Ready to transform your customer relationships and drive long-term brand value? Read Kobie’s Analyst Brief by Loyalty360 today! Understanding the latest technologies and services in the loyalty space is crucial. That’s why Kobie is proud to be featured in a recent analyst brief by Loyalty360, the association for customer loyalty. Loyalty360 publishes in-depth reports on various technologies and service providers within the customer loyalty market. Their goal? To provide objective insights that empower businesses to make informed decisions about loyalty solutions and partnerships. In Kobie’s de ..read more

Kobie recently weighed in with Loyalty 360 on the topic of how customer feedback fuels loyalty program success. Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what their expectations are, and if there are any pain points in the brand-customer/member relationship. This goes for brands newly entering the customer loyalty landscape with first program launches as well as those that are rolling out loyalty program design changes or scaling back ..read more

Watch the full webinar here: Get in on the Secret! This webinar, part of the CRMC Webinar series, dives deep into the success story of Victoria’s Secret‘s (VS) new & PINK Rewards program. You’ll learn how Kobie’s consumer validation research, alongside other loyalty design tools, played a pivotal role in its development. Facing a Changing Landscape Founded in 1977, VS recognized the need to evolve alongside its customers. To maintain a strong connection and reflect their shifting values, VS sought a deeper understanding of their audience’s desires and expectations. Enter Kobie! Hosted by W ..read more

For the second year in a row, Kobie, a global leader in loyalty technology and services, has been honored in being named a Top Workplace in the USA. This recognition showcases Kobie’s dedication to fostering a value-driven workplace culture. Kobie’s distinction as a Top Workplace extends to both national and regional levels, including recognition as a Top Remote Workplace by Monster. “We are deeply honored to receive recognition once again as one of the Top Workplaces in the United States. This achievement truly reflects our unwavering commitment to building an all-encompassing culture where t ..read more

Download eBook here: Is Cash (Back) Still King?  Cash back: The undisputed king of credit card rewards… or is it? At Kobie, we empower brands to craft programs that drive meaningful engagement. While our data reveals cash back as the most popular redemption choice, it might not be the most effective for building lasting customer loyalty. In our eBook, “Is Cash (Back) Still King?”, our team of loyalty experts explore this concept through a data-driven lens. We delve into why issuers need to move beyond cash back and uncover alternative reward options that resonate with today’s cardholders ..read more

KOBIE CALL CENTER WINS 2024 STEVIE® AWARD FOR SALES & CUSTOMER SERVICE 18th annual awards will be presented on April 12 in Las Vegas [ST. PETERSBURG, FLA] – March 12, 2024 – Kobie was named a Finalist in the Best Customer Satisfaction Strategy category in the 18th annual Stevie® Awards for Sales & Customer Service, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program. Kobie’s loyalty-centric Call Center leveraged strategies that have resulted in customer satisfaction metrics above industry standards to earn this recognition. The awards are presented by th ..read more

Navigating the digital landscape, we understand that customer data is the lifeblood of personalized experiences, particularly in loyalty programs. However, fostering customer trust in data sharing isn’t achieved overnight; it requires a well-crafted strategy and empathetic communication. At Kobie, we’re passionate about creating an environment where customers feel completely at ease sharing their data. Let us walk you through our approach to building a culture of data trust in loyalty programs, ensuring customers feel secure and informed about how their data is being used.    Buildin ..read more

The introduction of the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have shaped the landscape of customer data protection in loyalty marketing. Kobie is keenly aware of the importance of these regulations, understanding them as not just legal necessities but as opportunities to leverage compliance into a competitive advantage. Kobie skillfully guides its clients throught the intracacies of GDPR and CCPA compliance, ensuring their loyalty programs are adherent to regulation while building customer engagement and trust.  At Kobie, our perspective ..read more

Imagine the thunderous applause echoing through a sold-out arena as Taylor Swift belts out a chart-topping hit. Now, picture the electrical hum of a stadium erupting as Travis Kelce scores a game-winning touchdown. These seemingly different worlds recently collided when the relationship between the pop icon and NFL star hit the spotlight. The result is nothing short of a cultural phenomenon, fueled by loyal fans who are the foundation of both industries. It’s more than just a celebrity alliance; it’s a strategic fusion of talent, audience, and passion that transcends boundaries and redefines t ..read more

According to a recent New York Times article, 2023 Holiday spending increased despite doubts due to lingering inflation. The Times reported a 3.1% increase in sales from 2022 per early data, with spending increasing across multiple categories including restaurant, apparel and grocery. A potential influence on these positive trends was the return of discounts to pre-pandemic proportions, with brands offering 30-50% off to targeted consumers. Off-price retailers including Burlington, T.J. Maxx and Marshalls also saw comparable store sales increase by 6%. So what does this mean for your loyalty s ..read more