All companies aim to have loyal customers: as many customers as possible and, if possible, forever. That is why Customer loyalty represents such an important issue in all successful companies. This saves acquisition costs – as a rule, acquiring a new customer is 6-10 times more expensive than keeping an existing customer – and minimizes the risks for the company. Well, loyalty is not always loyalty. If a company wants to have loyal customers, it should first be clear about the different types of loyalty there are and what instruments of customer loyalty there are. Technical loyalty With some ..read more

Not every company has a loyalty program. Not every company has a team that is solely responsible for customer loyalty. Nevertheless, every company is currently looking into how they can build loyalty in a contactless world. Contactless experiences are not new. The development was massively accelerated by Covid-19. The data from the past few months are indicative. The following three building blocks can help build a successful contactless loyalty program. 1. Loyal ties are mutual In a world that is socially distant, the question arises: What value does your brand actually create in this environ ..read more

People make purchases in different ways. With online stores developing new features and brick and mortar stores innovating to keep up, the options are limitless. However, focusing on this can sometimes make us forget that customers also buy for different reasons. Some may give you repeat custom because they have bought with you before and they don’t see a reason not to do it again. A customer loyalty program should be in place to ensure the reasons for sticking with you are much more concrete. To help you do this, let’s take a look at the difference between habit and loyalty.   Habit Buyi ..read more

In terms of travel loyalty programs, we should first appreciate the privilege of being able to travel in the first place. Some people see it as a necessity, some as an adventure, but at the same time no one rides for free. Travel companies understand that they provide a service which has a lot of competition and takes in many factors. With bad publicity on social media and growing concerns over travel’s effects on the planet, customer loyalty is more vital than ever. Here are the trends which are ensuring companies land smoothly.   Comfort is Key Whether a one-off vacation or a return tri ..read more

Referrals are an intrinsic part of any customer loyalty rewards program. Without growth, a brand will stagnate. Referrals are also a sign of success as they prove your customers not only like working with you, but they want to promote you to others. However, unlike some industries, referrals are the most important part of real estate rewards programs. This is because the nature of real estate means that the minority of your clients are going to make repeat purchases. But how do you stay in a customer’s mind enough for them to make a referral? Without repeat purchase, how do you stay in a clien ..read more

The first mistake you might make with customer loyalty program software, is not having any. This article supposes you have decided to show your customers how important you are to them, while at the same time making your brand viable for a new generation of purchasers. Once you have established your customer loyalty program software, there are ways to ensure your launch goes as smoothly as possible. However, maintaining customer loyalty for both retention and referral purposes is not always easy. This is especially so with the changeable nature of the market. Knowing what pitfalls to avoid can ..read more

The technology of loyalty software allows us to collect data, analyze it and make decisions on how we can best interact with our customers. However, the loyalty revolution is not simply a technological one.  Just as we have seen with Facebook and other types of social media, there are psychological implications which are yet to be fully understood. What is understood is that the availability of information means more people are aware of how they can potentially be manipulated. This is why using psychology in your customer loyalty program is not only necessary, but beneficial to all parti ..read more

The concept of customer loyalty is relatively simple. Provide a product or serve which meets your customers needs and maintain their loyalty through appropriate engagement. The difficulty comes when you break this down. What are the customers needs? What sort of engagement is appropriate? How does the answers to these questions translate to an effective loyalty program? Keeping your loyalty program software means taking the responsibility of answering these questions yourself. When the customer interacts with your loyalty program software it needs to be intuitive and easy. Let Social&Loyal ..read more

There wouldn’t be a need for CRM (customer relationship management) loyalty solutions if there weren’t problems in the first place. One of the main problems for loyalty, and the one CRM software seeks to solve, is the vast amount of data which needs to be collated to run a successful program. As with all business solutions, however, where there is a problem, there is opportunity. CRM has existed in some way or another for decades. However, it hasn’t been until the technological advancements of the internet age that we can really put them to task. Social&Loyal shows you how CRM is making lo ..read more

Like many endeavors, the more you put into your customer loyalty platform, the more you get out. This means taking advantage of all the options available to you and ensuring you keep track of the flowing data you hope to get from successful business. However, if your overarching approach to a customer loyalty platform in general is wrong, then you may fall flat at the first hurdle. This is why Social&Loyal shows you practical applications to ensure you get the most out of your loyalty program as well as making some broader considerations in terms of customer engagement.   Practical Co ..read more