In the ever-evolving world of dentistry, your reputation reigns supreme. Exceptional skills aren’t enough; it's how you're perceived by the public that truly matters. Furthermore, in today's digital age, your online image is just as critical as your offline one. Nowadays, prospective patients rely on the internet for research before making decisions. With the increasing reliance on online reviews, patients are more likely to choose a dentist with a positive reputation. Reviews act as a powerful endorsement, giving them confidence in your abilities and trustworthiness. Dr. Bill Anderson of Find ..read more

In the fast-paced digital age we live in today, launching a new dental practice can feel like entering a battleground where established competitors rule the field. With a limited online presence and a vast sea of competitors, standing out is a formidable challenge. But fear not! By forging a strong brand identity, building trust, and establishing yourself as a reputable provider, you can effortlessly attract potential patients and distinguish yourself from the crowd. Transforming Obscurity into Visibility When embarking on the journey of starting a dental practice, it's imperative to establish ..read more

In the fast-paced digital age we live in today, launching a new dental practice can feel like entering a battleground where established competitors rule the field. With a limited online presence and a vast sea of competitors, standing out is a formidable challenge. But fear not! By forging a strong brand identity, building trust, and establishing yourself as a reputable provider, you can effortlessly attract potential patients and distinguish yourself from the crowd. Transforming Obscurity into Visibility When embarking on the journey of starting a dental practice, it's imperative to establish ..read more

THE BELL CURVE OF DENTISTS A FEW YEARS AGO, researchers asked the 75  members of the Stanford Graduate School of Business  Advisory Council to name the most important capability for leaders to develop. They all agreed the answer was self-awareness. “Executives need to know where their natural inclinations lie in order to boost them or compensate for them,” reported the MIT Sloan  Management Review in this survey.  In fact, studies show that self-awareness is critical to our development: it improves confidence and creativity and even leads to better decision-making.2 Self-aw ..read more

Background Dr. Jones' new dental practice was seeing 23 new patients per month, but she wanted to "kick it up a notch" when it came to marketing.  Concerned about competing against the other dental practices in her area, she sought out a non-dental-specific marketing company. Unfortunately, she wasn't able to get the results she needed and became frustrated.  By switching to Firegang, she was able to increase her monthly new patient count from 23 to 42 in 4 months. She did this by making her website patient-focused, asking quality patients for online reviews, introducing an online ad ..read more

Background Dr. Huang’s practice was seeing 50-60 new patients each month, but his new patient count had become stagnant. His practice had a website, but it wasn’t working to attract new patients.  The practice is located in a market that has a high number of college students, so he wasn’t seeing a lot of high-price cases. He had a quality practice but had little success working with marketing firms in the past.  He was able to increase his monthly new patient count to 109 by making his website patient-focused, introducing a targeted online ad campaign, and creating marketing plans th ..read more

How Dr. Ciano Hit Her Triple-Digit New Patient Goal in Just a Few Months with Firegang Dr. Ciano wanted to become the premier pediatric practice in her market, and that started with her goal of finally breaking the 100-mark of monthly new patients. After partnering with Firegang, Dr. Ciano’s new patient numbers have grown, hitting 123 in just the first few months! Her practice has sustained high new patient flow ever since. To learn how Dr. Ciano finally reached her dream new patient number, achieved practice growth, and dominated her market, then read on... Background Dr. Christina Ciano own ..read more

Scheduling is one of those aspects of dentistry that can be considered ‘make or break.’ You either do a good job scheduling appointments (and getting patients to keep them) and your business prospers, or you struggle with scheduling and your practice begins to decline (along with your revenue). Even if you’re great at scheduling, but you’re constantly faced with no-show patients or patients who show up late or cancel. Something must be done. How do you keep patients from canceling appointments? The fact is, you will never stop no-show patients and cancellations from happening. Even during the ..read more

I’ve worked with 5 marketing companies, and I only now feel like I’m receiving the service I should be. - Dr. Steven Miller, Wellington Smiles... IS YOUR MARKETING GETTING A RETURN ON YOUR INVESTMENT? Firegang Dental Marketing is the most tenured, most successful dental marketing company in the United States in terms of driving desired results, growth, and ROI for thousands of dentists we’ve worked with since the early 2000s. We help dentist-owners by driving the right new patients, in record numbers, with laser-like precision, and in a predictable, repeatable, and scalable fashion. Check it ..read more

THE OBJECTIVE:To develop a powerful online presence with the purpose of attracting high-quality patients and becoming the premier dental practice in Anchorage. BACKGROUND: When Dr. Guy Burk purchased Anchorage Midtown Dental in 2010, the practice was performing adequately. But nearly 70% of Anchorage Midtown Dental patients were Medicaid, with few high-end or implant patients. What’s more, Dr. Burk was trying to stand out and grow his practice in an increasingly competitive and challenging market, while still continuing the practice’s legacy of providing excellent, high-quality care. What’s mo ..read more