McCann Central has announced changes to its senior management team to continue to drive growth and innovation. Stepping into the role of Managing Director at McCann Birmingham is Lucy Hudson, who brings a proven track record of driving growth and fostering client relationships. Passionate about DE&I, Hudson co-founded McCann Central’s Margot Collective last year, an insight-led female consulting team that harnesses female talent to create effective work that speaks to real women. This has not only been a driving force in championing inclusive practices within the workplace but has also be ..read more

The Many has won an assignment to create the Summer 2024 marketing campaign for OutshineⓇ, Nestlé’s brand of fruit-based frozen snacks. The effort, which launches in June, will leverage The Many’s innovative Participatory Marketing and Connections approach, which will focus on real consumer stories to amplify the brand’s presence. This collaboration represents an advancement for both The Many and Outshine. Together, they will initiate a series of dialogues with consumers that celebrate the pleasures of snacking. This i ..read more

Full-service advertising agency Deep Focus has launched a new round of creative for Aruba Tourism Authority that continues to showcase the positive emotional impact that makes traveling to the island unique. The work launches today and will run throughout the year. The integrative campaign will encompass North America, Latin America and Europe, with localized versions of ads adapted for the non-U.S. markets. Mediums include CTV video (Hulu, Netflix, Max, Disney+), digital (YouTube), social media (TikTok), audio (Spotify, New York Times DAYBREAK), display (ADARA, Kayak, Kar ..read more

Effie UK and Ipsos analysis reveals that quality, independence and enrichment lie at the heart of aspiration today According to a new report, Evolving Aspirations: Navigating Status, by marketing effectiveness Effie and world-leading research and insights organisation Ipsos, what we find aspirational today is quality over flaunted wealth, and seeing ourselves as the keepers and drivers of our success. The latest volume of the Ipsos and Effie Dynamic Effectiveness series finds that, in today’s world of ‘quiet luxury’, audiences prize not only acquiring enough wealth to live a secure and stable ..read more

The ad industry vet, who’s held prior roles at R/GA and 180LA, joins the agency as its first CMO, overseeing PR and driving new growth as Erich and Kallman expands. Erich and Kallman, the independent, award-winning agency co-founded by Steven Erich and Eric Kallman, and known for crafting campaigns that are both fun and unforgettable, has appointed Stephen Larkin as its first Chief Marketing Officer. The news arrives on the heels of the agency’s recent announcement of its new Austin-based office and its win as agency of record for Gulf States Toyota. Larkin, a well-known and highly respected ..read more

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today announces the launch of its innovative Audience Data Platform, ‘OnTarget’. The new product, which utilises Permutive’s 100% addressable Audience Platform, offers advertisers a transparent, privacy-compliant, and future-proof solution for accessing reliable and robust first-party audience segments. Leading UK brands across a range of industries are already experiencing the benefits of OnTarget’s high-intent audiences. An active campaign on the platform has demonstrated ..read more

Full-service media agency group will play a key role in expanding the capabilities offered by fast-growing MTP Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced that True Independent Holdings (TIH), parent company of True Media, True Media Canada, Coegi and RADaR, is joining the MTP group of agencies, taking over general media services for the growing agency group. Terms of the deal were not immediately disclosed. With offices in both the US and Canada, along with capabilities that include media planning and buying, a programmatic ..read more

After a decade of trailblazing in the advertising world, Circus Maximus is thrilled to announce its transformative rebranding into Launch Party. Launch Party specializes in the critical phase of brand development: the launch. Over the past ten years, Circus Maximus honed a distinctive blend of seasoned advertising expertise and entrepreneurial zeal, topped with a touch of swagger that made every project uniquely compelling.  “We started with a simple idea: to bring big-agency acumen and a start-up’s energy into every campaign,” said Ryan Kutscher, Founder of Circus Maximus. “Today ..read more

Using an unmissable font made out of excrement, the campaign petitions for the eradication of sewage from British waterways In a UK election year when the power of voter opinion is at its peak, creative industry alliance Central Office of Public Interest (COPI) are galvanising the public to help prevent sewage dumping once and for all – with help from the exact same effluent water companies are dumping into British waters. The “Smear Campaign”, developed by AMV BBDO, draws attention to the personal impact of sewage dumping in an unmissable way, using a hyper-realistic font made from excrement ..read more

Laura Witte and Alexandra Johansen bring fresh international perspective  Carnsight Communications, a boutique PR and social media agency based near Bath, has welcomed Laura Witte as its new Social Media Manager. Alexandra Johansen, who joined the business in 2023, also celebrates a promotion to PR Account Manager. Carnsight specialises in working with agencies and founder-led businesses.  Laura Witte builds on Carnsight’s global perspective having relocated to the UK from Germany in 2019, and brings with her extensive experience in content creation, e-commerce and social media. Joh ..read more