Billund, Denmark, 21st November 2024: Today, the LEGO Group and Scuderia Ferrari reveals a new brick-built race car for builders aged 18+. The LEGO® Technic™ Ferrari SF-24 F1® Car gives fans an opportunity to get hands-on to assemble one of the most legendary Ferrari cars in intricate detail. The set is available for pre-order today in […] The post Introducing the Red LEGO® Technic™ Ferrari SF-24 F1® Car appeared first on Brick Brains ..read more

Billund, Denmark, 21st November 2024: Today, the LEGO Group and Williams Racing, reveals a new brick-built icon for builders aged 18+. With the LEGO® Icons Williams Racing FW14B & Nigel Mansell fans get to build one of the most legendary Formula 1® cars in history and the build also includes the Championship-winning driver straight from the […] The post LEGO® Icons Williams Racing FW14B & Nigel Mansell hits the track appeared first on Brick Brains ..read more

Discover how digital play for children's well-being is transforming the gaming industry. UNICEF and the LEGO Group’s RITEC Design Toolbox offers free resources to help developers create safe, enriching digital experiences that promote creativity, emotional regulation, and safety. Based on extensive global research, this initiative empowers designers to prioritize children’s needs and well-being in every aspect of digital play. Learn how thoughtful game design can positively impact children’s development and reshape the future of digital play. The post How Digital Play for Children’s Well-Bein ..read more

The LEGO Group has launched the new LEGO Horizon Adventures Set releasing March 1, 2025 The post LEGO Horizon Adventures Set Unveiled appeared first on Brick Brains ..read more

Explore the fresh LEGO Botanicals collection 2025 with four new floral sets! Featuring lifelike designs like the Pretty Pink Flower Bouquet and Mini Orchid, this collection brings a blend of creativity and nature to adult LEGO fans. Perfect for display, relaxation, or gifting, available January 2025! The post Bring Nature Indoors with the LEGO Botanicals Collection 2025 – 4 Stunning Sets Just Announced! appeared first on Brick Brains ..read more

Explore the history of Shackleton’s Antarctic voyage with the LEGO Icons The Endurance set! This detailed 3,011-piece model features intricate ship details, lifeboats, and historical elements from the legendary expedition. Perfect for LEGO fans and history enthusiasts alike, available November 2024! The post Uncover History with the LEGO Icons The Endurance Set: A 3,011-Piece Masterpiece! appeared first on Brick Brains ..read more

BOSTON, USA, October 30, 2024: To commemorate the 5th anniversary of LEGO® Replay, a circularity program that enables consumers to donate used LEGO bricks for cleaning and repackaging for reuse, the LEGO Group held celebratory events in Boston, Massachusetts, and Richmond, Virginia, in partnership with local Boys & Girls Clubs. In addition to engaging kids in […] The post The LEGO Group celebrates five years of LEGO® Replay brick reuse program appeared first on Brick Brains ..read more

Employees used LEGO® bricks in building the design of their future workplace, including one of the world’s largest libraries of LEGO elements. The campus is designed with creativity and sustainability at its core and is part of the company’s investment in its global workplaces. BILLUND, Denmark, October 31, 2024: CEO Niels B Christiansen and Chief Product […] The post The LEGO Group breaks ground on Innovation Campus appeared first on Brick Brains ..read more

Discover the serene beauty of the LEGO Ideas Botanical Garden set with 3,792 pieces and over 35 plant species to build. This Victorian-style garden set features 12 minifigures, detailed atriums, and exotic plants, offering a relaxing escape for LEGO fans and nature lovers alike. Available November 2024! The post Unlock the Magic of Nature with the Stunning LEGO Ideas Botanical Garden Set – Here’s What You Need to Know! appeared first on Brick Brains ..read more

Explore the new LEGO Marvel X-Men X-Mansion buildable set! With over 3,000 pieces, this set brings the Xavier Institute to life, featuring exclusive minifigures like Professor X, Jean Grey, and Gambit. Perfect for adult builders and Marvel fans, the X-Mansion offers hours of fun and creativity. Available November 2024! The post LEGO Marvel X-Men X-Mansion: The Ultimate Build for Marvel Fans – 5 New Minifigures Inside! appeared first on Brick Brains ..read more