MOVITRA: Titanium Limited Edition
The Optical Journal
by Daniel Feldman
15h ago
A new and advanced titanium Limited Edition collection – consisting of two frames – has been released by MOVITRA, part of a major launch for the brand in 2024. The two frames TN 01 B and TN 02 A, are inspired by two existing bestsellers in the collection, Bruno and Aldo, taking the technical features of the styles to brilliant new heights. Particular parts of the frames, including the rims, monoblock, and flex box are made entirely of CNC titanium with three-dimensional machining. The two frames feature a luxurious brushed finish which gives them a particularly unique and eye-catching surface ..read more
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Euroinsights – Statement Sunglasses
The Optical Journal
by Joan Grady
2d ago
Spring, summer, and sunshine are buzzwords for the next months, as residents in the Northern Hemisphere are delighted to say  “avoir” (goodbye!) to winter. The change in seasons is an ideal opportunity to refresh one’s wardrobe as thoughts turn to more leisurely days and vacation time. An essential addition to spring and summer fashion includes sunglasses with creativity, chic, and comfort, plus a dash of glamour. Choices this season flourish with imaginative shapes, sleek lenses, refined details, and amazing colors. CONNIE Götti Switzerland is ready for stylish summer pleasures with Con ..read more
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Blackfin Atlantic | Spring/Summer 2024 Collection
The Optical Journal
by Daniel Feldman
2d ago
The sophisticated elegance of titanium, the very British shapes of the frames, and the quality of artisan workmanship are found in every single detail. Ergo: Blackfin Atlantic, for the spring/summer 2024 season, launches two new optical styles, also available with sun lenses. HarlemHarlem Fashioned in bold thicknesses, the titanium sheet on the front also flexes, creating a soft curve near the bridge in a graceful interplay of lines. Thanks to highly evolved technical skills, the material dictates the shapes, lightening them. Harlem is a unisex panto, while Hampstead is more square-shaped, wi ..read more
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Safilo Signs Perpetual License Agreement For David Beckham Eyewear
The Optical Journal
by Daniel Feldman
3d ago
Safilo Group, one of the eyewear industry’s key players in the design, manufacturing, and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets – has signed a perpetual license agreement with Authentic Brands Group (Authentic), for David Beckham Eyewear, which substitutes the previous contract expiring at the end of 2030. Under the new agreement, Safilo will continue to oversee the entire value chain, including the design process creatively led by David Beckham, through to its production and global distribution. Following an announcement in 2019, David Beckham ..read more
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Teachable Tuesday – What Is Presbyopia?
The Optical Journal
by Daniel Feldman
3d ago
John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is What Is Presbyopia?   For more information or education, visit Laramy-K This story Teachable Tuesday – What Is Presbyopia? - appears on The Optical Journal ..read more
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WE ARE opti 2024/2025 Campaign
The Optical Journal
by Daniel Feldman
4d ago
WE ARE opti stands for collaborative design, for the meeting place of the optical industry, for passion and a clear commitment: together we create, together we change, together we are opti! Industry representatives were selected as the faces of the campaign to convey this message and reflect the diversity of the industry to the outside world. Following the great success of the opti Faces for opti 2024, the WE ARE opti campaign 2024/2025 is entering its second round: Curtain up for the new brand ambassadors! Three women, three men, six personalities from the optical industry lend their faces t ..read more
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William Morris – British Art Meets Craft
The Optical Journal
by Daniel Feldman
1w ago
Collaboration at its finest – William Morris London is proud to be working in partnership with The William Morris Gallery, the world-renowned art organization that houses and preserves one of the best collections in the world of the work of this great artist. William Morris (1834-1896) was a world-famous designer, poet, political activist, and craftsman known for designing elegant interiors and exquisite textiles that remain among the best-loved and most popular designs around the world. Today, this new line of eyewear takes the best of those iconic prints and fabrics and applies them to a st ..read more
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Pure Introduces Spring/Summer 2024 Collection
The Optical Journal
by Daniel Feldman
1w ago
Bold. Energetic. Authentic. Confident. Pure, a Marchon proprietary brand, proudly introduces a new brand direction with the launch of their latest collection, featuring trendy, mood-boosting optical styles sure to make a bold statement. Developed for the tastemakers and the everyday influencers, Pure offers bright, fearless eyewear that makes a bold impact wherever you go. Featured in the new Spring/Summer campaign, the imagery and creative assets showcase an upbeat and energetic feel, with vibrant colors and bold shapes– a nod to the confident personality behind this collection. Available n ..read more
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KOMONO Unveils Collaboration With Marcel Sommer
The Optical Journal
by Daniel Feldman
1w ago
KOMONO, the Antwerp-based eyewear and accessories brand, proudly announces the launch of the second chapter in its collaborative journey with Marcel Sommer, a distinguished alumnus of the Royal Academy of Fine Arts Antwerp. Following the success of their initial collaboration for Sommer’s graduation collection, this new chapter sees the transformation of visionary designs into a collection that embraces wider accessibility. In this exciting continuation, KOMONO introduces a refined interpretation of Marcel Sommer’s master collection sunglasses, infusing them with a more commercial flair. The ..read more
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Teachable Tuesday – How Opticians Use Lenses To Correct Refractive Errors
The Optical Journal
by Daniel Feldman
1w ago
John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is How Opticians Use Lenses To Correct Refractive Errors For more information or education, visit Laramy-K This story Teachable Tuesday – How Opticians Use Lenses To Correct Refractive Errors - appears on The Optical Journal ..read more
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