Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign by global beauty brand Natura. The cover takeover of Forbes’ billionaire list featuring the Amazon Rainforest declared the richest entity in the world goes live online on Friday, April 26. A corresponding print edition with the cover highlighting the Amazon Rainforest’s “achievement” will be released on May 10. The Amazon Rainforest tops Forbes’ renowned list of the world’s billionaires with a staggering valuation of $317 billio ..read more

Kelli Tuggle and Celeste Holt-Walters join as Partners and Founders Madonna Badger and Debby Reiner, industry leaders renowned for their groundbreaking work on dozens of iconic, global brands are uniting forces and decades of experience to launch Futura Collective, LLC.  (L to R): Reiner, Badger, Holt-Walters, Tuggle  Badger will continue her role as Chief Creative Officer, while Reiner, who was previously President, Global Clients/Grey Worldwide and CEO/Grey New York, will be CEO of Futura Collective.  “Some things are just meant to be, and this is on ..read more

New campaign taps into youthful energy to emphasize the importance of milk’s nutritional benefits. Horizon Organic, a trailblazer in the organic dairy industry, has teamed up with full-service agency Duncan Channon in its latest campaign. Embracing the joy and sincerity of children’s exploration, this partnership celebrates the importance of taking kids’ adventures as seriously as they do. The campaign taps the extraordinary energy of childhood by paying homage to the “high stakes” drama of play. The video spots were crafted in collaboration with director Pau Dalmases of Pensacola, with one a ..read more

For this year’s Arbor Day, Aktion Baum launches a visually stunning campaign staged by FRASER, which will be rolled out in print, (D)OOH, cinemas, and on social media with a media volume of more than one million euros for three weeks. One-third of Germany’s area (11.4 million hectares) is covered by forests. The official annual forest condition survey by the federal government shows that damages continue to be at a very high level. According to the Forest Condition Report 2022, only one-fifth of all trees in the country are healthy. Huge areas are dying before our eyes, 400,000 hectares – 3 ..read more

Almost Friday Media has partnered with creative agency Barrett Hofherr for the launch of their namesake beer brand, Friday Beers. Friday Beers debuts in the New York area on April 27th, 2024. They are coming to New York after releasing their beer in Massachusetts and Rhode Island. A media platform, production company, and lifestyle brand, Friday Beers was born in New York City as a singular Instagram account in 2019. Since then, it has exploded across culture to become one of the fastest growing comedy companies in the world. Friday Beers makes content dedicated to that distinct feeling that ..read more

Initiative is designed to promote safer roads and better health for professionals who drive for a living In a move to make Brazil’s roads safer, Volkswagen Caminhões e Ônibus is teaming up with Livelo – the country’s biggest rewards program – to create an initiative to monitor truck drivers’ hours of rest along shipping routes nationwide and convert them into benefits. The Trucker Napp – Earn While You Sleep program is currently being piloted, and interested carriers can sign up at www.truckernapp.com.br. The first phase will focus on a single client, Carsten Serviços e Transpo ..read more

Iconic performing arts festival and communications agency enter partnership KesselsKramer is Holland Festival‘s new communications agency. This decision was made after an extensive selection process, and it does justice to the design history of the Holland Festival. KesselsKramer is developing a new campaign for the Holland Festival 2024, in which they will focus on the artists who make the Holland Festival groundbreaking. The photography of the campaign will be provided by the photography duo Blommers and Schumm. The campaign will be launched in the coming weeks. Emily Ansenk, Holland Festi ..read more

VOOM Nutrition launches bold new campaign in collaboration with McCann VOOM Nutrition sets out to celebrate the power of plants in its launch campaign for POWR, its vegan sports endurance bar. Developed by leading creative agency McCann Bristol, ‘The Climb’ is a cautionary tale that follows a free climber preparing to tackle ‘the Big One’, an ominous, vertical rockface that he’s always been fixated on. The film is shot with the same intensity as an epic sports documentary but ends with a ‘dark humour’ twist that viewers don’t expect, tying into the campaign line: ‘Never underestimate the Power ..read more

Independent brand design agency Vault49 share the appointment of Rose Akehurst as Managing Director of its London studio. Rose Akehurst – Managing Director , Vault49 London Rose joins the global agency from an eight-year stint at Design Bridge and Partners where she held several posts across its New York and London studios, most recently as Head of Growth UK. Jonathan Kenyon, Co-Founder of Vault49, said of Rose’s appointment, “I am thrilled to announce that Rose Akehurst has joined Vault49. Our long-standing mission to build brands deeply embedded in culture is as relevant as ever, and London ..read more

In October, 2023, Truly Hard Seltzer and the NHL® announced a multiyear Canadian partnership, naming Truly Hard Seltzer an Official Hard Seltzer of the NHL in Canada. To introduce the partnership between Truly Hard Seltzer and the National Hockey League, agency partner Momentum Worldwide, Canada developed the platform – ‘For The True’. In a country where we live for hockey, we think we know what a ‘true fan’ looks like, but it’s more than just the jerseys you own or the tickets you buy. It’s a feeling, a way of life and should be celebrated, no matter your flavour of fandom. With support from ..read more