Picture this: You’re a marketer launching a new product line. You craft a compelling email campaign and hit send, hoping for a flood of conversions. Yet, amidst the excitement, a question looms in the back of your mind — how would you truly know if it was your email that resulted in the conversions, or were there other factors at play? As marketers, this uncertainty poses a significant challenge in accurately measuring the impact of our efforts. While traditional methods like A/B testing have been our trusted allies, they also have their limitations. But what if there was a way to cut through ..read more

Did you know customer engagement is a top priority in modern business strategies? It’s true! 36% of businesses have made it their top goal and are working hard to make it happen. Whether you belong to retail, e-commerce, or any other industry, we have an amazing tool that is set to redefine how you connect with your customers. Introducing Engagement Score, a unique feature that promises to make engagement better and marketing smarter. Understanding the Power of Engagement Score Engagement Score marks a significant shift in how businesses measure and comprehend customer engagement. Unlike tradi ..read more

At WebEngage, we constantly strive to empower businesses with tools that facilitate meaningful and efficient communication with their users. Today, we are thrilled to unveil a significant enhancement to our marketing stack – Batched Relays. This new feature streamlines how businesses can leverage Relays efficiently to engage their users based on critical business events. Understanding Relays Relays have been a part of our marketing toolkit, enabling you to trigger communication workflows based on specific business events. Just like you’re able to trigger a series of workflow-based communicatio ..read more

Welcome to another exciting round-up of February updates by WebEngage to keep you on top of your marketing game! As marketers, we often find ourselves juggling multiple tasks and trying to keep up with ever-changing trends. It can be overwhelming, especially when trying to tailor our strategies to different audience segments or staying on top of key metrics. But fear not! With our latest feature updates, we’re here to simplify your workflow and help you stay ahead of the curve. Latest and Greatest: Updates from WebEngage 1. Is in Segment / List Block Upgrade your user journey customization w ..read more

The reports are in! Quarterly, G2 highlights the top-rated solutions in the industry, as chosen by the source that matters the most: our customers. We’re excited to announce our recognition as leaders and high performers in 10 categories across diverse geographies and segments! These accolades testify to our commitment to delivering the best-in-class product and service to businesses worldwide! The achievements highlighted here are the result of valuable user feedback. From product usability to support quality, our users have shared their insights across various dimensions. WebEngage expresses ..read more

As marketers, we know how tedious it is to manually search for a commonly tracked metric or commonly used feature. But what if you could solve it? WebEngage’s custom dashboards have always been a step ahead in terms of giving our customers the needed analytics to take their personalization a step ahead. And now we have a 2.0. Our Quick Switch & Scheduled Emails features promise to revolutionize the way our users interact with their data dashboards, offering an enhanced and seamless experience. With Quick Switch, you can not only bring all your frequently-tracked metrics on one page but als ..read more

Introduction Emails are more than just messages; they’re the connective tissue between businesses and their audiences. With 4 billion daily email users, email campaigns have become indispensable for nurturing leads, promoting products, and delivering valuable content. In spite of having been around for over 20+ years, today only 31% of marketers are harnessing its true potential using targeted communication, personalized messaging, and seamless customer engagement. Shocker, right? What makes it marketers’ preferred channel of communication- an impressive ROI, soaring up to 4200%! Decoding ESPs ..read more

WebEngage’s The State Of Retention Marketing Podcast is thrilled to bring you insider insights from some of the world’s veteran marketers in the user engagement and retention marketing industry. Today, we present Ankit Bansal, Co-founder and General Manager of SellThru, a first-of-its-kind digital marketing agency based in Dubai, UAE. He has helped top brands scale up and is now building his own. Here is how the conversation went. Ankit started by introducing what his agency is about and discussed retention marketing and building his business in a new region. There’s a big gap in knowledge an ..read more

Hey Reader, Welcome to the latest edition of WebEngage’s product updates, where we’re thrilled to unveil some exciting additions to our Advanced Analytics toolkit! Have you ever launched a new product only to find that it’s not gaining traction with your target audience? It’s like you wish you could see into the minds of your users, right? Understanding why specific promotions and campaigns don’t resonate can be a mystery. But fear not! With WebEngage’s Advanced Analytics, you can dive deep into user behavior and preferences. With these powerful additions to our Advanced Analytics toolkit, y ..read more

A healthcare provider with impeccable service is fine and dandy, but to reach your patients and care for them, service isn’t enough. Patience and attention are rare commodities. Let’s picture a situation where you’re losing hair. Too real? Ok, let’s say there is a funny feeling in your ears, and it’s impairing your hearing. You don’t know any otolaryngologists (ENT specialists) so you do what any well-informed decision-maker does in the 21st century – google Best Ear Doctors In My City or Best Ear Doctor Near Me. You find a contact number that you don’t know is active or inactive, listed on an ..read more