British childrenwear brand Blade & Rose is launching the award-winning Peter Rabbit collection in Europe, with the range making its debut at Pitti Bimbo Florence from 22-24 June, 2022, for September and October preorders. The nostalgic collection for girls and boys aged 0-4y – comprising of tops, leggings, socks, zip rompers, bibs and blankets – has been phenomenally successful with British children and parents alike, winning the prestigious Gift of the Year award in May, 2022.   Blade & Rose Founder, Amanda Peffer, says: “We are over the moon to have been awarded the European li ..read more

Innovative brand new service – subscribe for as little as £13 per week, for 60 unique outfits, saving parents at least £200 per size set. No commitments and rent a new or as good as new wardrobe for as long as it fits your little one or suits the season. Enjoy worry free with no implications for adventure induced stains and simply switch to a new wardrobe delivered when your little one is ready. You’ll send the outgrown items back to us via pick up or drop off points and any preloved items are professionally cleaned and sanitised by Lullaloop’s eco laundry partner Oxwash. Each Lullaloop custom ..read more

Having children means accumulating toys and kids stuff, and before you know it, every corner of the house is home to something cuddly or bright. Nöa & Nani has a great range of storage solutions for all toy overflow worries, from neutral toy boxes and cube storage to highsleeper beds built from solid wood; Nöa & Nani’s long-lasting yet stylish storage solutions are the perfect option for keeping things tidy at home. Providing helpful tips and advice, Kris Tolofson Co-founder and Director of Nöa & Nani, offers insight into choosing the perfect storage solution: Day Beds “Day beds ..read more

Midwife and founder of Mummy’s Organics, Odette Abououf says, “There is an awful lot of pressure on new mums to get it right with breastfeeding. Unfortunately it’s not an exact science and establishing breastfeeding is a learning period for mums and babies that can take at least a week. Sometimes things don’t go to plan and there can be problems with sore nipples, babies not latching or latching incorrectly, and these problems can then contribute to poor milk supply.  A common cause of milk reduction can be a poor latch, occasionally due to a tongue tie. Another cause I often see is ..read more

Parents know that kids need stimulation and time away from screens. Getting outside is enjoyable whatever the weather, from sunshine to muddy days, each day is different and enjoyable. Embracing the outdoors helps children burn off energy, whilst helping them learn about nature and our environment. Nature is all around us and in our gardens, from mini-beasts, bugs, spiders, ants, or bees buzzing around flowers there is so much to learn and see.   Plum Play was founded by Jonathan and Diane Schaffer in 1988, they spent their time running their successful family business and enjoying f ..read more

DearBump is a beautifully thoughtful new subscription service that is fully catered towards pregnant women and new-mothers.  All of the brands carefully curated boxes offer gorgeous gifts, self-care essentials and treats for mothers in need of a little boost. With DearBump’s standard monthly subscription, you can receive a beautiful box, brimming with goodies every 28 days. Each and every box has been designed with each stage of pregnancy in mind. Whether it’s nourishing skincare, educational books or yummy treats, the DearBump boxes are positively packed with little luxuries.  ..read more

Paloma Faith and Fearne Cotton attended the UK launch of Frida at Chiltern Firehouse in London, England, hosted by Frida CEO and Founder, Chelsea Hirschhorn. Fearne led the discussion with Chelsea and Paloma, which was a raw and honest discussion of all things birth, postpartum and parenting. Frida, on a mission to encourage open conversations about what goes down in the delivery room and beyond, is debuting in the UK this week. Guests included Charlene White, Julia Restoin Roitfeld, Annie Price, Michelle Kennedy, Anna Whitehouse (Mother Pukka), Clemmie Telford, Pippa Vosp ..read more

Live video and appointment services to connect and advise new and veteran parents Natural Baby Shower has launched a brand new service for parents everywhere by partnering with Go Instore who have revolutionised their online store with one-to-one live video retail, so you can speak to a nursery specialist in store to get advice and see their products live designed to replicate in-store shopping experiences.  The one-to-one video service, powered by Go Instore, empowers store staff to deliver an enhanced online customer experience and provide guidance to customers as they look to make purc ..read more

  Modibodi ®, is asking you to forget what you know about changing nappies and make a change for the better with reusable nappies. Did you know that between the ages of 0-3 a child will go through 6,500 disposable nappies, costing you approximately £1,048?  By ditching disposables with Modibodi, parents can save 1 tonne of plastic waste from entering landfill, helping make a change for the planet and wallets. Coming in a range of vibrant colours and exciting prints, these nappies are easy to wash and comfy to wear, and independently lab tested to be more absorbent than any other reus ..read more

  When it comes to teething it can be a testing time for both parent and baby and with so much advice and suggestions out there it can be tricky to know where to start when it comes to comforting your little one! Teething Ashton & Parsons shares their top tips: Chewing can ease discomfort Made to satisfy your baby’s natural instinct to chew on something, teething toys and rings can often be chilled in the fridge for an extra soothing effect.It’s recommended to sterilise them in boiling water first. If you don’t have a teething ring, a cold wet flannel can work just as well. Older babi ..read more