Traditionally, buying a home was a broker-led offline process for consumers. Beginning with the choice of location, examining the project site and gathering all the information related to the home buying, it was all done offline. The source of information was usually a classified advertisement in a newspaper or a friend. However, that scenario has changed, thanks to the increasing internet penetration and smartphone adoption. Now, the first step towards buying a home begins in the digital world. This has led to the growth of many online platforms by developers and channel partners, mobile ..read more

Social media has provided marketers with incredible amount of information and perspectives that were earlier undetected from a purely analytical view. It has enabled brands to have a direct connection with buyers and has turned the monologue marketing into a two-way communication channel, enabling the consumers to voice their opinions and give feedback directly. More importantly, social media has enabled customised interactions. Social Media Best Practices for Real Estate A sector that was dependent on cold calling and traditional marketing method, has now transformed into an industry ..read more

Amit Kumar works in the IT sector in Bengaluru. He has been looking for a home that matches his lifestyle requirements. However, he does not want to exceed his budget and EMIs. His estimated budget is somewhere between Rs. 60 to Rs. 70 lakh for a 2BHK home. Therefore, if Amit takes a home loan of Rs. 50 lakh, his approximate EMI would around Rs. 44,186 per month at an interest rate of 8.75% for a period of 20 years. This is well within expected range. Additionally, this EMI will come down further if the home loan amount is below Rs. 50 lakh. To fulfill their aspirations of buying a home replet ..read more

Home is a place to create happy memories, share love and laughter. At SOBHA, we understand this well and spend considerable effort in designing each home for comfort, joy and safety. Towards this end, SOBHA has invested substantially to incorporate latest technology with state-of-the-art equipment and processes.   To provide an insight into the products and technology used in the construction of a SOBHA home, the company has set-up SOBHA museum, the experience centres in Kochi and Gurugram. The museum showcases step-by-step process of building a home. Below are some of the key processes dem ..read more

SOBHA has won the Kerala Management Association (KMA) CSR award under the Health and Hygiene category at all-Kerala CSR conclave held in Kochi recently. This is the second consecutive year when SOBHA has been conferred with the KMA award in the Health and Hygiene category. The award lauds SOBHA’s efforts in providing superior health care facilities for overall well-being of the underprivileged. Since inception, it has been SOBHA’s mission to work towards enriching the lives of people in need and make our contribution to the society. Fulfilling our vision through the Sri Kurumba Educational ..read more

SOBHA has been conferred with the Dun & Bradstreet Corporate Awards 2019 in the Real Estate category at the recently held ceremony held in Mumbai. The award recognises SOBHA’s outstanding performance in the real estate sector.  SOBHA’s international quality products, transparent business practices and in-house competencies showcase the value that we bring for our customers as well as the sector. This has helped the company to win the trust of the years stakeholders over the years. The Dun & Bradstreet Corporate Awards commemorate outstanding performers among Indian Corporates. Th ..read more

•Real estate has traditionally been a micro – market business. Whosoever tried to become national player, have failed. How could SOBHA buck the trend in India? First of all, it is about our company’s philosophy – do not break any laws; do not cheat taxes; do not deviate from the plans; and do not compromise on the quality at all. And, we do everything ourselves. We do not give it to outsiders. That is how we have complete control over quality. And, as long we are in a position to transfer that knowledge to a team of professionals with checks and balances, we can go anywhere in the world and ..read more

SOBHA has been awarded the ‘Best Residential Project – Luxury Segment’ award in North Zone at the 13th CNBC-Awaaz Real Estate Awards 2018-19. The award recognises SOBHA’s villa project, International City – Phase I in Gurugram. This reaffirms SOBHA’s expertise and continuous efforts in redefining luxury homes in the country. International quality product, timely delivery and elegant design and architecture are synonymous with all SOBHA projects. This has enabled the company to become India’s most trusted real estate brand in the country.  International City, Gurugram is a low-density vil ..read more

Coimbatore is a major hub of manufacturing, education, healthcare and textile in Tamil Nadu, making it an important city for the state. It is also one of the fastest growing tier II cities in the country, witnessing an increase in the demand for housing. This, in turn, has increased real estate activity in the region with projects across segments. One such unique project is SOBHA Verdure from the house of SOBHA.  Nestled in the picturesque city of Coimbatore, SOBHA Verdure is a part of the sprawling 132-acre Harishree Gardens. Set amidst nature, the project is located in Vedapatti and is a ..read more

Luxury housing market has been evolving overs the years, thanks to the changing requirements of home buyers and increasing disposable income. The luxury housing market will continue to grow similar to the automobile, smartphone and TV market, which have evolved over the years. Moreover, increased transparency in the post-reforms era has created a conducive environment for the Non-Resident Indians (NRIs) and High Net Worth Individuals (HNIs) community to invest in the Indian luxury home market. Additionally, Indian urban middle-class/upper middle-class have huge aspirations to own luxury homes ..read more