5G will advance all of society as we know it
Digital Marketing Magazine | News, advice & tips for marketers
by Seonaid Rees
4y ago
“2020 is the year of 5G.” How many times have we heard that phrase, or something similar said about an innovative technology? Just last year, Gartner forecast that the worldwide 5G network infrastructure revenue would reach $4.2 Billion in 2020, an 89% increase from 2019. There is one unique difference with 5G, however, compared to other technologies. It is not only regarded as transformative for almost every sector, it is being widely trialled and implemented by businesses around the world right now. And while the infrastructure globally and in the UK isn’t quite in place, leading mobile prov ..read more
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How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus
Digital Marketing Magazine | News, advice & tips for marketers
by Michael Baxter
4y ago
With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving customer needs has become the new competitive advantage. When brands get it right, it will help them recover post-COVID. With this sudden business model disruption, now is an ..read more
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Automation: a faceless route to customer alienation or a productivity driver?
Digital Marketing Magazine | News, advice & tips for marketers
by Michael Baxter
4y ago
Phill Midwinter, chief technology officer for AI and ML organisation Third Foundation, says: Industries across every single sector are being challenged during the current climate. Not only are they adapting to new ways of working, they’re having to ensure their technological infrastructure is agile enough to cope with ever-evolving customer needs. For the marketing sector, many agencies and departments will already be familiar with how automation, Artificial Intelligence (AI) and Machine Learning (ML) can transform their online comms, as they work towards achieving even greater efficiencies ..read more
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The importance of data collaboration for marketers
Digital Marketing Magazine | News, advice & tips for marketers
by Michael Baxter
4y ago
Data is everywhere. We collect so much of it that it’s become near impossible to make sense of the numbers without the help of technologies like machine learning (ML) and artificial intelligence (AI). For marketeers, these technologies have allowed the industry to pinpoint exactly who their audience is, what they like and even what they will like in the future. As a result, entire strategies are being developed on the insights found in marketeers’ data. Of course, mass data collection and using AI and ML to analyse it isn’t solely done by the marketing industry. The healthcare industry is usin ..read more
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Post-lockdown – planning for your business’ road to recovery
Digital Marketing Magazine | News, advice & tips for marketers
by Seonaid Rees
4y ago
As lockdown restrictions ease and businesses begin to open their doors once more, it’s time to focus on the road to recovery. Customers will want to be reassured of your brand’s actions and precautions, and businesses are reassessing how to communicate their plans. It’s important to remember that many brands are still communicating, including your competitors. Customers want to hear from you now more than ever. People will be missing your products and services due to restrictions and changes in circumstance. Many companies are seeing higher open rates than before lockdown due to a captive audi ..read more
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The 4Ps plus purpose are the key to thriving in the 2020s
Digital Marketing Magazine | News, advice & tips for marketers
by Seonaid Rees
4y ago
A new decade – one currently on pause, of course – but one that started with a degree of consensus that our industry has to change in order to survive. This is not a piece about COVID-19, but suffice to say the pandemic has surfaced the challenges and failings of marketing today. Changes in consumer behaviour have long been accelerating far in excess of businesses’ abilities to catch up. Now it has turbo-charged. Insight and innovation should be our resilience and growth watch words: it’s why it’s time to get back to the basics. Marketers should go back to the future and think beyond the ad bu ..read more
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Join today’s data privacy and cyber security virtual event
Digital Marketing Magazine | News, advice & tips for marketers
by Seonaid Rees
4y ago
Monday marked the 2nd anniversary of the European General Data Protection Regulation (GDPR). Over the past couple of years, the new data protection law aimed to tighten the out of date rights of individuals to give them back control of their data. Since its introduction in May 2018, it has influenced the global landscape of business, data protection, privacy and beyond with more and more data protection laws being introduced across the world. Join subject matter experts today as they discuss some of the hot topics in data protection and cyber security at the free to attend monthly virtual even ..read more
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Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?
Digital Marketing Magazine | News, advice & tips for marketers
by Seonaid Rees
4y ago
Let me state this right from the start. My issues with the new COVID tracking app, in trial on the Isle of Wight, do not come from the security of the system. Nor the speed with which it has been rolled out – which has been expedited for necessity. Nor the politics. It’s more based on its lack of interaction with other tech platforms to make it truly innovative and effective, and the somewhat blinkered approach to how pivotal the app could be in nudging the population gently towards behavioural change at such a key time. Everyday, I see and experience first-hand the understanding and applicati ..read more
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How customer data is fuelling innovation in the automotive industry
Digital Marketing Magazine | News, advice & tips for marketers
by Seonaid Rees
4y ago
In the Fourth Industrial Revolution (4IR), the lines between physical, digital and biological worlds are becoming increasingly blurred, transforming the ways we live and how all business industries operate. Added to this is the context of the current COVID-19 (coronavirus) pandemic, forcing upon entire industries a war-time urgency to innovate not just for the good of businesses but also the wellbeing of customers and communities. The innovative technologies such as cloud, mobile, cognitive analytics, and the Internet of Things which are driving this change are also empowering customers who in ..read more
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Turning Global Data Protection Into Global Opportunity
Digital Marketing Magazine | News, advice & tips for marketers
by Seonaid Rees
4y ago
When GDPR came into effect in 2018, many predicted difficult times and a loss of competitiveness for the European digital industry. However, the strict new directives marked the beginning of a mass global movement, giving consumers choice and control over their data. Europe has become a de facto leader of the global technology community, because of this landmark regulation, not in spite of it. Beyond the UK The California Consumer Protection Act (CCPA) is the first major regulation in the US to take inspiration from GDPR. Residents of California now have the right to identify which personal da ..read more
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