Over the last little while, we’ve been outlining a strategy for becoming the “wealthy” dentist who only works three days a week, and drives a lucrative practice by attracting (and converting) bigger cases. Let’s do a recap on what this series of articles has been illuminating for you so far: • You can work less and enjoy a more profitable practice if you close more big cases. • The opportunity for doing this has never been better, because you are surrounded by a dense population of baby boomers who need restorative procedures now (and in the future). HINT: They especially need implant procedu ..read more

Over the last little while, we’ve been discussing how important it is to acknowledge four key facts that can boost your practice’s profits, and change your life: 1. In order to work less, and make the same (or more) money, you need to attract more big cases. 2. You are surrounded by baby boomers (they make up 26% of America’s population and this number will steadily rise over the next 18 years). 3.Baby boomers are reaching an age where they need restorative dentistry. This means that high-value implant cases can be your “ticket” to a more lucrative practice – and all you have to do is attrac ..read more

Last time, we talked about the number one mistake dentists make when they try to simply “attract” more new dental implant patients with marketing that just “sells.” To bring you up to speed, let’s review the facts: 1. If you close more big cases, you can escape the “drill-and-fill” routine that locks some dentists in for six days a week, for the rest of their grinding careers 2. Attracting (and converting) a steady stream of new dental implant cases from your area can make your dream of “escaping the grind” come true 3. You are surrounded by baby boomers – they are a whopping 26% of America’s ..read more

Many dentists I know experience frustration at the fact that they can be practically overwhelmed with consults – to the point where they don’t even have time to do dentistry – yet, only one or two of those prospects become patients. It can be really disheartening to invest hours of your precious time into a prospect that has no intention of getting the treatment you’re serious about discussing. The question is, how do you “weed out” the looky-loos – and put quality prospects who want to “buy” into your consult chair? Here are three ideas that can help: 1. Market Yourself as an Authority: If y ..read more

The “C” in “ACE” of Marketing Success Pillar One Hi, I’m Dan Mount (President of The Practice Marketers), and I’m really excited about what I’m sharing with you today. If you’ve been following this series of blogs, you’ll know that after analyzing, testing and retesting Dental Marketing methods for about two decades, we’ve gathered our most powerful marketing principles into THREE PILLARS of success for your practice’s marketing – and I’m in the process of revealing what I know is working for Dentists like you across North America right now. This Dental Marketing System is called “TRIPLE ACE ..read more

The “A” in “ACE” of Dental Marketing Success Pillar One Hi, I’m Dan Mount, president of The Practice Marketers. After analyzing, testing and retesting Dental Marketing methods over the last 17+ years, we’ve gathered our most triumphant principles into THREE PILLARS of success for patient attraction and retention. We call this marketing system TRIPLE ACE DENTAL MARKETING, because each Pillar consists of an acronym: “ACE.” For example, PILLAR ONE is: Attract… a steady stream of new patients to your Dental Office Connect…with patients/prospects by using promo gifts in your Direct Mail marketing ..read more

You don’t need an MBA to notice that the economy isn’t exactly booming lately. In fact, the Bureau of Economic Analysis reported that America has had less than 3% growth in the GDP – and this low is a record-setter! Forbes Magazine doesn’t expect this dismal pattern to change either, predicting that the U.S. economy is stuck at a dreary 1.5% growth rate. Bottom line? Consumers across the board are getting hit in the wallets – hard. And when their wallets aren’t as full (or in some cases, when they’re empty), people might find ways to afford what they want – such as a new laptop on a manageabl ..read more

It’s tough to find new patients in a slow economy – but on a brighter note, you don’t necessarily have to go on a wild goose chase for new recruits in order to increase your production. Your current patients already know you. They already like you. Most importantly, they already trust you. Chances are, however, that there are a few patient files gathering dust in your coffers, and quite a few smiles that haven’t seen fluoride in a few months… or even a few years! As you know, lots of patients lapse on visiting the dentist. TIP: When you recommend that they commit to a system of 6-month check ..read more

When it comes to patient attraction systems, nothing comes close to Direct Mail. Not only will more new patients flood your practice… you’ll also generate referrals and repeat patients at a fraction of the cost. In fact, Direct Mail campaigns generate higher quality patients who pay and refer. Dental marketing statistics indicate that every new patient is worth up to two new referrals. With this strategy, you get new patients cost-effectively – and you get referred patients at virtually no cost to you. We’ve seen anywhere from 10 to 15 additional patients per month flooding the offices of Den ..read more

Rhythm is everything…Every move you make starts with… rhythm, or you’re in trouble. - Sugar Ray Robinson When it comes to reaping all the profits waiting for you in your target areas, timing – or rhythm – is vital. I have a cool marketing analogy to share with you. One spring, a father and his son were observing the beautiful blossoms on an apple tree. The man explained to his son that in autumn, they would grow into big, juicy apples. In the fall, the boy raced to the tree with a huge barrel to collect all the apples – but he found that only six were ripe. He was disappointed. He asked his D ..read more