As a merchant, there are few things better than knowing you’ve just made a sale. That all the work you’ve put into acquiring a new customer has paid off. Knowing that your marketing efforts are working, you might be thinking that all you have to do is ship the order and then you can kick back, relax, and wait until the next order comes through.  But while making a sale might be your endpoint, it represents the beginning of your relationship with your new customer. And when attracting new customers costs five times more than retaining existing ones, it’s a relationship you’ll want to nurtu ..read more

No matter its size, every business aims to achieve growth in one way or another. Whether this involves growing your revenue, your loyal customer base, or both, there are several ways to move the needle.  As a small business, it can be tempting to invest a lot of money into fast-acting customer acquisition strategies that will bring in quick growth. However, we caution you to stray away from only using these strategies and instead opt for sustainable growth strategies. But what exactly is sustainable growth and how do you measure it? According to Inc, a company’s sustainable growth rate i ..read more

Video is a powerful medium, and the demand for video content is increasing. On social media, for example, Facebook gets as many as 8 billion video views per day.  But how does video influence eCommerce?  Research shows that people turn to video when making purchases. In fact, according to Wyzowl, 33% of people want to learn about products by watching a video.  Wyzowl also found that 69% of consumers find product demos highly insightful during the purchase process, while 80% say that product videos inspire confidence when looking to buy a product. Did you know that you can capitalize on vi ..read more

Do you sell products online or have you built a real, successful brand? You may not have considered it before, but the two are actually different, and a loyalty program is what will transform your store from a company that sells things into a powerful brand with a community of advocates.  When you have a brand, it’s because you’ve retained a group of loyal customers who share your brand with their peers, engage with it online, and continue making repeat purchases. Your brand becomes a part of their personal identity, which is exactly the kind of relationship you’ll want to strive for with y ..read more

Customer acquisition is often viewed as one of the most expensive aspects of any brand’s success. When most marketers think about customer acquisition they associate it with expensive advertising budgets and deep discounting. However, there are several ways that you can sustainably acquire customers without spending a fortune.  Sustainable customer acquisition is all about implementing strategies that will build a connection with your customers and increase their customer lifetime value. We’ll share 7 of our top customer acquisition strategies that will keep your customers coming back for the ..read more

As many businesses ramp up efforts to acquire new customers through expensive paid ads, it’s easy for them to forget about the importance of customer loyalty for their brand’s success. It’s no secret that offering a loyalty or rewards program is a great tool to increase customer retention and repeat purchase rate—that’s why more ecommerce brands are starting to offer rewards. If customer retention is what you’re after (and it should be), it’s important to understand how to measure your loyalty program’s performance to make sure it’s doing as much as possible for your bottom line. For any e ..read more

For any ecommerce owner, it’s important to make predictions about your sales patterns. This helps you effectively set goals and monitor your brand’s success during different seasons and organically create traffic during off-peak times. However, the world is always changing and sometimes there are unpredictable events that will affect your business and your sales. During these slow periods, you may be wondering how you can sustain your business. We have the perfect solution, and it’s called customer retention and community building. During these slow sales periods is the perfect time for you ..read more

What does an online shopper’s path to purchase look like? Most people would simply say a shopper lands on a site, browses the content, and checks out. That would be an extremely simplified path. We all know from personal experience that the path to purchase is much more complicated than that. But, what if instead of mapping a path to purchase, we map a path to customer loyalty? We’re about to do just this and we like to call it the “The Complete Customer Journey.” The Complete Customer Journey is a comprehensive way of viewing all of an online shopper’s interactions. Savvy marketers and site ..read more

You’ve launched your online store—now how do you attract traffic? We’ve long since learned that ads aren’t the only way to drive sales and get consumers to your site. Ads can be helpful for attracting new customers, but they can also be fleeting and extremely costly. Thanks to marketing tools available for your ecommerce brand and social media platforms like Instagram, customers no longer have to type in your website URL in order to find you and can stay connected with you long-term.  Using Instagram specifically, consumers can discover your store with very little effort. With 1 billion peop ..read more

With the rise of online businesses and the saturation of the communication channels, it becomes harder for smaller brands to shine through. Big corporations (and their bigger budgets) have occupied the most popular marketing channels and leave little air for smaller players.  Still, this does not mean that as a small business owner you are doomed. On the contrary, with a little bit of creativity and personal touch, you can easily win people’s hearts with a few personalized tactics.   SMS marketing is often an overlooked tool in ecommerce, but it could be the perfect solution for you to break ..read more