For my first 2025 Loyalty Leader interview and #37 in the series, I had the pleasure to chat with Roz Travers-Hucker – Head of Marketing at Canningvale, a pure-play online homewares business. In her role as Head of Marketing, Roz leads the ecommerce, CRM, customer service, brand, and by her own admission, her passion – the loyalty program ‘Home Lovers  The post Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data first appeared on The Point of Loyalty ..read more

Welcome to Episode 3 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing and Scientific Director Loyalty Observatory, University of Parma, Italy. In this final episode - 'Loyalty programs on the Therapy Couch' we discuss some of the problems with loyalty programs and provide some advice and guidance. Specifically Cristina shares the problems loyalty programs face when connecting  The post The Professor and The Practitioner: Episode 3 of 3 – Loyalty Programs on the Therapy Couch first appeared on The Point ..read more

In 2014 I wrote a book: “Making Price Irrelevant. Becoming ultra successful by being extra valuable.” It was not one of those ‘thump-value’ books. It was not 60,000 words or more. It was not 150+ pages. It was not sold on Amazon. It was not available for kindle or as an audio book. It was not a big seller. In  The post Can loyalty programs make price irrelevant? first appeared on The Point of Loyalty ..read more

Welcome to Episode 2 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory. In this episode - The future of loyalty programs Cristina shares her insights on some of the 'phenomena' impacting the future of loyalty programs : Another insightful perspective! You can listen/ watch to Episide 2 here: https://youtu.be/iOZvXvCABd0  The post The Professor and The Practitioner: Episode 2 of 3 – The future of loyalty programs first appear ..read more

Welcome to Episode 1 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory. In this episode - 'Evolution of loyalty management' Cristina shares her insights on how 'loyalty management' has evolved over the decades through phases of : This is an insightful perspective! You can listen/ watch  The post The Professor and The Practitioner: Episode 1 of 3 – The evolution of loyalty management first appeared on The Point of Loyalty ..read more

Arguably the most well-known loyalty program is the coffee card. Buy nine, get the 10th free or permutations thereof. My local @Fergus is my daily ritual coffee Joyalty* Moment of Magic. The coffee is perfect (for me). They know me, my red reusable mug and my preference (3 shot skinny latte), which is always made with care and consistency. The  The post The year of gifting the 10th free coffee to a stranger first appeared on The Point of Loyalty ..read more

As we move into 2025, the loyalty program landscape presents both notable troubles to tackle and emerging trends to harness. Understanding and addressing these dynamics is essential for creating loyalty programs that are profitable and sustainable for your business and meaningful and desirable for your members. Troubles There are many and varied. Here are three on my mind: 1. External:  The post Loyalty program ‘Troubles and Trends’ for 2025 (with six actions) first appeared on The Point of Loyalty ..read more

Thank you  notebooklm.google.com for the Joyalty* Moments of Magic created by the audio of my joy full paper ‘The new Loyalty Program is a Joyalty* Program’. The 49 page paper with the eight planning principles and many use cases on Joyalty* Moments of Magic is now a 12 minute audio with the hosts delightfully discussing the principles and expressing their surprise  The post More GenAIJoy from Joyalty* Moments of Magic first appeared on The Point of Loyalty ..read more

That’s my hallucination. Actually, for those of you going down the Artificial Intelligence vortex (for me some of it seems close to Actual Intelligence) will be familiar with notebooklm.google.com If you can’t spot my hallucination, then here it is: notebook = Notes & Books and lm = Loyalty Magic. Nope, I am not going to be producing a new loyalty  The post Launch of a new loyalty podcast: Notes & Books. Loyalty Magic. first appeared on The Point of Loyalty ..read more

In this Loyalty Leader interview (#36) Renae Trimble – CEO at Accor Plus shares insights behind the success of the Accor Plus travel subscription program which is celebrating its 30th anniversary in 2024. An innovative initiative back in 1994, Accor Plus has adapted over time and Renae shares the past, the present and the future of the program. Renae is  The post Renae Trimble –a Loyalty Leader who believes people and partnerships are the power behind a loyalty program’s success first appeared on The Point of Loyalty ..read more