POV: What it means to be LGBTQ+ in adland
We Are Social UK
by Amy Thompson
1w ago
POV: What it means to be LGBTQ+ in adland People & Culture 4 Jun 2024 This Pride month we asked members of our LGBTQ+ community about their experiences in adland and how being LGBTQ+ impacts their work. Take a look at what they shared. Cat Holbrook, People & Culture Coordinator In what ways does being LGBTQ+ positively impact your work?  I believe the community thrives on openness and support, and that’s how I strive to show up to work every day—authentically myself. Have you got a favourite campaign that has supported the LGBTQ+ community? Throughout Australia’s Pride peri ..read more
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We Are Social’s Monday Mashup #676
We Are Social UK
by Amy Thompson
2w ago
We Are Social’s Monday Mashup #676 Mashup 3 Jun 2024 Instagram is testing unskippable video ads  Instagram is testing a new video ad format that cannot be scrolled past until the user has watched the video. Labelled as an ‘ad break’, users will need to watch the video until the timer at the bottom of the ad has run out. Image credit: @thedanlevy on Threads As you can see in this example, Instagram explains that ‘ad breaks’ are a new way of viewing ads on the platform and that ‘sometimes’ you will need to watch the ad before you can keep scrolling. The feature is still in the testing pr ..read more
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We Are Social’s Tuesday Tune up #675
We Are Social UK
by Amy Thompson
2w ago
We Are Social’s Tuesday Tune up #675 Mashup 28 May 2024 TikTok announces a range of updates  TikTok is launching a new “creative AI suite” called “Symphony”, which incorporates TikTok’s existing AI tools in one place. Symphony will be able to help with writing scripts, producing videos, brainstorming ideas, and more. TikTok has also announced a space for its marketing tools called “TikTok One”. The new space will give brands easy access to tools such as creators, production partners, and insights. Image credit: TikTok TikTok is also improving its predictive AI tools for ad targeting. I ..read more
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How brands can stand up to hate in the summer of sport 
We Are Social UK
by Amy Thompson
3w ago
How brands can stand up to hate in the summer of sport  Reports 22 May 2024 Today, we launched a new report: Braving The Backlash: How Sports Brands Can Take a Stand on Social. In this blog, Group Editorial Director at We Are Social Sport, Dan Parker, explains how it can help brands stand up to online hate.  2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, alongside the huge amount of joy that sport brings, there is also a darker side to major sporting events – a surge in online hate.  Research by our Cultural Insig ..read more
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Braving the Backlash
We Are Social UK
by Sofia Maddalena
3w ago
Special report Braving the Backlash DOWNLOAD THE REPORT 2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, based on our research, we predict that there will also be a surge in online hate around racial discrimination and discrimination on the grounds of sexuality or gender identity. These conversations sadly spike on social media during major sporting occasions. Marginalised communities often feel attacked and unsupported by brands who are quick to include them in advertising campaigns, but ignore the abuse they receive online – often bec ..read more
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We Are Social’s Monday Mashup #674
We Are Social UK
by Amy Thompson
1M ago
We Are Social’s Monday Mashup #674 Mashup 20 May 2024 X adds new features to Communities  X is updating its Communities feature to include its own dedicated space and timeline. Communities currently has its own tab on X where users can join groups around specific topics and interests. The revamped version of Communities will include improved discovery tools, recommendations, search and sorting options. With the updates, X users will be able to discover trending posts from Communities directly from an Explore tab within the Communities section. And, Communities recommendations will also ..read more
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WHY BRANDS NEED TO STAND OUT, NOT FIT IN, ON SOCIAL
We Are Social UK
by Amy Thompson
1M ago
WHY BRANDS NEED TO STAND OUT, NOT FIT IN, ON SOCIAL Thought Leadership 17 May 2024 Brands are increasingly comfortable producing phone-shot content, quickly reflecting back the aesthetic of social media to its users. But, does shooting on a phone in of itself signal truth to audiences any more? And, what role do production values play when everything starts to look the same? In this piece, Dan Keefe, Head of We Are Social Studios, explores just that. Not too long ago, in the days of TV-dominated advertising, brands would produce professionally made 30 second films explaining why ..read more
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We Are Social’s Monday Mashup #673
We Are Social UK
by Amy Thompson
1M ago
We Are Social’s Monday Mashup #673 Mashup 13 May 2024 TikTok starts labelling externally created AI content TikTok will be the first platform to label content that has been modified by AI. Working with the Coalition for Content Provenance and Authenticity (C2PA), videos uploaded to TikTok will be scanned for AI markers and highlighted when detected. TikTok already has compulsory labels for content created within its own AI tools but these new labels will extend to AI generated content created externally.  Image credit: TikTok The feature currently works on image and video content and w ..read more
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How Alpha-Gen Z interplay is shaping culture
We Are Social UK
by Amy Thompson
1M ago
How Alpha-Gen Z interplay is shaping culture Thought Leadership 9 May 2024 A new wave of youth has been creating its own version of social, in the form Gen Alpha. But louder even than Alpha’s presence itself is the response from other generations. In this piece, Mira Kopolovic, Global Head of Cultural Insights at We Are Social, examines how Gen Alpha’s new codes of youth culture are having a ripple effect on Gen Z’s values. In the 1940s, the advertising industry invented ‘teenagers’. Since then, our understanding of youth as a separate, inscrutable space has only been amplified – it’s why ..read more
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We Are Social’s Tuesday Tuneup #672
We Are Social UK
by Amy Thompson
1M ago
We Are Social’s Tuesday Tuneup #672 Mashup 7 May 2024 Instagram update will show more content from smaller creators  Historically, creators on Instagram with large followings have benefited from the most reach on the platform, but it’s now changing its ranking systems so that smaller, original creators have a chance of gaining attention. The new approach will see Instagram recommending content from smaller creators to a select pool of audiences. As people begin to engage with the content, the top-performing content will be shown to a slightly wider audience, which will then be shared w ..read more
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