Celebrating The Tooth Fairy In Your Dental Office Although not all families will observe the tradition of leaving money under a child’s pillow after losing a tooth, the tooth fairy is a widespread tradition across America. The tooth fairy provides an approachable tool to help kids feel excited about oral health and hygiene. What could be a really scary event is turned into one of anticipation and excitement. I mean, when you lose a tooth, part of your body is literally falling out. That’s intimidating! There are simple, straightforward ways to check with parents and guardians about discussing ..read more

Your online reputation means everything. You might think you have built a successful practice, but a poor reputation online can hold you back from achieving your personal and professional goals as a dentist and practice owner. These days, prospective patients have unlimited options when it comes to selecting a dentist, and any edge you can get over your competition could help you earn the business of more patients. This is why it is important to build and manage a positive and trustworthy reputation online. We’ll tell you how it’s done! The Internet Age The way people interact with businesses ..read more

We’re nearing the end of another year, and we hope this one has been better for everyone than last year! We imagine that expiring insurance benefits and outstanding treatment plans are likely top of mind for many dentists this time of year, and we want to help you remind patients about them as well. Below are a handful of ideas to easily get in front of your patients in November and December, and encourage them to come in before year’s end. Some of these strategies will reach new patients, too. Whether digital marketing is your cup of tea or you prefer to stick to more traditional methods, the ..read more

If you’re looking for a seasonal service project that’s festive, practical, and relatively simple, consider a Halloween candy buy back during the first half of November. We’re including some information, links, and FREE printables here to get you started! This post has been updated for 2021 with a couple options for dates for this year. We kept the line to please wear a face mask on one variation for each set of dates. Operation Gratitude Operation Gratitude is on a mission to thank every American who serves. They send thousands of care packages annually to new recruits, first responders, woun ..read more

Most people will have formed an initial impression of your dental practice before they even speak with a front desk team member or an answering service, if you have one. Patient reviews and referrals, your dental website, photos and videos, and your practice’s social media activity—among other marketing endeavors—will all come together to portray your brand image and communicate your business’ value proposition. As a dental marketing company, Practice Cafe works hard to put forward favorable impressions of our clients’ practices and generate new patient leads. What a practice does when those l ..read more

According to the CDC’s National Center for Health Statistics, only about half of adults aged 18-64 with private insurance had dental coverage in 2018. Unfortunately, this means that predictable, affordable dental care isn’t readily available to much of our nation’s population that otherwise has more access to traditional healthcare. How to attract more dental patients, including uninsured and underinsured ones, is a decades-old dilemma — especially when you’re trying to maintain healthy profit margins for your growing practice. In today’s subscription-based world, an in-house dental plan could ..read more

An attractive, user-friendly dental website must have two main components to work well for your practice online: a conversion-focused design and unique content (meaning original, or not duplicated). Have you ever heard the phrase, “Content is king”? In addition to needing website content that’s unique to your practice for SEO purposes, it should also be thoughtfully crafted to clearly convey the information that patients are looking for. Bridge the Gap Think of the content on your dental website like a bridge between your practice and future patients. A well-built, functional bridge carries p ..read more

Your patients and potential patients are online, many of them using their mobile devices and computers for hours every day. Proactively reach them where they’re looking for a dentist by implementing a well-rounded, strategic digital marketing plan, preferably with a partner who has a track record of proven results. Here are the main components you need: 1. Have a responsive, user-friendly practice website created with calls-to-action that convert. Your website is your business’ online curb appeal—your virtual front porch that invites patients to your practice and draws them in. It must ..read more

Happy New Year! Are you resolved to make 2020 better than 2019 in both your personal and professional life? I know I am, but where to begin… New Year’s resolutions often seek to add something of value to life, whether it be more health, more time with family and friends, more money in the bank, or more freedom to pursue your interests and passions. These are good things! As you ponder and plan for making worthwhile additions to your life this year, consider also what valuable subtractions you could make to achieve more peace, more time, more energy, and more happiness. I’m talking about allevi ..read more

When you sign up for the custom dental logo design process with Practice Cafe, you’ll fill out an online form to give us information about your desired logo style, potential sources for design inspiration, and your font and color preferences. We consider these to be among the ingredients for your practice logo design. When you’re clear and thorough in your input to us, we’re better equipped to deliver the output you’re looking for. The logo design style categories that we have you choose from are: Abstract, Badge, Iconic, Monogram, Realistic, Typographic, Pediatric, Whimsical, and Clinical. Be ..read more