Until recently, most dentists have viewed their website primarily from a new patient generation perspective. The emphasis dentists place on their practice website has been, understandably, effectiveness and performance as it pertains to new patient acquisition. There is an ever-increasing array of current dental patient-facing website functions such as online scheduling, review generation, bill payment, and form submission. Depending on the content, patients of record may consult their dentist’s website to learn more about a contemplated procedure. This last fact makes the importance of an ADA ..read more

Dental direct mail marketing reimagined. Traditional direct is defined as advertising sent directly to prospective customers via the U.S. Postal Service. To use a colloquialism, direct mail aint what it used to be. Direct mail for dentists has undergone a resurgence in popularity and effectiveness, with 66% of respondents to the Vericast Consumer Intel Report* redeeming offers received in the mail. Another Vericast study also found that 72% of millennials routinely read direct mail ads. In addition to the potential value direct mail offers, its intrinsic value lies in its ability to actually p ..read more

Dental direct mail marketing reimagined. Traditional direct is defined as advertising sent directly to prospective customers via the U.S. Postal Service. To use a colloquialism, direct mail aint what it used to be. Direct mail has undergone a resurgence in popularity and effectiveness, with 66% of respondents to the Vericast Consumer Intel Report* redeeming offers received in the mail. Another Vericast study conducted also found that 72% of millennials routinely read direct mail ads. In addition to the potential value direct mail offers, its intrinsic value lay in its ability to actually put s ..read more

The presentation’s full title is: Keystone Pathogens of the Human Mouth: The Critical Need for Saliva Testing as was delivered by Dr. Tom Nabors. From 1970 until 2006 Tom managed a family dentistry practice with special interest in oral microbiology and immunology. He was the first Dentist to use Phase-Contrast Microscopy and DNA lab reports as a Diagnostic and Treatment Model. He began teaching the value of DNA-PCR testing in 2003 to Oral Health professionals, and continues teaching to this day. In 2008 Tom founded Oral DNA Labs, The first U.S.-approved clinical laboratory using saliva testin ..read more

The complete title of Dr. Bill Kimball’s talk is Get Your Life Back! Let your practice be the lever that restores balance in all you do. Bill is co-founder of The Build Up Group, president of Kimball Consulting, Inc., Founding Partner of Integrity Practice Sales, and Lead Wine Educator at Find the Right Wine! Attendee at this webcast: discovered blind spots most dentists suffer from, learned details about 7 proven systems that save time and increase profits, discovered how to slow down and produce more, gained confidence in becoming insurance free, learned 3 key traits needed to ensure a cohes ..read more

Raymond ‘Rick’ Willeford’s encore webcast titled: Discover Revenue Opportunities and Plug Profit Leaks represented a deeper dive into the world of dental practice finance, and received rave reviews from Practice Perfection attendees. Willeford, who holds an MBA and CPA, was a practicing dental accountant for 40 years. He has been an avid writer on dental practice finance for Dental Economics, and is an internationally sought-after speaker. After he sold his CPA practice, he immediately dusted off his Electrical Engineering degree from Georgia Tech to develop DentaMetrix – a professional grade ..read more

Whether you are a new practitioner or are well along your dental practice lifecycle, if you’re currently working with one or more PPO plans, and are looking forward to the day when you will become 100% fee for service, congratulations! The First Step to Successfully Resign from PPO Plans Committing to a date by which you will be PPO-free is the first essential step. The next step is creating and practicing a verbal and written patient communications plan. The final step is sharing that plan with your patients as you notify the plans of your decision. You already know that the key to communicat ..read more

Rick Willeford, MBA, CPA/CFP asks: Why is it your CPA says your practice made a profit last year but your bank account says otherwise?  Does it take months before he or she can even tell you that?” This webcast helped put attendees back in control by unlocking the power to chart their practice’s destiny. Rick was a Dental CPA for 40 years. He has been an avid writer for Dental Economics, and is an internationally sought-out speaker. After he sold his CPA practice, he immediately dusted off his Electrical Engineering degree from Georgia Tech to develop DentaMetrix – a professional grade d ..read more

Clinical and technical skills are critical to your success in dentistry. Equally important to your clinical outcomes and bottom line, however, are behavior skills – the way your dental team interacts among themselves, and with current and prospective patients. While we cannot always predict what interactions will arise, you can influence your team to adapt and respond in new, and more effective, ways. Boost Your Dental Markeitng With Skills To Convert More Patients & Deliver More Treatment World Series-winning pitcher Jim Mecir, and professional speaker, facilitator and applied improvise ..read more

Dental SEO services can improve your website’s search engine ranking, increase traffic, and bring more new patients through your doors. A dental SEO strategy is the best approach to growing your practice by ensuring a steady flow of new dental patients. What is dental search engine optimization (SEO)? Dental SEO is the process of making a dental practice’s website appear higher in search engine result pages without having to pay for ads to achieve this. According to recent research, 53%* of traffic to any website comes from organic search. For your specific location, it might be even more. The ..read more