attracting new patients, new dentistry aims to nurture relationships with current patients so they will return, accept more treatments, and refer others ..read more

Many elite dental practices have reservation fees to preserve the quality of their patient base and services. When implemented correctly, a reservation fee acts as a filter, ensuring that patients who schedule appointments are genuinely committed to receiving quality dental care. However, as with any strategy, its success hinges on proper execution. The post Tips for Implementing a Reservation Fee Without Losing Quality Patients appeared first on My Dental Agency ..read more

Google has been updating and changing Google Business Profile this year, with a couple of important changes effective July 31st. Overall, the changes have been positive and enhanced Google Business Profile’s usefulness as a tool to increase online visibility. Dental practices that do not rely heavily on their Google profile may not notice the difference, but those that do need to know what to expect going forward. The post Google Business Profile Has Changed: Here’s What Dental Practices Need to Know appeared first on My Dental Agency ..read more

Optimizing your dental practice’s online content for organic search, also known as search engine optimization (SEO), will enhance its visibility by boosting its ranking in the results. Additionally, effective SEO can be a significant factor in long-term growth for any dental practice dedicated to maintaining a strong online presence. However, for those who are not well-versed in the science of organic rankings, SEO can be intimidating. While SEO can get complicated, the basic concepts are pretty straightforward. Allow me to break it down for you and demonstrate how SEO can help your practice ..read more

Whatever your opinion about TikTok, there’s no denying it’s a popular social media platform with a growing number of content creators and users. Small business owners, especially, are finding TikTok to be a useful tool for promoting products and services and educating customers. You might be surprised to learn that a number of dentists have successfully created accounts, attracting thousands of followers. I know that TikTok is not for everyone, but for practices looking to grow their social media following, it can be an excellent addition. The post Leveraging TikTok to Promote Your Dental Prac ..read more

The market for dental implants keeps growing as more patients learn about them. Dental practices, wanting to meet the increasing need, are recognizing the need to market implants more aggressively. So why are so many dental practices struggling to book dental implant cases on a regular basis? The short answer is: It’s their approach. The post Dental Implant Marketing is Different, and Here’s How to Do it Right appeared first on My Dental Agency ..read more

Marketing agencies don’t just work with business owners, or in our case, dentists. In fact, most of the time, our main point of contact for a practice is an office manager, a marketing specialist, or a senior team member with coordinating marketing for the practice as one of their many responsibilities. Karinna, who is the marketing liaison for her practice and an MDA Clinical Advisory Board member was kind enough to record a quick video with advice for others in her position. The post Working with a Marketing Agency: One Team Member’s Perspective appeared first on My Dental Agency ..read more

This article originally appeared in the May/2024 issue of the Academy of General Dentistry’s AGD Impact magazine. Successful Social Media: Advice from a Marketing Expert By: Jackie Ulasewich Cullen Dental practices everywhere have discovered the marketing power of social media. They use their creativity to gain followers and likes on Facebook, Instagram, YouTube and TikTok. For dentists who are not social media savvy, the idea of creating a Facebook page may seem intimidating. Still, any practice can build a successful social media presence by following some basic principles. The first ste ..read more

My Dental Agency Is One of Tampa Bay’s Best Places to Work! For the last 18 years, the Tampa Bay Business Journal has been ranking local employers in its annual list of Tampa Bay’s Best Places to Work. This year, My Dental Agency made the cut, coming in at #11 for businesses with 10 to 24 employees. The competition to get on the list is stiff. Companies must be nominated by their employees and go through a vetting process just to be considered. My Dental Agency clearly passed with flying colors! Tampa Bay’s Best Places to Work Being honored as one of Tampa Bay’s Best Places to Work is excitin ..read more

This article originally appeared in July/2024 on DentistryToday.com. Clear Aligners: Harnessing the Power of Comprehensive Marketing to Boost Cases at Your Practice By: Jackie Ulasewich Cullen Clear aligners are HOT! Dentists everywhere have added them to their menu of services. Whether your practice is new to the clear aligners game or has been offering them for years, perhaps your marketing could use a little help to attract the number of patients you desire. Marketing for clear aligners can be simple and manageable with some essential activities that will make a big difference in the re ..read more