75. Quarterly Review: 4 Questions for Maximum Impact
Desi Creswell Blog
by Desi Creswell
1d ago
We’re nearing the end of March, which means we’re rounding out quarter one of 2024. Are you on track with your goals? Do you feel fuzzy about where to focus your time and energy? How are you going to set and achieve your objectives for quarter two? Every quarter is an opportunity to make new decisions based on what you’ve learned during the last quarter, and being strategic about your planning process is the secret to up-leveling your business. However, the reality is that most interior design business CEOs overlook an essential part of achieving bigger goals: regularly checking in by conduct ..read more
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74. ROE (Return on Energy) is the New ROI (Return on Investment)
Desi Creswell Blog
by Desi Creswell
1w ago
The acronym ROI (Return on Investment) is typically used in the business world, and the process of examining whether or not your investments are providing the return you hoped for is a wise business practice. We all want to aim to make investments that will compound in future returns, but I believe this concept extends beyond the financial realm. You can also invest in a resource because, while it might bring you financial returns, it also makes your life easier, increases your well-being, or simplifies your business. It’s about getting a return on your energy (ROE). And this week, I’m inviti ..read more
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73. The Magic of a 90-Day Plan
Desi Creswell Blog
by Desi Creswell
2w ago
We’re almost a quarter of the way through 2024, so how are things going? Are you on track with the goals you set at the beginning of the year? Do you know exactly what your business needs? Where are you headed in the next few months? If you don’t currently have a supportive plan that’s going to move you in the direction of your goals over the next quarter, there has never been a better time to start using the framework I’m offering you today. A 90-day plan is what I use to plan in my business and my recommendation to all my clients, and in this episode, I’m showing you how 90 days could chang ..read more
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72. Why You Should Set Low Expectations
Desi Creswell Blog
by Desi Creswell
3w ago
What is it that you consistently say you want to do but aren’t taking action on? How might the expectations you’ve set for yourself and your business be hindering your progress? And, while it sounds counterintuitive, how could lowering your expectations be the solution to getting what you want? I know all you high-achieving, Type A, perfectionistic designer CEOs out there might flinch at what I’m offering you this week, but hear me out. It’s your responsibility to make conscious decisions that serve both you and your business, and that includes setting expectations that meet you where you are ..read more
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71. Transitions in Your Calendar: A Secret Time Thief
Desi Creswell Blog
by Desi Creswell
1M ago
When we talk about planning or managing our time better, we often dive into scheduling our to-dos, deliverables, communications, and meetings. These are all things that must be accounted for to keep your business and projects moving forward. However, there’s one thing you're doing every single day that you probably aren’t accounting for, and it’s adding up to a lot of time on your calendar. Whether you’re switching locations, activity types, or even the roles that you perform in your day-to-day life, these are transition points that you must be aware of. If you constantly feel behind and run ..read more
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70. Your Role as Designer CEO: Ready for Your Next Evolution?
Desi Creswell Blog
by Desi Creswell
1M ago
I recently read Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz, which got me thinking deeply about the mindset required of any CEO. While Starbucks is undoubtedly a global brand that’s far bigger than the design firms I work with, it sparked some powerful reflections in me about the evolution of the designer CEO role. There are, of course, lots of strategies that support my clients’ growth as designer CEOs, from marketing and PR to hiring and financial literacy. However, so much of stepping into the role of CEO is about continuously upgrading your level of ..read more
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69. Pep Talk: True Measures of Productivity
Desi Creswell Blog
by Desi Creswell
1M ago
We think that being productive is the most valuable thing we can do, but that places us in a difficult position where we keep running without ever really going anywhere. Today, I’m talking about measuring productivity in a valuable way. What is the most valuable way to measure productivity? There are numerous apps or websites to learn how to be more productive, but in this episode, I discuss how to measure true productivity and explain my recommended approach. Join me on this episode to discover how to measure true productivity in the most valuable way and how you can help your clients by wor ..read more
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68. Establishing Builder Relationships with Mark Williams
Desi Creswell Blog
by Desi Creswell
1M ago
As an interior designer, the relationships you cultivate with builders are crucial. How do you find a builder to work with? And when you find someone you want to collaborate with, how should you approach them? Why is it hard for builders to change designers? To address these questions and explore the connection between interior designers and builders, I’m excited to welcome Mark Williams to the show. Mark is the owner of the high-end boutique design firm Mark D. Williams Custom Homes here in the Twin Cities, building higher-end homes in the $1.5 to $6 million range. He is also the host of The ..read more
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67. When to Say No to Yourself
Desi Creswell Blog
by Desi Creswell
2M ago
Saying no to our clients is a struggle most designers face. It comes up so often in my practice that I teach a whole module on this topic inside my program. While learning to say no to our clients is a vital skill, today we're flipping this concept on its head by delving into when you should consider saying no to yourself. What are you currently saying yes to that is leaving you stretched? Are you ignoring the reality of your schedule and commitments? How could saying no to yourself give you the space to say yes to something you truly want in the long run? When you plan your time in a way tha ..read more
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65. Why You Should Plan to Fail
Desi Creswell Blog
by Desi Creswell
2M ago
The concept of planning to fail might have you feeling a little confused or resistant. None of us want to intentionally fail, of course, and my work often revolves around helping interior designers cultivate a more positive mindset around their business. This makes the idea of planning to fail seem contradictory, but stick with me. Planning to fail isn’t about pessimistic thinking or being overly critical about how you can’t hit your goals. It’s about using the potential of failure as part of your planning process. Whether you use it in the context of your big-picture goal-setting or in your ..read more
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