Your Enhanced Inbox Awaits Join the 13,000+ healthcare professionals who already receive our weekly marketing tips, case studies, survey data and more! Email* Yes, sign me up for marketing emails from Big Buzz. For more information on how we use your information, check out our Privacy Policy. You can opt out of our content anytime by unsubscribing. If you’re beginning to think about taking your practices’s marketing plan to the next level with an advertising campaign, then it might be time to think about the message you want to send. In advertising, there are six messaging strategi ..read more

Meet Christina. Christina is a 41-year-old executive sales manager living in a suburb outside of Houston, TX with her husband and two adolescent sons. She works long hours to ensure that her family lives comfortably and likes to stay involved with her local community. To distract herself from the stressors of work, Christina loves connecting with people online as her in-person social circle began to shrink given the events of 2020. However, she never really “got” Twitter, and grew exhausted with the political animosity on Facebook. Thankfully, she was able to find a new comfort zone on Nex ..read more

Your practice gives exceptional treatment and builds lasting relationships with patients and their families. Current patients rave that they’re so glad they found you and wouldn’t go anywhere else. As a dental practice, you walk the walk and deliver the kind of experience that countless potential patients in your area are seeking. Why, then, are the countless people in search of a new dental home scrolling right past your social posts or bouncing immediately from your website without reading or clicking? The answer likely has something to do with the raging battle for consumer attention. F ..read more

Search engine optimization can feel like a thousand-piece jigsaw puzzle. Or an onion with all its layers. Or a complex machine with many moving parts. The analogies are endless. Indeed, SEO is an involved and nuanced process. As marketers, we love its intricate nature, illuminating data and evolving systems. However, we understand that it might not hold the same charm to a busy dental practice owner with a full appointment schedule and a business to run. For this reason, we regularly help simplify the process in our weekly blog installments, covering topics like how to optimize your websit ..read more

Did you know that the #1 most listened-to album during the March-May 2020 nationwide quarantine was Bob Marley’s “Legend”? In “Three Little Birds” from that album, he famously sang, “every little thing gonna be all right.” Or as the more commonly used phrase goes, “No problem.” After making it through the dental industry’s most difficult year in recent memory, your internal alarm bells may be quick to sound when you begin to experience another dip in new patient numbers. After all, the general public’s perception of what is safe and what is not can be fickle, especially after hearing the l ..read more

Your Facebook account is a great way to interact with current patients, engage your audience and keep lines of communication open at all times for reviews, Q & A and more. It can also serve as a formidable marketing tool using the power of its built-in ad functionality. Here are just a few reasons why Facebook Ads are a great choice:   1. With 2.6 billion active accounts as of 2021, there is no reason not to take advantage of a platform that so many potential patients are using. 2. When compared to other channels in the digital ad space, Facebook’s ads are relatively inexpensive ..read more

The proliferation of customer reviews online has changed the way consumers research and patronize businesses. The process of parsing reviews has become a daily habit for many people in search of auto mechanics, local restaurants and, perhaps most importantly, healthcare. While people don’t tend to be nervous when visiting a new bar or restaurant, many most certainly are when paying a visit to the dentist. Whether their concerns are centered around finances, quality of care or plain dental anxiety, positive reviews can go a long way when it comes to coaxing them into your office and providi ..read more

Your practice is your livelihood and getting patients in your door is its lifeblood. You take great pride in what you do, and patients benefit just as much from your great work as you do from the revenue they provide. On paper, the recipe for keeping your practice alive and thriving is deceptively simple: attract new patients and keep existing ones coming back. As you well know, these objectives can be quite elusive, and it’s disheartening when you feel as though you have exhausted every avenue. It’s become clear that marketing is essential for the success of a modern dental practice, so w ..read more

Whether your practice handles digital marketing internally or you are working with an agency, it’s important that you consistently gauge the performance and success of your efforts by monitoring their metrics. Doing so will enable you to see a more complete picture of your marketing presence, allowing you to reallocate spend into the areas that are successful and improve or eliminate those that aren’t working. You might be saying to yourself, “We don’t really do digital marketing, is this article for me?” If so, the answer is a resounding yes. If your practice has a website, you’re already ..read more

Watching the trajectory of tech giant Google since the 1990s has been fascinating, to say the least. Many may not even remember when it was neck and neck in the race to search engine ubiquity with platforms like Dogpile, AltaVista and Ask Jeeves. Since that time, Google not only won that race handily, but it has become a leader in areas such as analytics, online local business listings and digital advertising. While opinions vary widely about the company and the implications of its expansive reach, those looking to get ahead in marketing must understand the ins and outs of its many tools ..read more