We Are Social’s Monday Mashup #667
We Are Social UK
by Lauren Underwood
1d ago
We Are Social’s Monday Mashup #667 Mashup 25 Mar 2024 YouTube requires creators to label ‘realistic’ AI generated content  AI generated content is increasingly common on social, and YouTube is the latest platform to announce changes to the ways it’s labelled. The video platform now requires creators to disclose when ‘realistic’ content – ie something viewers could mistake for a real person, place or event –  is made with altered or synthetic media, which includes generative AI. There will be a new tool in Creator Studio to facilitate this. With deepfakes posing a risk to democracy ..read more
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We Are Social’s Monday Mashup #666
We Are Social UK
by Amy Thompson
1w ago
We Are Social’s Monday Mashup #666 Mashup 18 Mar 2024 TikTok rolls out search tool for creators TikTok is rolling out a new analytics tool called “Creator Search Insights”. The new element will provide creators with information about what users are searching for in the app, so they can match their content to audience interests.  Image credit: TikTok Creators can also filter the results by topic and search for ‘gap topics,’ which are subjects that are frequently searched for but aren’t featured in many videos. TikTok says that Search Insights is available in selected regions, with furth ..read more
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We Are Social’s Monday Mashup #665
We Are Social UK
by Amy Thompson
2w ago
We Are Social’s Monday Mashup #665 Mashup 11 Mar 2024 Threads is rolling out draft posts and an in-app camera  Threads has introduced new features to save draft posts and take photos within the app. Users will be able swipe up whilst composing posts and save it as a draft. It is worth noting you can only have one draft post at any time.   Image credit: Bloomberg / Gabby Jones / Getty Images As for the ability to take pictures within the app, users can simply click the camera icon on the post composer. The shortcut aims to make it easier for people to share photos in the momen ..read more
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International Women’s Day 2024
We Are Social UK
by Amy Thompson
2w ago
International Women’s Day 2024 Culture 8 Mar 2024 To celebrate International Women’s Day 2024, we took a moment to connect with the incredible women who make our London office a thriving hub of talent and inspiration. With our UK team being made up of 51% women and, at a leadership level, 55%, we wanted to delve into the stories of these remarkable ladies. Let’s take a look at what they shared. Lucy Doubleday Managing Partner Who is your work role model?  That’s tough. I don’t think I can choose one person. I would have to say a blend of so many fab women here: Kate Corrie’s focus ..read more
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We Are Social’s Monday Mashup #664
We Are Social UK
by amy.thompson@wearesocial.net
3w ago
We Are Social’s Monday Mashup #664 Mashup 4 Mar 2024 TikTok is expanding its in-stream shopping options TikTok is broadening its in-stream shopping options with a new feature that allows any object in any video to be made ‘shoppable.’ The feature is currently undergoing testing, and some users can now access a new toggle within the video upload process, enabling them to activate ‘Identify Similar Objects.’ When activated, TikTok will then identify objects in the videos, via its object identification AI. Image credit: Lindsey Gamble Instagram is creating a new ‘Friend Map’ feature  ..read more
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We Are Social’s Monday Mashup #663
We Are Social UK
by amy.thompson@wearesocial.net
1M ago
We Are Social’s Monday Mashup #663 Mashup 26 Feb 2024 Meta is testing Facebook to Threads cross-posting Meta is testing a cross-posting feature that would allow Facebook users to post to both Facebook and Threads at the same time – a feature originally created for Facebook to Instagram cross-posting. The feature not only helps content creators by removing the hassle of posting in multiple places, but also could give the Threads app a boost. Image Credit: Screenshot from @whimchic The test has been confirmed by Meta but it is restricted to iOS and does not include the EU. The test was spotte ..read more
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We Are Social Gaming: It’s time to change the game
We Are Social UK
by amy.thompson@wearesocial.net
1M ago
We Are Social Gaming: It’s time to change the game Gaming 26 Feb 2024 It’s “new year, new you” for our gaming offering, We Are Social Gaming. Here, Rachel Rakowski, our Global Head of Gaming, explains how we’ve levelled up our award-winning services within the gaming space.  Games are today’s most engaged social platforms. With their own audiences, codes, and specificities, they take the concept of ‘social’ media to another level by allowing users to not only share content, but share experiences in real time.  Through games, players are able to immerse themselves directly in the c ..read more
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We Are Social’s Monday Mashup #662
We Are Social UK
by amy.thompson@wearesocial.net
1M ago
We Are Social’s Monday Mashup #662 Mashup 19 Feb 2024 TikTok creates a new app for Apple Vision Pro If you have ever been in a room with someone on TikTok, you will know how all-consuming it can be. However, TikTok is taking this to a new, fully immersive level with the launch of its Apple Vision Pro app. Image Credit: TikTok In the TikTok Vision Pro app, users will be able to view everything, everywhere, all at once. The navigation bar and like button are moved off-screen, while the comment section and creator profiles appear as expansions on the side of the feed. For example, users can no ..read more
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Taking the Super Bowl’s star power to the next level
We Are Social UK
by amy.thompson@wearesocial.net
1M ago
Taking the Super Bowl’s star power to the next level Sport 14 Feb 2024 Once again, the Super Bowl ad break (and what came before) was a star studded affair. In this blog, Aneka Hindocha, UK R&I Director, examines the brand winners and what this means for the NFL long-term.  This year, as we welcomed Super Bowl LVIII, which took place in Vegas, the talk on social media was difficult to ignore, with a total so far of 16.7M mentions across the globe.  The game was watched by around 123 million people in the US, which makes it the most viewed broadcast since the 1969 Moon landing ..read more
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We Are Social’s Monday Mashup #660
We Are Social UK
by amy.thompson@wearesocial.net
1M ago
We Are Social’s Monday Mashup #660 Mashup 5 Feb 2024 Facebook turns 20 This month, Facebook turns 20. That’s right, it’s been 20 years since we posted those embarrassing – and definitely now very inappropriate – snaps of university nights out, and spent our evenings ‘poking’ everyone and anyone. Since then, the app has evolved into the world’s most popular social network with 2.11 billion daily users.  Image Credit: Niall Kennedy Facebook, now Meta, has revolutionised data collection for targeted ads (leading to a $40 billion revenue in Q4 2023), played a significant role in politics ..read more
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