“2020 is the year of 5G.” How many times have we heard that phrase, or something similar said about an innovative technology? Just last year, Gartner forecast that the worldwide 5G network infrastructure revenue would reach $4.2 Billion in 2020, an 89% increase from 2019. There is one unique difference with 5G, however, compared to other technologies. It is not only regarded as transformative for almost every sector, it is being widely trialled and implemented by businesses around the world right now. And while the infrastructure globally and in the UK isn’t quite in place, leading mobile prov ..read more

Phill Midwinter, chief technology officer for AI and ML organisation Third Foundation, says: Industries across every single sector are being challenged during the current climate. Not only are they adapting to new ways of working, they’re having to ensure their technological infrastructure is agile enough to cope with ever-evolving customer needs. For the marketing sector, many agencies and departments will already be familiar with how automation, Artificial Intelligence (AI) and Machine Learning (ML) can transform their online comms, as they work towards achieving even greater efficiencies ..read more

As lockdown restrictions ease and businesses begin to open their doors once more, it’s time to focus on the road to recovery. Customers will want to be reassured of your brand’s actions and precautions, and businesses are reassessing how to communicate their plans. It’s important to remember that many brands are still communicating, including your competitors. Customers want to hear from you now more than ever. People will be missing your products and services due to restrictions and changes in circumstance. Many companies are seeing higher open rates than before lockdown due to a captive audi ..read more

A new decade – one currently on pause, of course – but one that started with a degree of consensus that our industry has to change in order to survive. This is not a piece about COVID-19, but suffice to say the pandemic has surfaced the challenges and failings of marketing today. Changes in consumer behaviour have long been accelerating far in excess of businesses’ abilities to catch up. Now it has turbo-charged. Insight and innovation should be our resilience and growth watch words: it’s why it’s time to get back to the basics. Marketers should go back to the future and think beyond the ad bu ..read more

Let me state this right from the start. My issues with the new COVID tracking app, in trial on the Isle of Wight, do not come from the security of the system. Nor the speed with which it has been rolled out – which has been expedited for necessity. Nor the politics. It’s more based on its lack of interaction with other tech platforms to make it truly innovative and effective, and the somewhat blinkered approach to how pivotal the app could be in nudging the population gently towards behavioural change at such a key time. Everyday, I see and experience first-hand the understanding and applicati ..read more

In the Fourth Industrial Revolution (4IR), the lines between physical, digital and biological worlds are becoming increasingly blurred, transforming the ways we live and how all business industries operate. Added to this is the context of the current COVID-19 (coronavirus) pandemic, forcing upon entire industries a war-time urgency to innovate not just for the good of businesses but also the wellbeing of customers and communities. The innovative technologies such as cloud, mobile, cognitive analytics, and the Internet of Things which are driving this change are also empowering customers who in ..read more

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