Google Trials AI-Generated UK Search Results  ‘Language models are the future of search engines’ – if you are abreast of the ever-growing conversations surrounding artificial intelligence you will have undoubtedly encountered this idea, along with the arguments to the contrary.  Many raise issues with models such as Chat-GPT being used as search engines, citing their use of data that isn’t live, and a tendency for AI to piece together what it thinks is the right answer without any robust measures to ensure complete accuracy. Now, Google has stepped into the ring, setting out to trial ..read more

Many of us are unsure as to which uses of artificial intelligence are actually useful, but often we are only looking at content generation and not beyond to the many genuinely useful tasks in marketing strategy AI can aid with. In this blog, we have put together a list of some uses outside simple content generation that are great for agencies and in-house teams pressed for resources and time.    Tone of Voice Analysing your tone of voice on social media or other platforms is a valuable analysis. It allows you to judge your results against your brand values and professed aims, looking ..read more

If your customers are on LinkedIn then your team needs to be as well but how do you balance the personality of your team members with the need to build a professional brand?  In this article, we’ll show you how you can support your team to improve their LinkedIn presence and support you in building a professional brand.   Align Your Team and Company Goals One of the easiest ways to confuse your audience is for your team and you to post different content with a different purpose.  Sometimes a remedy for this can be to ensure that your team all understand why they are using soci ..read more

The New LinkedIn Update That Could Keep Quality Posts Performing for Months Broad reach and vanity metrics. Those are what LinkedIn cited as old news in a recent algorithm update announcement. In a similar trajectory to Google’s user-first policy, LinkedIn is setting out to boost quality content that connects with niche audiences and keep it in front of them with a new Suggested Posts feature.  Content on the platform is the same as most others – it’s posted, it’s engaged with, it dies. Suggested posts, however, are those deemed relevant and engaging towards certain users at certain times ..read more

Are you a Marketing Manager with budget leftover for the remainder of your financial year? It goes without saying, you want to make a wise investment but you need to do that pretty quickly. Read on for tips on assessing your needs and identifying your best options.   First, let’s do a little brainstorm: What are your main marketing goals for 2024? Are they SMART? What are your biggest marketing successes over the last 12 months? Which channels have performed, and are there any that have waned? What are the strengths and weaknesses within your marketing team? Are you making the most of you ..read more

Google Tests AI-Powered Local Business Search on Maps Google has been dipping its toes in a whole host of new features recently, aimed at streamlining search – such as their recent ‘Circle to Search’ addition. They are also aimed to keep users on Google away from other platforms like TikTok which may have an emerging utility for search, and this latest development is no different.  The proposition is simple: integrating Google Maps with large language models will enable Maps data (reviews, photos, websites, ratings and more) to be scoured, analysed and repackaged for users in the form of ..read more

Digital marketing moves fast.  In our 15 years as an agency we have seen trends come and go, (and some return) and there have been countless changes.  To support our clients, we have to stay on top of the changes and trends we see now and in the future.  In this blog, we share some of the trends and the movers and shakers we see in digital marketing in 2024.   Artificial Intelligence (AI) We can’t talk about digital marketing trends without talking about AI.  It’s been around for a while but the last year has seen big changes in AI, not just in terms of technological ..read more

At the start of January, we made a decision to effectively suspend our X account, other than for training purposes, and to stop tweeting. We’re not the first user to make that decision and I’m sure we won’t be the last but for a digital marketing agency, it’s a big deal. We’ve actively tweeted since January 2012. In those 12 years, several lifetimes in digital marketing, we have seen lots of changes. Amongst others, we’ve seen algorithm changes, new tools and the arrival and departure of new platforms (anyone else remember Peach?). We’ve seen rebrands and mergers and the increase and gradual t ..read more

Over the past couple of years and more prominently in 2023, there has been a rise in marketing hacks and SEO heists that promise a quick win. In reality, we have seen that these practices don’t pay off. Whilst they may result in short-term vanity metrics, marketing this way means consumers simply won’t buy it (literally).    In 2024 and beyond, consumers are demanding more from brands. Whether that is more durable products, better services or simply making them feel valued, everything should be done with them in mind.    Durability vs Affordability The cost of living increa ..read more

Threads App Experiments with Hashtag Integration for Trending Conversations In a somewhat under-the-radar post-launch phase, Threads seems to be adapting to changing trends and exploring new features. Recent insights into the app’s back-end development suggest that Threads is gearing up to introduce hashtags. This move could potentially enhance the user experience by providing an additional means to discover trending conversations. However, the development comes with its own set of considerations. The leaked image indicates that Threads might implement a tag limit to prevent the misuse of hash ..read more