The temperature is dropping, and leaves are changing colors. These could only mean one thing — it’s fall! With the arrival of fall comes more than just seasonal changes, it also brings many opportunities for your social media content. From smile-friendly autumn recipes to Halloween festivities, fall is the perfect time to show off what is happening in your office and connect with your patients online. Because fall fun is just around the corner, below are some quick and easy ideas to boost your content this season! Seasonal Hygiene Tips Fall is the perfect time to share some seasonal oral heal ..read more

What Are PPC Ads? PPC Stands for pay-per-click. As the name implies, these ads appear above organic search results, but you only dip into your ad budget when someone clicks your ad. They offer fast results and custom options, and they are utilized by many today. But are they right for your practice? The Benefits of PPC Ads Fast Results – SEO, while vital, can be slow, and ranking in the top three spots can be incredibly difficult, especially if you practice in a competitive area. If you’re in a rush to get your name out, or you want to advertise for a service that you’re having trouble ranking ..read more

As most people already know, social media advertising (ads) can be a powerful tool to help practices attract new potential patients. But what if we told you, social media ads could benefit your existing patients as well? While you may have only considered how social media ads can help your practice gain new patients, this blog can help you get a better understanding of why social media ads are not only important for growth, but beneficial to the patients you already have. Here are three social media ads that can benefit your existing patients. Promoting New Service Offerings Is your practice ..read more

PPC or pay-per-click is a form of online marketing where a practice or advertisers pay a fee each time a consumer clicks on their ad. The most common form of PPC advertising is through search engines, such as Google Ads. This is where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when consumers search for those keywords. PPC advertising can also be done through social media platforms, such as Facebook and Instagram, and through display advertising on websites. For advertisers, having one or more forms of PPC ads is best. PPC advertisin ..read more

Calls to action (CTAs) play a vital role in social media advertisements. CTAs are a way to prompt the audience to take specific action, such as clicking a link, calling in to schedule an appointment or learning more about a special. They are a valuable tool for any practices looking to drive conversions and increase engagement, making them a must-have element in any social media ad campaign. Benefits of Using CTAs One of the primary benefits of CTAs is their ability to drive clicks. A well-crafted CTA can encourage potential customers to act by making it clear what they need to do next. For e ..read more

In today’s digital age, social media has become an essential part of our lives. As part of a business that uses social media platforms to bring in new patients, you’ve probably wondered about the ideal frequency of posting on social media. Is there a magic number? The truth is, there is no one-size-fits-all answer. By analyzing your data and understanding your audience’s engagement patterns, you can create a posting strategy that boosts your social media presence and maximizes engagement. This will enable you to determine the appropriate content frequency per week. In this article, we wi ..read more

“Does social media help with SEO?” The overall answer is yes, it does! It does not directly affect your SEO (search engine optimization) ranking, but the factors will affect your SEO ranking. Let’s take a look at how your social media can help impact your SEO ranking. Increase Website Traffic When posting content on your Instagram page with an article linked back to your website, you’ll help bring in traffic. This happens because your followers will click through to that story thus increasing website visitation. Increase Brand Visibility Social media sites including Facebook, Instagram ..read more

The patient journey, otherwise known as the user journey in SEO, is the path that a patient takes in order to accomplish a goal. A goal can be an objective of the practice, like a call, a form submission or an appointment booking. To accomplish one of these tasks, a patient must go through a series of steps. Why Track the Patient/User Journey? By mapping out and taking a closer look at these steps, business owners can recognize potential pitfalls and enhance user-friendliness and engagement, creating an optimal scenario for patients to complete that goal. 4 Steps in the Patient Journey 1. Org ..read more

Website or social media? If your practice is trying to decide which one to choose, you may want to consider the third option, both. When it comes to your business, it’s important to create a strong online presence. Your practice can do this by setting up an easy-to-use website to provide patients with important information regarding your practice and the services you offer. Additionally, you’ll want to solidify a consistent social media presence to keep your patients engaged and provide a steady stream of updates. But don’t just take our word for it, follow along below to see why having both ..read more

Social media platforms like Facebook or Instagram have become a fundamental part of any marketing plan. They help businesses stay connected and engaged with their current customers while offering a massive potential audience to expand customer reach online. Below you’ll find 3 ways in which you can use social media to drive traffic to your website and increase your online presence! Use Social Media Advertising Creating social ads on Facebook or Instagram and sending traffic directly to a landing page on your website is one of the most effective ways to increase your online presence. Furthermo ..read more